Health on Google in pandemic times
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Research, Society and Development |
Texto Completo: | https://rsdjournal.org/index.php/rsd/article/view/19087 |
Resumo: | The pandemic of the new coronavirus (SARS-CoV-2) reflected on the need to adapt as a society to new habits. Social distancing accelerated the use of technologies and mediation of activities across platforms. The essay aims to investigate if the technological mediations regarding health have increased due to the social distancing and which movements in health issues Google is reportedly taking during the COVID-19 pandemic period. It starts from the narrative space of the Big Tech itself: the Google Blog. The company has been strengthening its connections with international organizations during the pandemic, making changes to offer telehealth, community mobility, and contact tracing. It has been answering to the increase on health demands with the improvement of its products and testing new ones, occupying spaces, and building power relations with its users. Even though it has not directly appeared in the texts of the Blog, there are important unfoldings that can take place from the interest of Google in telemedicine, health ads, and clinical diagnoses. While all announcements in the Blog indicate tendencies and possibilities, new studies will be needed, as soon as possible, to monitor and amplify the analysis and discussions on data privacy and digital safety in the health area (especially regarding the relation patient-professional), and on the platformization of diagnoses and health professionals. |
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Health on Google in pandemic timesSalud en Google en tiempos de pandemiaSaúde no Google em tempos de pandemiaBlogsPlataformasSaludGubernamentalidad algorítmicaInternetTelemedicinaCOVID-19Pandemia.BlogsPlatformsHealthAlgorithmic governmentalityInternetTelemedicineCOVID-19Pandemic.BlogsPlataformasSaúdeGovernamentalidade algorítmicaInternetTelemedicinaCOVID-19Pandemia.The pandemic of the new coronavirus (SARS-CoV-2) reflected on the need to adapt as a society to new habits. Social distancing accelerated the use of technologies and mediation of activities across platforms. The essay aims to investigate if the technological mediations regarding health have increased due to the social distancing and which movements in health issues Google is reportedly taking during the COVID-19 pandemic period. It starts from the narrative space of the Big Tech itself: the Google Blog. The company has been strengthening its connections with international organizations during the pandemic, making changes to offer telehealth, community mobility, and contact tracing. It has been answering to the increase on health demands with the improvement of its products and testing new ones, occupying spaces, and building power relations with its users. Even though it has not directly appeared in the texts of the Blog, there are important unfoldings that can take place from the interest of Google in telemedicine, health ads, and clinical diagnoses. While all announcements in the Blog indicate tendencies and possibilities, new studies will be needed, as soon as possible, to monitor and amplify the analysis and discussions on data privacy and digital safety in the health area (especially regarding the relation patient-professional), and on the platformization of diagnoses and health professionals.La pandemia del nuevo coronavirus (SARS-CoV-2) reflejó la necesidad de adaptarse como sociedad a nuevos hábitos. El distanciamiento social aceleró el uso de tecnologías y la mediación de actividades entre plataformas. La investigación busca analizar si las intermediaciones tecnológicas se acentuaron por el distanciamiento social con respecto a la salud y qué movimientos informa Google durante el período de la pandemia COVID-19. Partimos de un sitio narrativo de la propia Big Tech: el Blog de Google. La compañía está fortaleciendo los vínculos con organizaciones internacionales durante la pandemia, haciendo cambios para ofrecer telemedicina, movilidad comunitaria y seguimiento de contactos. Ha ido respondiendo al aumento de la demanda en salud mejorando sus productos y probando otros nuevos, ocupando espacios y construyendo relaciones de poder con sus usuarios. Aunque todavía no han aparecido directamente en los textos del Blog, pueden producirse novedades importantes debido al interés de Google por las telemedicina, la publicidad sanitaria y los diagnósticos clínicos. Los anuncios realizados en el Blog indican tendencias o posibilidades, pero serán necesarios más estudios para monitorear y ampliar los análisis y discusiones, lo antes posible, sobre privacidad de datos y seguridad digital en el área de la salud (especialmente en la relación profesional-paciente) y en la plataforma de diagnósticos y profesionales de la salud.A pandemia do novo coronavírus (SARS-CoV-2) repercutiu na necessidade de nos adaptarmos enquanto sociedade a novos hábitos. O distanciamento social acelerou o uso de tecnologias e mediações de atividades por plataformas. A pesquisa busca analisar se as intermediações tecnológicas foram acentuadas pelo distanciamento social no que tange à saúde e quais movimentos a Google relata estar fazendo no período de pandemia por COVID-19. Partimos de um local de narrativa da própria Big Tech: o Blog do Google. A empresa está fortalecendo vínculos com organizações internacionais durante a pandemia, realizando mudanças para ofertar serviços de telemedicina, mobilidade comunitária e rastreamento de contatos. Vem respondendo ao aumento da demanda na saúde com a melhoria de seus produtos e testando novos, ocupando espaços e construindo relações de poder com seus usuários. Embora ainda não tenham aparecido diretamente nos textos do Blog, importantes desdobramentos poderão ocorrer devido ao interesse da Google com teleconsultas, publicidade