Socioeconomic profile of consumers and merchants fruit from Barra-BA
Autor(a) principal: | |
---|---|
Data de Publicação: | 2020 |
Outros Autores: | , , , , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Research, Society and Development |
Texto Completo: | https://rsdjournal.org/index.php/rsd/article/view/5532 |
Resumo: | The objective identify the profile of consumers and traders of fruits of the city of Barra-BA, in order to generate informative data about fruit trade and consumption, with a view to proposing improvements and exploration of new niches in the fruit market city. The interviews were conducted by applying a socioeconomic questionnaire, applied to the retail trade of fruits and free markets in the city. 60.5% of consumers are female, 45% aged between 20 and 35 years. The frequency of buying fruit is weekly (62.5%), and most consumers (36%) spend on average R$ 21 to 30 per fruit purchase. For 69% the quality of the fruit partially meets their requirements. The bags stand out as the preferred place to buy fruit, representing 51%. Banana is the most consumed fruit by respondents (82%). 60.4% of traders do not buy fruits in the city because they can not find, being the city of Irecê-BA the main source of fruit supply (92.6%), which are transported in closed box trucks (46.4%) and trucks. with open body (43.9%). Postharvest loss is unanimous among traders, and most do not know how to solve the problem. The frequency of fruit consumer purchases is influenced by the logistics of merchants who usually renew shelves only once a week. Improvements in the city's fruit trade should be encouraged to better serve the population and prevent postharvest losses. |
id |
UNIFEI_1a5d8c99485f096c26262ff0731e9b1e |
---|---|
oai_identifier_str |
oai:ojs.pkp.sfu.ca:article/5532 |
network_acronym_str |
UNIFEI |
network_name_str |
Research, Society and Development |
repository_id_str |
|
spelling |
Socioeconomic profile of consumers and merchants fruit from Barra-BAPerfil socioeconómico de consumidores y comerciantes de frutas en Barra-BAPerfil socioeconômico dos consumidores e comerciantes de frutas de Barra-BA Marketing of fruitconsumptionfruit.Comercialización de frutaconsumofruticultura.Comercialização de frutasconsumofruticultura.The objective identify the profile of consumers and traders of fruits of the city of Barra-BA, in order to generate informative data about fruit trade and consumption, with a view to proposing improvements and exploration of new niches in the fruit market city. The interviews were conducted by applying a socioeconomic questionnaire, applied to the retail trade of fruits and free markets in the city. 60.5% of consumers are female, 45% aged between 20 and 35 years. The frequency of buying fruit is weekly (62.5%), and most consumers (36%) spend on average R$ 21 to 30 per fruit purchase. For 69% the quality of the fruit partially meets their requirements. The bags stand out as the preferred place to buy fruit, representing 51%. Banana is the most consumed fruit by respondents (82%). 60.4% of traders do not buy fruits in the city because they can not find, being the city of Irecê-BA the main source of fruit supply (92.6%), which are transported in closed box trucks (46.4%) and trucks. with open body (43.9%). Postharvest loss is unanimous among traders, and most do not know how to solve the problem. The frequency of fruit consumer purchases is influenced by the logistics of merchants who usually renew shelves only once a week. Improvements in the city's fruit trade should be encouraged to better serve the population and prevent postharvest losses.El objetivo era identificar el perfil de los consumidores y comerciantes de frutas en la ciudad de Barra-BA, con el fin de generar datos informativos sobre el comercio y el consumo de frutas, con el fin de proponer mejoras y explorar nuevos nichos en el mercado de frutas en la ciudad. Ciudad. Las entrevistas se llevaron a cabo mediante la aplicación de un cuestionario socioeconómico, aplicado en el comercio minorista de frutas y mercados abiertos en la ciudad. El 60,5% de los consumidores son mujeres, y el 