O discurso da sustentabilidade na mídia impressa

Detalhes bibliográficos
Autor(a) principal: LOEBLEN, Daniela Fogaça
Data de Publicação: 2016
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Repositório Digital Unicesumar
Texto Completo: http://rdu.unicesumar.edu.br/handle/123456789/587
Resumo: The holistic vision proposed for thinking about a world with future perspectives in the social, economic and environmental aspects is called sustainability. World documents have been elaborated in the sense of explaining this broad concept, which encompasses these three strands. But it is necessary that these texts are divulged so that the construction of a movement or engagement of the people in the search for a sustainable world takes place. And that depends, a lot, on how these documents are served in the media. Firstly, because the media has great influence on the public and also because it is a communicational environment that seeks to translate complex concepts to the general public. Thus, it became the focus of this research to answer the following question: how does printed media has been addressing the themes related to sustainability on their pages? Thus, this dissertation aimed to analyze the media discourse about sustainability in the printed media of Maringá-PR-Brazil. At first, we sought to define this term and then a selection of texts was undertaken from the search for the word sustainability in the copies of the newspaper O Diário do Norte do Paraná, published between September 2015 and February 2016. One Corpus of 40 selected reports was then the basis for a content analysis, which was categorized as the United Nations Organization (UN) document on the Sustainable Development Objectives (ODS), the Organization's most recent report on design of sustainability. It can be understood that the approach adopted by Maringá printed media in relation to the concept of sustainability proposed by the UN is insufficient and does not construct the meaning of the term suggested by the document. The data that were analyzed show that a greater commitment of communication vehicles is needed in order to disseminate the complex concept of the term sustainability, based on the ODS presented by the UN, to bring about collective transformations and changes, in search of true sustainable development.
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spelling O discurso da sustentabilidade na mídia impressaJornalismoObjetivos do desenvolvimento sustentávelONUThe holistic vision proposed for thinking about a world with future perspectives in the social, economic and environmental aspects is called sustainability. World documents have been elaborated in the sense of explaining this broad concept, which encompasses these three strands. But it is necessary that these texts are divulged so that the construction of a movement or engagement of the people in the search for a sustainable world takes place. And that depends, a lot, on how these documents are served in the media. Firstly, because the media has great influence on the public and also because it is a communicational environment that seeks to translate complex concepts to the general public. Thus, it became the focus of this research to answer the following question: how does printed media has been addressing the themes related to sustainability on their pages? Thus, this dissertation aimed to analyze the media discourse about sustainability in the printed media of Maringá-PR-Brazil. At first, we sought to define this term and then a selection of texts was undertaken from the search for the word sustainability in the copies of the newspaper O Diário do Norte do Paraná, published between September 2015 and February 2016. One Corpus of 40 selected reports was then the basis for a content analysis, which was categorized as the United Nations Organization (UN) document on the Sustainable Development Objectives (ODS), the Organization's most recent report on design of sustainability. It can be understood that the approach adopted by Maringá printed media in relation to the concept of sustainability proposed by the UN is insufficient and does not construct the meaning of the term suggested by the document. The data that were analyzed show that a greater commitment of communication vehicles is needed in order to disseminate the complex concept of the term sustainability, based on the ODS presented by the UN, to bring about collective transformations and changes, in search of true sustainable development.A visão holística proposta para se pensar em um mundo com perspectivas de futuro nos aspectos social, econômico e ambiental é chamada de sustentabilidade. Documentos mundiais vêm sendo elaborados no sentido de que explicar este conceito amplo, que engloba estas três vertentes. Mas é preciso que estes textos sejam divulgados para que se concretize a construção de um movimento ou engajamento das pessoas na busca por um mundo sustentável. E isso depende, e muito, de como estes documentos são veiculados nos meios de comunicação. Primeiro, porque a mídia exerce grande influência sobre o público e, também, porque é um ambiente comunicacional que procura traduzir conceitos complexos para o público em geral. Assim, tornou-se foco desta pesquisa responder a seguinte pergunta: como os veículos de comunicação impressos vêm abordando os temas relacionados à sustentabilidade em suas páginas? Desta forma, esta dissertação teve como objetivo