em saúde e diagnósticos clínicos. Os anúncios feitos no Blog indicam tendências ou possibilidades, mas são necessários novos estudos para monitorar e ampliar as análises e discussões, o mais breve possível, sobre privacidade de dados e segurança digital na área da saúde (em especial, na relação profissional-paciente) e sobre a plataformização dos diagnósticos e dos profissionais de saúde.Research, Society and Development2021-08-14info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/1908710.33448/rsd-v10i10.19087Research, Society and Development; Vol. 10 No. 10; e382101019087Research, Society and Development; Vol. 10 Núm. 10; e382101019087Research, Society and Development; v. 10 n. 10; e3821010190872525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/19087/16939Copyright (c) 2021 Liara Saldanha Brites; Maura Jeisper Fernandes Vieira; Luiz Felipe Zago; Cristianne Maria Famer Rocha https://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessBrites, Liara Saldanha Vieira, Maura Jeisper Fernandes Zago, Luiz FelipeRocha , Cristianne Maria Famer 2021-10-02T21:49:16Zoai:ojs.pkp.sfu.ca:article/19087Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:39:03.888747Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false |
dc.title.none.fl_str_mv |
Health on Google in pandemic times Salud en Google en tiempos de pandemia Saúde no Google em tempos de pandemia |
title |
Health on Google in pandemic times |
spellingShingle |
Health on Google in pandemic times Brites, Liara Saldanha Blogs Plataformas Salud Gubernamentalidad algorítmica Internet Telemedicina COVID-19 Pandemia. Blogs Platforms Health Algorithmic governmentality Internet Telemedicine COVID-19 Pandemic. Blogs Plataformas Saúde Governamentalidade algorítmica Internet Telemedicina COVID-19 Pandemia. |
title_short |
Health on Google in pandemic times |
title_full |
Health on Google in pandemic times |
title_fullStr |
Health on Google in pandemic times |
title_full_unstemmed |
Health on Google in pandemic times |
title_sort |
Health on Google in pandemic times |
author |
Brites, Liara Saldanha |
author_facet |
Brites, Liara Saldanha Vieira, Maura Jeisper Fernandes Zago, Luiz Felipe Rocha , Cristianne Maria Famer |
author_role |
author |
author2 |
Vieira, Maura Jeisper Fernandes Zago, Luiz Felipe Rocha , Cristianne Maria Famer |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Brites, Liara Saldanha Vieira, Maura Jeisper Fernandes Zago, Luiz Felipe Rocha , Cristianne Maria Famer |
dc.subject.por.fl_str_mv |
Blogs Plataformas Salud Gubernamentalidad algorítmica Internet Telemedicina COVID-19 Pandemia. Blogs Platforms Health Algorithmic governmentality Internet Telemedicine COVID-19 Pandemic. Blogs Plataformas Saúde Governamentalidade algorítmica Internet Telemedicina COVID-19 Pandemia. |
topic |
Blogs Plataformas Salud Gubernamentalidad algorítmica Internet Telemedicina COVID-19 Pandemia. Blogs Platforms Health Algorithmic governmentality Internet Telemedicine COVID-19 Pandemic. Blogs Plataformas Saúde Governamentalidade algorítmica Internet Telemedicina COVID-19 Pandemia. |
description |
The pandemic of the new coronavirus (SARS-CoV-2) reflected on the need to adapt as a society to new habits. Social distancing accelerated the use of technologies and mediation of activities across platforms. The essay aims to investigate if the technological mediations regarding health have increased due to the social distancing and which movements in health issues Google is reportedly taking during the COVID-19 pandemic period. It starts from the narrative space of the Big Tech itself: the Google Blog. The company has been strengthening its connections with international organizations during the pandemic, making changes to offer telehealth, community mobility, and contact tracing. It has been answering to the increase on health demands with the improvement of its products and testing new ones, occupying spaces, and building power relations with its users. Even though it has not directly appeared in the texts of the Blog, there are important unfoldings that can take place from the interest of Google in telemedicine, health ads, and clinical diagnoses. While all announcements in the Blog indicate tendencies and possibilities, new studies will be needed, as soon as possible, to monitor and amplify the analysis and discussions on data privacy and digital safety in the health area (especially regarding the relation patient-professional), and on the platformization of diagnoses and health professionals. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-08-14 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/19087 10.33448/rsd-v10i10.19087 |
url |
https://rsdjournal.org/index.php/rsd/article/view/19087 |
identifier_str_mv |
10.33448/rsd-v10i10.19087 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/19087/16939 |
dc.rights.driver.fl_str_mv |
https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Research, Society and Development |
publisher.none.fl_str_mv |
Research, Society and Development |
dc.source.none.fl_str_mv |
Research, Society and Development; Vol. 10 No. 10; e382101019087 Research, Society and Development; Vol. 10 Núm. 10; e382101019087 Research, Society and Development; v. 10 n. 10; e382101019087 2525-3409 reponame:Research, Society and Development instname:Universidade Federal de Itajubá (UNIFEI) instacron:UNIFEI |
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Universidade Federal de Itajubá (UNIFEI) |
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UNIFEI |
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UNIFEI |
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Research, Society and Development |
collection |
Research, Society and Development |
repository.name.fl_str_mv |
Research, Society and Development - Universidade Federal de Itajubá (UNIFEI) |
repository.mail.fl_str_mv |
rsd.articles@gmail.com |
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