45% tiene entre 20 y 35 años. La frecuencia de compra de fruta es semanal (62,5%), y la mayoría de los consumidores (36%) gastan un promedio de R $ 21 a 30 por compra de fruta. Para el 69%, la calidad de la fruta cumple parcialmente con sus requisitos. Los sacolões se destacan como el lugar preferido para comprar fruta, representando el 51%. El plátano es la fruta más consumida por los encuestados (82%). El 60,4% de los comerciantes no compran fruta en la ciudad, porque no pueden encontrarla, siendo la ciudad de Irecê-BA la principal fuente de fruta (92,6%), que se transportan en camiones troncales cerrados (46,4%) y camiones con carrocerías abiertas (43,9%). La pérdida posterior a la cosecha es unánime entre los comerciantes, y la mayoría no sabe cómo resolver el problema. La frecuencia de las compras de fruta de los consumidores está influenciada por la logística de los comerciantes que generalmente renuevan sus estantes solo una vez por semana. Se deben fomentar las mejoras en el comercio de frutas en la ciudad para servir mejor a la población y evitar pérdidas posteriores a la cosecha.Objetivou-se identificar o perfil dos consumidores e dos comerciantes de frutas da cidade de Barra-BA, de forma a gerar dados informativos acerca do comércio e consumo de frutas, com vistas à proposição de melhorias e exploração de novos nichos do mercado de frutas da cidade. As entrevistas foram realizadas por meio de aplicação de questionário socioeconômico, aplicado no comércio varejista de frutas e feiras livres da cidade. 60,5 % dos consumidores são do sexo feminino, sendo 45% com idade entre 20 e 35 anos. A frequência de compra de frutas é semanal (62,5%), e a maioria dos consumidores (36%) gasta em média de R$ 21 a 30 por compra de frutas. Para 69% a qualidade das frutas atende a suas exigências parcialmente. Os sacolões se destacam como local de preferência para compra de frutas, representando 51%. A banana é a fruta mais consumida pelos entrevistados (82%). 60,4% dos comerciantes não compram frutas na cidade, por não encontrar, sendo a cidade de Irecê-BA a principal fonte fornecedora de frutas (92,6%), que são transportadas em caminhões baú fechado (46,4%) e caminhões com carroceria aberta (43,9%). A perda pós-colheita é unanime entre os comerciantes, sendo que a maioria não sabe como resolver o problema. A frequência de compras do consumidor de frutas é influenciada pela logística dos comerciantes que costumam renovar as prateleiras apenas uma vez por semana. Melhorias nos comércios de frutas na cidade devem ser incentivadas para atender melhor a população e evitar perdas pós-colheita.Research, Society and Development2020-08-02info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/553210.33448/rsd-v9i8.5532Research, Society and Development; Vol. 9 No. 8; e947985532Research, Society and Development; Vol. 9 Núm. 8; e947985532Research, Society and Development; v. 9 n. 8; e9479855322525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/5532/6046Copyright (c) 2020 Patricio Borges Maracajahttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessOliveira, IurimonAquino, César FernandesGuerra, Antônia Mirian Nogueira de MouraBezerra Neto, Francisco das Chagas BezerraCaiana, Clarice Ribeiro AlvesMedeiros, Aline Carla deMaracajá, Patrício Borges2020-08-20T18:00:17Zoai:ojs.pkp.sfu.ca:article/5532Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:29:01.589883Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false |
dc.title.none.fl_str_mv |
Socioeconomic profile of consumers and merchants fruit from Barra-BA Perfil socioeconómico de consumidores y comerciantes de frutas en Barra-BA Perfil socioeconômico dos consumidores e comerciantes de frutas de Barra-BA |
title |
Socioeconomic profile of consumers and merchants fruit from Barra-BA |
spellingShingle |
Socioeconomic profile of consumers and merchants fruit from Barra-BA Oliveira, Iurimon Marketing of fruit consumption fruit. Comercialización de fruta consumo fruticultura. Comercialização de frutas consumo fruticultura. |
title_short |
Socioeconomic profile of consumers and merchants fruit from Barra-BA |
title_full |