analisar o discurso midiático sobre sustentabilidade na mídia impressa de Maringá-PR-Brasil. Procurou-se, em princípio, definir este termo e, em seguida, foi empreendida uma seleção de textos a partir da busca da palavra sustentabilidade nos exemplares do jornal O Diário do Norte do Paraná, publicados entre setembro de 2015 e fevereiro de 2016. Um corpus de 40 reportagens selecionadas foi, então, base de uma análise de conteúdo, que teve como categorias o documento da Organização das Nações Unidas (ONU) sobre os Objetivos do Desenvolvimento Sustentável (ODS), o mais recente relatório da Organização em relação à concepção de sustentabilidade. Pode-se compreender que a abordagem adotada pela mídia impressa de Maringá em relação ao conceito de sustentabilidade proposto pela ONU é rasa e não constrói o significado do termo sugerido pelo documento. Os dados analisados mostram que é preciso um comprometimento maior dos veículos de comunicação no sentido de disseminar o complexo conceito do termo sustentabilidade, baseado nos ODS apresentados pela ONU, para que surjam transformações e mudanças coletivas, na busca pelo verdadeiro desenvolvimento sustentável.UNIVERSIDADE CESUMARBrasilUNICESUMARVELHO,Ana Paula MachadoTANIMOTO, SôniaLOEBLEN, Daniela Fogaça2018-05-29T19:04:37Z2018-05-29T19:04:37Z2016-09-19info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://rdu.unicesumar.edu.br/handle/123456789/587porinfo:eu-repo/semantics/openAccessreponame:Repositório Digital Unicesumarinstname:Centro Universitário de Maringá (UNICESUMAR)instacron:UniCesumar2021-06-24T17:56:21ZRepositório InstitucionalPRI
dc.title.none.fl_str_mv O discurso da sustentabilidade na mídia impressa
title O discurso da sustentabilidade na mídia impressa
spellingShingle O discurso da sustentabilidade na mídia impressa
LOEBLEN, Daniela Fogaça
Jornalismo
Objetivos do desenvolvimento sustentável
ONU
title_short O discurso da sustentabilidade na mídia impressa
title_full O discurso da sustentabilidade na mídia impressa
title_fullStr O discurso da sustentabilidade na mídia impressa
title_full_unstemmed O discurso da sustentabilidade na mídia impressa
title_sort O discurso da sustentabilidade na mídia impressa
author LOEBLEN, Daniela Fogaça
author_facet LOEBLEN, Daniela Fogaça
author_role author
dc.contributor.none.fl_str_mv VELHO,Ana Paula Machado
TANIMOTO, Sônia
dc.contributor.author.fl_str_mv LOEBLEN, Daniela Fogaça
dc.subject.por.fl_str_mv Jornalismo
Objetivos do desenvolvimento sustentável
ONU
topic Jornalismo
Objetivos do desenvolvimento sustentável
ONU
description The holistic vision proposed for thinking about a world with future perspectives in the social, economic and environmental aspects is called sustainability. World documents have been elaborated in the sense of explaining this broad concept, which encompasses these three strands. But it is necessary that these texts are divulged so that the construction of a movement or engagement of the people in the search for a sustainable world takes place. And that depends, a lot, on how these documents are served in the media. Firstly, because the media has great influence on the public and also because it is a communicational environment that seeks to translate complex concepts to the general public. Thus, it became the focus of this research to answer the following question: how does printed media has been addressing the themes related to sustainability on their pages? Thus, this dissertation aimed to analyze the media discourse about sustainability in the printed media of Maringá-PR-Brazil. At first, we sought to define this term and then a selection of texts was undertaken from the search for the word sustainability in the copies of the newspaper O Diário do Norte do Paraná, published between September 2015 and February 2016. One Corpus of 40 selected reports was then the basis for a content analysis, which was categorized as the United Nations Organization (UN) document on the Sustainable Development Objectives (ODS), the Organization's most recent report on design of sustainability. It can be understood that the approach adopted by Maringá printed media in relation to the concept of sustainability proposed by the UN is insufficient and does not construct the meaning of the term suggested by the document. The data that were analyzed show that a greater commitment of communication vehicles is needed in order to disseminate the complex concept of the term sustainability, based on the ODS presented by the UN, to bring about collective transformations and changes, in search of true sustainable development.
publishDate 2016
dc.date.none.fl_str_mv 2016-09-19
2018-05-29T19:04:37Z
2018-05-29T19:04:37Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
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dc.identifier.uri.fl_str_mv http://rdu.unicesumar.edu.br/handle/123456789/587
url http://rdu.unicesumar.edu.br/handle/123456789/587
dc.language.iso.fl_str_mv por
language por
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
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dc.publisher.none.fl_str_mv UNIVERSIDADE CESUMAR
Brasil
UNICESUMAR
publisher.none.fl_str_mv UNIVERSIDADE CESUMAR
Brasil
UNICESUMAR
dc.source.none.fl_str_mv reponame:Repositório Digital Unicesumar
instname:Centro Universitário de Maringá (UNICESUMAR)
instacron:UniCesumar
instname_str Centro Universitário de Maringá (UNICESUMAR)
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