The importance of Social Networks as a marketing tool to increase competitive advantage in an IES in Juazeiro do Norte - CE
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Research, Society and Development |
Texto Completo: | https://rsdjournal.org/index.php/rsd/article/view/10914 |
Resumo: | The new economic and commercial dynamics of the globalized world impose on the business market all over the world a series of changes and adaptations by the beginner in search of techniques that not only accompany, but, above all, make a difference in a competitive commercial context. Thus, the internet and so-called media or social networks has been an important market, attracting interest, given its facilities for interacting with consumers, lately revising a potential market that already contains a large number of investors moving a small amount of capital. The present work studies the development of digital marketing in recent years in Brazil and more specifically its development in social networks or media in an IES - Private Higher Education Institution in Juazeiro do Norte - CE. It was then used a research instrument already done for a company and paid / adapted in an organization in an HEI in order to identify the work done with social media in the company. This is a descriptive research, which includes a case study. An interview was made with an IES employee, in charge of the IT activities sector responsible for monitoring the networks. It was verified and verified that the HEI is on the right path in relation to working with social networks, dedicating time and working with contact with the student, but avoiding the need for greater IT interaction with the Marketing and Communication area IES to work together to communicate efficiently and effectively. |
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The importance of Social Networks as a marketing tool to increase competitive advantage in an IES in Juazeiro do Norte - CELa importancia de las Redes Sociales como herramienta de marketing para incrementar la ventaja competitiva en una IES en Juazeiro do Norte – CEA importância das Redes Sociais como ferramenta de marketing para aumento de vantagem competitiva em uma IES de Juazeiro do Norte – CERedes sociaisMarketing digitalIES.Redes socialesMarketing digitalIES.Social networksDigital marketingIES.The new economic and commercial dynamics of the globalized world impose on the business market all over the world a series of changes and adaptations by the beginner in search of techniques that not only accompany, but, above all, make a difference in a competitive commercial context. Thus, the internet and so-called media or social networks has been an important market, attracting interest, given its facilities for interacting with consumers, lately revising a potential market that already contains a large number of investors moving a small amount of capital. The present work studies the development of digital marketing in recent years in Brazil and more specifically its development in social networks or media in an IES - Private Higher Education Institution in Juazeiro do Norte - CE. It was then used a research instrument already done for a company and paid / adapted in an organization in an HEI in order to identify the work done with social media in the company. This is a descriptive research, which includes a case study. An interview was made with an IES employee, in charge of the IT activities sector responsible for monitoring the networks. It was verified and verified that the HEI is on the right path in relation to working with social networks, dedicating time and working with contact with the student, but avoiding the need for greater IT interaction with the Marketing and Communication area IES to work together to communicate efficiently and effectively.Las nuevas dinámicas económicas y comerciales del mundo globalizado imponen en el mercado empresarial mundial una serie de cambios y adaptaciones por parte del emprendedor en busca de técnicas que no solo puedan acompañar, sino, sobre todo, marcar la diferencia en un contexto comercial competitivo. De esta forma, internet y los llamados medios o redes sociales han sido un mercado importante, despertando interés dadas sus facilidades para interactuar con los consumidores, revisando últimamente un mercado potencial que ya contiene una gran cantidad de inversores moviendo una importante cantidad de capital. El presente trabajo estudia el desarrollo del marketing digital en los últimos años en Brasil y más específicamente su desarrollo en redes sociales o medios de comunicación en una IES - Institución Privada de Educación Superior en Juazeiro do Norte - CE. Luego se utilizó un instrumento de investigación ya realizado. por una empresa y aplicado / adaptado en una organización en una IES con el fin de identificar el trabajo realizado con las redes sociales en la empresa. Es una investigación descriptiva, que utilizó un estudio de caso. Se realizó una entrevista con un empleado de IES, a cargo del sector de actividades de TI responsable de monitorear las redes. Se constató y constató que la IES va por buen camino en relación al trabajo con las redes sociales, dedicando tiempo y trabajando con estrategias de contacto con el alumno, pero se concretó la necesidad de una mayor interacción entre TI y el área de Marketing. e Comunicación de la IES para trabajar juntos para comunicarse de manera eficiente y efectiva.As novas dinâmicas econômicas e comerciais do mundo globalizado impõem ao mercado empresarial em todo mundo uma série de mudanças e adaptações do empresário em busca de técnicas que possam não só acompanhar, mas, sobretudo fazer a diferença em um contexto comercial competitivo. Deste modo a internet e as chamadas mídias ou redes sociais tem sido um importante mercado despertando interesse dado as suas facilidades de interatividade com o consumidor revendo-se ultimamente um mercado potencial que já contém um grande número de investidores movimentando uma quantidade significativa de capital. O presente trabalho estuda o desenvolvimento do marketing digital nos últimos anos no Brasil e mais especificamente o seu desenvolvimento nas redes ou mídias sociais em uma IES – Instituição de Ensino Superior particular de Juazeiro do Norte - CE. Foi então utilizado um instrumento de pesquisa já feito por uma empresa e aplicado/adaptado em uma organização em uma