Discursive antagonisms on the hashtags #marqueteirosdojair and #bolsolão on Twitter in the Brazilian presidential election of 2018: contributions from the social network analysis to the digital sociology

Detalhes bibliográficos
Autor(a) principal: Vinhas, Otávio
Data de Publicação: 2020
Outros Autores: Sainz, Nilton, Recuero, Raquel
Tipo de documento: Artigo
Idioma: por
Título da fonte: Estudos de Sociologia
Texto Completo: https://periodicos.fclar.unesp.br/estudos/article/view/13433
Resumo: This article aims to analyze the configuration of discursive antagonisms in the hashtags #bolsolão and #marqueteirosdojair during the context of the 2018 presidential elections in Brazil. In contribution to the theoretical and methodological challenges of the Digital Sociology, we started from an interdisciplinary perspective, approaching Ernesto Laclau and Chantal Mouffe’s Theory of Discourse to the Social Network Analysis on the internet. We collected a total of 26,548 tweets from the Twitter API through the software NodeXL Pro. Thus, the two hashtags selected were investigated using a contingency analysis, according to the metrics of modularity and degree of intermediation. By doing so, we verified the elements linked to the formation of the two hashtags, describing how they are articulated according to the logics of equivalence and difference. In conclusion, our theoretical-methodological proposal enables the observation of the political polarization as a dynamic, contingent and socially contradictory phenomenon, associated with the emergence of discursive antagonisms.
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spelling Discursive antagonisms on the hashtags #marqueteirosdojair and #bolsolão on Twitter in the Brazilian presidential election of 2018: contributions from the social network analysis to the digital sociologyAntagonismos discursivos en los hashtags #marqueteirosdojair y #bolsolão no twitter en las elecciones de 2018 en brasil: contribuciones del análisis de redes sociales a la sociología digitalAntagonismos discursivos nas hashtags #marqueteirosdojair e #bolsolão no Twitter nas eleições de 2018 no Brasil: contribuições da análise de redes sociais à sociologia digitalDigital SociologyDiscourse TheoryTwitterSocial Network AnalysisBrazilian elections of 2018Sociología DigitalTeoría del DiscursoTwitterAnálisis de Redes SocialesElecciones 2018Sociologia DigitalTeoria do DiscursoTwitterAnálise de Redes SociaisEleições 2018This article aims to analyze the configuration of discursive antagonisms in the hashtags #bolsolão and #marqueteirosdojair during the context of the 2018 presidential elections in Brazil. In contribution to the theoretical and methodological challenges of the Digital Sociology, we started from an interdisciplinary perspective, approaching Ernesto Laclau and Chantal Mouffe’s Theory of Discourse to the Social Network Analysis on the internet. We collected a total of 26,548 tweets from the Twitter API through the software NodeXL Pro. Thus, the two hashtags selected were investigated using a contingency analysis, according to the metrics of modularity and degree of intermediation. By doing so, we verified the elements linked to the formation of the two hashtags, describing how they are articulated according to the logics of equivalence and difference. In conclusion, our theoretical-methodological proposal enables the observation of the political polarization as a dynamic, contingent and socially contradictory phenomenon, associated with the emergence of discursive antagonisms.Este artículo pretende analizar la formación de antagonismos discursivos en los hashtags #bolsolão y #marqueteirosdojair, en el contexto polarizado de las elecciones de 2018 en Brasil. En la contribución a los desafíos teórico-metodológicos de la Sociología Digital, partimos de un enfoque interdisciplinario, llevando la Teoría del Discurso de Ernesto Laclau y Chantal Mouffe al Análisis de las Redes Sociales en Internet. A partir de esto, recogimos un total de 26.548 tweets del API de Twitter a través del software NodeXL Pro. Por lo