TRANSMEDIALITY AS A DISCURSIVE STRATEGY

Detalhes bibliográficos
Autor(a) principal: Sousa, Silvia Maria de
Data de Publicação: 2016
Tipo de documento: Artigo
Idioma: por
Título da fonte: CASA: Cadernos de Semiótica Aplicada
Texto Completo: https://periodicos.fclar.unesp.br/casa/article/view/8015
Resumo: This paper discusses, under the perspective of French Semiotics, both transmediality and intermediality concepts, looking forward to describe the enunciative strategies and the modes of interaction that come from the “convergence” (JENKINS, 2008) between TV and internet. As object of analysis, we chose Rede Globo’s soap operas and some data related to them available on GShow (http://gshow.globo.com). Based on the formulation of a “semiotics of practices” (FONTANILLE, 2005; 2008), the so called “transmedia storytelling” are taken as texts arisen from the congregation of many media, such as TV, computer, mobiles, books, e-books, cameras etc. It is postulated that these texts condense different semiotics practices and are expanded through strategies that involve several media platforms.
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spelling TRANSMEDIALITY AS A DISCURSIVE STRATEGYA TRANSMIDIALIDADE COMO ESTRATÉGIA DISCURSIVATransmedia storytellingIntermedialitySemiotic Practices.Narrativas transmidiáticasIntermidialidadePráticas Semióticas.This paper discusses, under the perspective of French Semiotics, both transmediality and intermediality concepts, looking forward to describe the enunciative strategies and the modes of interaction that come from the “convergence” (JENKINS, 2008) between TV and internet. As object of analysis, we chose Rede Globo’s soap operas and some data related to them available on GShow (http://gshow.globo.com). Based on the formulation of a “semiotics of practices” (FONTANILLE, 2005; 2008), the so called “transmedia storytelling” are taken as texts arisen from the congregation of many media, such as TV, computer, mobiles, books, e-books, cameras etc. It is postulated that these texts condense different semiotics practices and are expanded through strategies that involve several media platforms.O trabalho discute, à luz da semiótica do discurso, os conceitos de transmidiação e intermidialidade, buscando descrever estratégias enunciativas e modos de interação derivados da “convergência” (JENKINS, 2008) entre TV e internet. Elege-se como objeto de investigação telenovelas da Rede Globo e conteúdos a elas relacionados, disponibilizados no portal GShow (http://gshow.globo.com).  A partir da formulação de uma “semiótica das práticas” (FONTANILLE, 2005; 2008), as denominadas narrativas transmidiáticas são tomadas como textos construídos em face da congregação de diferentes mídias: TV, computador, celular, livro, e-book, câmera fotográfica etc. Postula-se que esses textos condensam diferentes práticas semióticas e se expandem por meio de estratégias que envolvem múltiplas plataformas.Laboratório Editorial FCL-UNESP | Letraria2016-08-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fclar.unesp.br/casa/article/view/801510.21709/casa.v14i1.8015CASA: Cadernos de Semiótica Aplicada; v. 14 n. 1 (2016); 241-2631679-340410.21709/casa.v14i1reponame:CASA: Cadernos de Semiótica Aplicadainstname:Universidade Estadual Paulista (UNESP)instacron:UNESPporhttps://periodicos.fclar.unesp.br/casa/article/view/8015/585010.21709/casa.v14i1.8015.g5850Copyright (c) 2016 CASA: Cadernos de Semiótica Aplicadainfo:eu-repo/semantics/openAccessSousa, Silvia Maria de2016-08-05T12:45:46Zoai:ojs.pkp.sfu.ca:article/8015Revistahttps://periodicos.fclar.unesp.br/casa/indexPUBhttps://periodicos.fclar.unesp.br/casa/oaicasa@fclar.unesp.br1679-34041679-3404opendoar:2023-01-12T16:38:50.521778CASA: Cadernos de Semiótica Aplicada - Universidade Estadual Paulista (UNESP)false
dc.title.none.fl_str_mv TRANSMEDIALITY AS A DISCURSIVE STRATEGY
A TRANSMIDIALIDADE COMO ESTRATÉGIA DISCURSIVA
title TRANSMEDIALITY AS A DISCURSIVE STRATEGY
spellingShingle TRANSMEDIALITY AS A DISCURSIVE STRATEGY
Sousa, Silvia Maria de
Transmedia storytelling
Intermediality
Semiotic Practices.
Narrativas transmidiáticas
Intermidialidade
Práticas Semióticas.
title_short TRANSMEDIALITY AS A DISCURSIVE STRATEGY
title_full TRANSMEDIALITY AS A DISCURSIVE STRATEGY
title_fullStr TRANSMEDIALITY AS A DISCURSIVE STRATEGY
title_full_unstemmed TRANSMEDIALITY AS A DISCURSIVE STRATEGY
title_sort TRANSMEDIALITY AS A DISCURSIVE STRATEGY
author Sousa, Silvia Maria de
author_facet Sousa, Silvia Maria de
author_role author
dc.contributor.author.fl_str_mv Sousa, Silvia Maria de
dc.subject.por.fl_str_mv Transmedia storytelling
Intermediality
Semiotic Practices.
Narrativas transmidiáticas
Intermidialidade
Práticas Semióticas.
topic Transmedia storytelling
Intermediality
Semiotic Practices.
Narrativas transmidiáticas
Intermidialidade
Práticas Semióticas.
description This paper discusses, under the perspective of French Semiotics, both transmediality and intermediality concepts, looking forward to describe the enunciative strategies and the modes of interaction that come from the “convergence” (JENKINS, 2008) between TV and internet. As object of analysis, we chose Rede Globo’s soap operas and some data related to them available on GShow (http://gshow.globo.com). Based on the formulation of a “semiotics of practices” (FONTANILLE, 2005; 2008), the so called “transmedia storytelling” are taken as texts arisen from the congregation of many media, such as TV, computer, mobiles, books, e-books, cameras etc. It is postulated that these texts condense different semiotics practices and are expanded through strategies that involve several media platforms.
publishDate 2016
dc.date.none.fl_str_mv 2016-08-05
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.fclar.unesp.br/casa/article/view/8015
10.21709/casa.v14i1.8015
url https://periodicos.fclar.unesp.br/casa/article/view/8015
identifier_str_mv 10.21709/casa.v14i1.8015
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.fclar.unesp.br/casa/article/view/8015/5850
10.21709/casa.v14i1.8015.g5850
dc.rights.driver.fl_str_mv Copyright (c) 2016 CASA: Cadernos de Semiótica Aplicada
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 CASA: Cadernos de Semiótica Aplicada
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Laboratório Editorial FCL-UNESP | Letraria
publisher.none.fl_str_mv Laboratório Editorial FCL-UNESP | Letraria
dc.source.none.fl_str_mv CASA: Cadernos de Semiótica Aplicada; v. 14 n. 1 (2016); 241-263
1679-3404
10.21709/casa.v14i1
reponame:CASA: Cadernos de Semiótica Aplicada
instname:Universidade Estadual Paulista (UNESP)
instacron:UNESP
instname_str Universidade Estadual Paulista (UNESP)
instacron_str UNESP
institution UNESP
reponame_str CASA: Cadernos de Semiótica Aplicada
collection CASA: Cadernos de Semiótica Aplicada
repository.name.fl_str_mv CASA: Cadernos de Semiótica Aplicada - Universidade Estadual Paulista (UNESP)
repository.mail.fl_str_mv casa@fclar.unesp.br
_version_ 1797051219718438912

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