Socioeconomic profile of consumers and merchants fruit from Barra-BA |
title_fullStr |
Socioeconomic profile of consumers and merchants fruit from Barra-BA |
title_full_unstemmed |
Socioeconomic profile of consumers and merchants fruit from Barra-BA |
title_sort |
Socioeconomic profile of consumers and merchants fruit from Barra-BA |
author |
Oliveira, Iurimon |
author_facet |
Oliveira, Iurimon Aquino, César Fernandes Guerra, Antônia Mirian Nogueira de Moura Bezerra Neto, Francisco das Chagas Bezerra Caiana, Clarice Ribeiro Alves Medeiros, Aline Carla de Maracajá, Patrício Borges |
author_role |
author |
author2 |
Aquino, César Fernandes Guerra, Antônia Mirian Nogueira de Moura Bezerra Neto, Francisco das Chagas Bezerra Caiana, Clarice Ribeiro Alves Medeiros, Aline Carla de Maracajá, Patrício Borges |
author2_role |
author author author author author author |
dc.contributor.author.fl_str_mv |
Oliveira, Iurimon Aquino, César Fernandes Guerra, Antônia Mirian Nogueira de Moura Bezerra Neto, Francisco das Chagas Bezerra Caiana, Clarice Ribeiro Alves Medeiros, Aline Carla de Maracajá, Patrício Borges |
dc.subject.por.fl_str_mv |
Marketing of fruit consumption fruit. Comercialización de fruta consumo fruticultura. Comercialização de frutas consumo fruticultura. |
topic |
Marketing of fruit consumption fruit. Comercialización de fruta consumo fruticultura. Comercialização de frutas consumo fruticultura. |
description |
The objective identify the profile of consumers and traders of fruits of the city of Barra-BA, in order to generate informative data about fruit trade and consumption, with a view to proposing improvements and exploration of new niches in the fruit market city. The interviews were conducted by applying a socioeconomic questionnaire, applied to the retail trade of fruits and free markets in the city. 60.5% of consumers are female, 45% aged between 20 and 35 years. The frequency of buying fruit is weekly (62.5%), and most consumers (36%) spend on average R$ 21 to 30 per fruit purchase. For 69% the quality of the fruit partially meets their requirements. The bags stand out as the preferred place to buy fruit, representing 51%. Banana is the most consumed fruit by respondents (82%). 60.4% of traders do not buy fruits in the city because they can not find, being the city of Irecê-BA the main source of fruit supply (92.6%), which are transported in closed box trucks (46.4%) and trucks. with open body (43.9%). Postharvest loss is unanimous among traders, and most do not know how to solve the problem. The frequency of fruit consumer purchases is influenced by the logistics of merchants who usually renew shelves only once a week. Improvements in the city's fruit trade should be encouraged to better serve the population and prevent postharvest losses. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-08-02 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/5532 10.33448/rsd-v9i8.5532 |
url |
https://rsdjournal.org/index.php/rsd/article/view/5532 |
identifier_str_mv |
10.33448/rsd-v9i8.5532 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/5532/6046 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 Patricio Borges Maracaja http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 Patricio Borges Maracaja http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Research, Society and Development |
publisher.none.fl_str_mv |
Research, Society and Development |
dc.source.none.fl_str_mv |
Research, Society and Development; Vol. 9 No. 8; e947985532 Research, Society and Development; Vol. 9 Núm. 8; e947985532 Research, Society and Development; v. 9 n. 8; e947985532 2525-3409 reponame:Research, Society and Development instname:Universidade Federal de Itajubá (UNIFEI) instacron:UNIFEI |
instname_str |
Universidade Federal de Itajubá (UNIFEI) |
instacron_str |
UNIFEI |
institution |
UNIFEI |
reponame_str |
Research, Society and Development |
collection |
Research, Society and Development |
repository.name.fl_str_mv |
Research, Society and Development - Universidade Federal de Itajubá (UNIFEI) |
repository.mail.fl_str_mv |
rsd.articles@gmail.com |
_version_ |
1797052652977127424 |