tanto, investigamos los dos hashtags seleccionados a través de un análisis de contingencia, de acuerdo con la métrica de la modularidad y el grado de intermediación. De esta manera, verificamos qué sentidos están encadenados en la formación de los dos hashtags, describiendo cómo se articulan según las lógicas de equivalencia y diferencia. Llegamos a la conclusión de que nuestra propuesta teórico-metodológica permite observar la polarización política como un fenómeno dinámico, contingente y contradictorio en la sociedad, asociado a la aparición de antagonismos discursivos.Este artigo tem como objetivo analisar a formação de antagonismos discursivos nas hashtags #bolsolão e #marqueteirosdojair, no contexto polarizado das Eleições de 2018 no Brasil. Em contribuição aos desafios teóricometodológicos da Sociologia Digital, partimos de uma abordagem interdisciplinar, articulando a Teoria do Discurso de Ernesto Laclau e Chantal Mouffe à Análise de Redes Sociais na internet. A partir disso, coletamos um total de 26.548 tweets da API do Twitter através do software NodeXL Pro. Assim, investigamos as duas hashtags selecionadas através de uma análise de contingência, conforme as métricas da modularidade e do grau de intermediação. Desse modo, verificamos quais os sentidos encadeados na formação das duas hashtags, descrevendo como estão articulados segundo as lógicas de equivalência e de diferença. Concluímos que a nossa proposta teórico-metodológica permite observar a polarização política como um fenômeno dinâmico, contingente e contraditório no social, associado à emergência de antagonismos discursivos.FCL-UNESP Laboratório Editorial2020-07-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fclar.unesp.br/estudos/article/view/1343310.52780/res.13433Estudos de Sociologia; v. 25 n. 48 (2020): Dossiê: Sociologia digital: tópicos e abordagens teórico-metodológicas da pesquisa social no século XXI1982-47181414-0144reponame:Estudos de Sociologiainstname:Universidade Estadual Paulista (UNESP)instacron:UNESPporhttps://periodicos.fclar.unesp.br/estudos/article/view/13433/9348Copyright (c) 2020 Estudos de Sociologiainfo:eu-repo/semantics/openAccessVinhas, OtávioSainz, NiltonRecuero, Raquel2020-07-24T18:15:15Zoai:ojs.pkp.sfu.ca:article/13433Revistahttp://seer.fclar.unesp.br/estudosPUBhttp://seer.fclar.unesp.br/estudos/oaistraud.fclar@unesp.br||estudosdesociologia@fclar.unesp.br||maria.jardim@unesp.br1982-47181414-0144opendoar:2020-07-24T18:15:15Estudos de Sociologia - Universidade Estadual Paulista (UNESP)false
dc.title.none.fl_str_mv Discursive antagonisms on the hashtags #marqueteirosdojair and #bolsolão on Twitter in the Brazilian presidential election of 2018: contributions from the social network analysis to the digital sociology
Antagonismos discursivos en los hashtags #marqueteirosdojair y #bolsolão no twitter en las elecciones de 2018 en brasil: contribuciones del análisis de redes sociales a la sociología digital
Antagonismos discursivos nas hashtags #marqueteirosdojair e #bolsolão no Twitter nas eleições de 2018 no Brasil: contribuições da análise de redes sociais à sociologia digital
title Discursive antagonisms on the hashtags #marqueteirosdojair and #bolsolão on Twitter in the Brazilian presidential election of 2018: contributions from the social network analysis to the digital sociology
spellingShingle Discursive antagonisms on the hashtags #marqueteirosdojair and #bolsolão on Twitter in the Brazilian presidential election of 2018: contributions from the social network analysis to the digital sociology
Vinhas, Otávio
Digital Sociology
Discourse Theory
Twitter
Social Network Analysis
Brazilian elections of 2018
Sociología Digital
Teoría del Discurso
Twitter
Análisis de Redes Sociales
Elecciones 2018
Sociologia Digital
Teoria do Discurso
Twitter
Análise de Redes Sociais
Eleições 2018
title_short Discursive antagonisms on the hashtags #marqueteirosdojair and #bolsolão on Twitter in the Brazilian presidential election of 2018: contributions from the social network analysis to the digital sociology