IES a fim de identificar o trabalho feito com mídias sociais na empresa. Trata-se de uma pesquisa descritiva, que usou um estudo de caso. Foi feita entrevista com um funcionário da IES, encarregado pelo setor de atividades em TI responsável pelo monitoramento das redes. Foi verificado e apurado que a IES está no caminho certo em relação ao trabalho com as redes sociais, dedicando tempo e trabalhando com estratégias para o contato com o aluno, porém percebeu-se a necessidade de uma maior interação da TI com a área de Marketing e Comunicação da IES para juntos trabalharem a comunicação de forma eficiente e eficaz.Research, Society and Development2021-06-14info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/1091410.33448/rsd-v10i7.10914Research, Society and Development; Vol. 10 No. 7; e8510710914Research, Society and Development; Vol. 10 Núm. 7; e8510710914Research, Society and Development; v. 10 n. 7; e85107109142525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/10914/14564Copyright (c) 2021 Hommel Pinheiro Lima; Jose Ermeson Silva Carmo; Maria Aparecida Feitosa Cândido Herculanohttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessLima, Hommel Pinheiro Carmo, Jose Ermeson Silva Herculano, Maria Aparecida Feitosa Cândido 2021-07-18T21:07:03Zoai:ojs.pkp.sfu.ca:article/10914Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:32:52.411218Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false |
dc.title.none.fl_str_mv |
The importance of Social Networks as a marketing tool to increase competitive advantage in an IES in Juazeiro do Norte - CE La importancia de las Redes Sociales como herramienta de marketing para incrementar la ventaja competitiva en una IES en Juazeiro do Norte – CE A importância das Redes Sociais como ferramenta de marketing para aumento de vantagem competitiva em uma IES de Juazeiro do Norte – CE |
title |
The importance of Social Networks as a marketing tool to increase competitive advantage in an IES in Juazeiro do Norte - CE |
spellingShingle |
The importance of Social Networks as a marketing tool to increase competitive advantage in an IES in Juazeiro do Norte - CE Lima, Hommel Pinheiro Redes sociais Marketing digital IES. Redes sociales Marketing digital IES. Social networks Digital marketing IES. |
title_short |
The importance of Social Networks as a marketing tool to increase competitive advantage in an IES in Juazeiro do Norte - CE |
title_full |
The importance of Social Networks as a marketing tool to increase competitive advantage in an IES in Juazeiro do Norte - CE |
title_fullStr |
The importance of Social Networks as a marketing tool to increase competitive advantage in an IES in Juazeiro do Norte - CE |
title_full_unstemmed |
The importance of Social Networks as a marketing tool to increase competitive advantage in an IES in Juazeiro do Norte - CE |
title_sort |
The importance of Social Networks as a marketing tool to increase competitive advantage in an IES in Juazeiro do Norte - CE |
author |
Lima, Hommel Pinheiro |
author_facet |
Lima, Hommel Pinheiro Carmo, Jose Ermeson Silva Herculano, Maria Aparecida Feitosa Cândido |
author_role |
author |
author2 |
Carmo, Jose Ermeson Silva Herculano, Maria Aparecida Feitosa Cândido |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Lima, Hommel Pinheiro Carmo, Jose Ermeson Silva Herculano, Maria Aparecida Feitosa Cândido |
dc.subject.por.fl_str_mv |
Redes sociais Marketing digital IES. Redes sociales Marketing digital IES. Social networks Digital marketing IES. |
topic |
Redes sociais Marketing digital IES. Redes sociales Marketing digital IES. Social networks Digital marketing IES. |
description |
The new economic and commercial dynamics of the globalized world impose on the business market all over the world a series of changes and adaptations by the beginner in search of techniques that not only accompany, but, above all, make a difference in a competitive commercial context. Thus, the internet and so-called media or social networks has been an important market, attracting interest, given its facilities for interacting with consumers, lately revising a potential market that already contains a large number of investors moving a small amount of capital. The present work studies the development of digital marketing in recent years in Brazil and more specifically its development in social networks or media in an IES - Private Higher Education Institution in Juazeiro do Norte - CE. It was then used a research instrument already done for a company and paid / adapted in an organization in an HEI in order to identify the work done with social media in the company. This is a descriptive research, which includes a case study. An interview was made with an IES employee, in charge of the IT activities sector responsible for monitoring the networks. It was verified and verified that the HEI is on the right path in relation to working with social networks, dedicating time and working with contact with the student, but avoiding the need for greater IT interaction with the Marketing and Communication area IES to work together to communicate efficiently and effectively. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-06-14 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/10914 10.33448/rsd-v10i7.10914 |
url |
https://rsdjournal.org/index.php/rsd/article/view/10914 |
identifier_str_mv |
10.33448/rsd-v10i7.10914 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/10914/14564 |
dc.rights.driver.fl_str_mv |
https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Research, Society and Development |
publisher.none.fl_str_mv |
Research, Society and Development |
dc.source.none.fl_str_mv |
Research, Society and Development; Vol. 10 No. 7; e8510710914 Research, Society and Development; Vol. 10 Núm. 7; e8510710914 Research, Society and Development; v. 10 n. 7; e8510710914 2525-3409 reponame:Research, Society and Development instname:Universidade Federal de Itajubá (UNIFEI) instacron:UNIFEI |
instname_str |
Universidade Federal de Itajubá (UNIFEI) |
instacron_str |
UNIFEI |
institution |
UNIFEI |
reponame_str |
Research, Society and Development |
collection |
Research, Society and Development |
repository.name.fl_str_mv |
Research, Society and Development - Universidade Federal de Itajubá (UNIFEI) |
repository.mail.fl_str_mv |
rsd.articles@gmail.com |
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1797052666016169984 |