title_full Discursive antagonisms on the hashtags #marqueteirosdojair and #bolsolão on Twitter in the Brazilian presidential election of 2018: contributions from the social network analysis to the digital sociology
title_fullStr Discursive antagonisms on the hashtags #marqueteirosdojair and #bolsolão on Twitter in the Brazilian presidential election of 2018: contributions from the social network analysis to the digital sociology
title_full_unstemmed Discursive antagonisms on the hashtags #marqueteirosdojair and #bolsolão on Twitter in the Brazilian presidential election of 2018: contributions from the social network analysis to the digital sociology
title_sort Discursive antagonisms on the hashtags #marqueteirosdojair and #bolsolão on Twitter in the Brazilian presidential election of 2018: contributions from the social network analysis to the digital sociology
author Vinhas, Otávio
author_facet Vinhas, Otávio
Sainz, Nilton
Recuero, Raquel
author_role author
author2 Sainz, Nilton
Recuero, Raquel
author2_role author
author
dc.contributor.author.fl_str_mv Vinhas, Otávio
Sainz, Nilton
Recuero, Raquel
dc.subject.por.fl_str_mv Digital Sociology
Discourse Theory
Twitter
Social Network Analysis
Brazilian elections of 2018
Sociología Digital
Teoría del Discurso
Twitter
Análisis de Redes Sociales
Elecciones 2018
Sociologia Digital
Teoria do Discurso
Twitter
Análise de Redes Sociais
Eleições 2018
topic Digital Sociology
Discourse Theory
Twitter
Social Network Analysis
Brazilian elections of 2018
Sociología Digital
Teoría del Discurso
Twitter
Análisis de Redes Sociales
Elecciones 2018
Sociologia Digital
Teoria do Discurso
Twitter
Análise de Redes Sociais
Eleições 2018
description This article aims to analyze the configuration of discursive antagonisms in the hashtags #bolsolão and #marqueteirosdojair during the context of the 2018 presidential elections in Brazil. In contribution to the theoretical and methodological challenges of the Digital Sociology, we started from an interdisciplinary perspective, approaching Ernesto Laclau and Chantal Mouffe’s Theory of Discourse to the Social Network Analysis on the internet. We collected a total of 26,548 tweets from the Twitter API through the software NodeXL Pro. Thus, the two hashtags selected were investigated using a contingency analysis, according to the metrics of modularity and degree of intermediation. By doing so, we verified the elements linked to the formation of the two hashtags, describing how they are articulated according to the logics of equivalence and difference. In conclusion, our theoretical-methodological proposal enables the observation of the political polarization as a dynamic, contingent and socially contradictory phenomenon, associated with the emergence of discursive antagonisms.
publishDate 2020
dc.date.none.fl_str_mv 2020-07-24
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.fclar.unesp.br/estudos/article/view/13433
10.52780/res.13433
url https://periodicos.fclar.unesp.br/estudos/article/view/13433
identifier_str_mv 10.52780/res.13433
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.fclar.unesp.br/estudos/article/view/13433/9348
dc.rights.driver.fl_str_mv Copyright (c) 2020 Estudos de Sociologia
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Estudos de Sociologia
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv FCL-UNESP Laboratório Editorial
publisher.none.fl_str_mv FCL-UNESP Laboratório Editorial
dc.source.none.fl_str_mv Estudos de Sociologia; v. 25 n. 48 (2020): Dossiê: Sociologia digital: tópicos e abordagens teórico-metodológicas da pesquisa social no século XXI
1982-4718
1414-0144
reponame:Estudos de Sociologia
instname:Universidade Estadual Paulista (UNESP)
instacron:UNESP
instname_str Universidade Estadual Paulista (UNESP)
instacron_str UNESP
institution UNESP
reponame_str Estudos de Sociologia
collection Estudos de Sociologia
repository.name.fl_str_mv Estudos de Sociologia - Universidade Estadual Paulista (UNESP)
repository.mail.fl_str_mv straud.fclar@unesp.br||estudosdesociologia@fclar.unesp.br||maria.jardim@unesp.br
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