Digital Micro-influencers and Partnerships

Detalhes bibliográficos
Autor(a) principal: Cembranel, Priscila
Data de Publicação: 2023
Outros Autores: Amorim, Bianca Costa, Penz, Daniel, Borba, Claudinara, Nascimento, Josiane
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Ciências Administrativas (Fortaleza. Online)
Texto Completo: https://ojs.unifor.br/rca/article/view/13006
Resumo: The objective of the study is to discuss the processes of contracting the services of digital micro-influencers and partnerships with local companies. The methodology is developed through a qualitative approach, survey research procedure, and questionnaire technique. The results show that acting as a micro-influencer is a secondary activity at the beginning of the career. And that portfolio preparation, frequent feedback, quality publications, and access are essential for hiring these professionals by local companies. Thus, they need to understand and satisfy the customer, generate visibility and engagement, increase sales, and promote the relationship to develop good partnerships with local and regional companies.
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spelling Digital Micro-influencers and PartnershipsMicroinfluenciadores Digitais e Parceriasmarketing digitalmicroinfluenciadoresdigitais influencersparcerias estratégia de marketing digitalmarketing digitaldigital marketingmicro-influencersdigital influencerspartnershipsdigital marketing strategy.digital marketingThe objective of the study is to discuss the processes of contracting the services of digital micro-influencers and partnerships with local companies. The methodology is developed through a qualitative approach, survey research procedure, and questionnaire technique. The results show that acting as a micro-influencer is a secondary activity at the beginning of the career. And that portfolio preparation, frequent feedback, quality publications, and access are essential for hiring these professionals by local companies. Thus, they need to understand and satisfy the customer, generate visibility and engagement, increase sales, and promote the relationship to develop good partnerships with local and regional companies.O objetivo do estudo é discutir os processos de contratação dos serviços de microinfluenciadores digitais e parcerias com empresas locais. A metodologia desenvolve-se por meio de abordagem qualitativa, procedimento de pesquisa de levantamento e técnica de questionário. Os resultados demonstram que a atuação como micro influenciador é uma atividade secundária no início da carreira. E que o preparo de portfólio, feedbacks frequentes, publicações de qualidade e acessos são essenciais para as contratações desses profissionais por empresas locais. Desse modo, estes precisam compreender e satisfazer o cliente, gerar visibilidade e engajamento, aumentar vendas e promover o relacionamento para desenvolver boas parcerias com empresas locais e regionais.Universidade de Fortaleza2023-05-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://ojs.unifor.br/rca/article/view/1300610.5020/2318-0722.2023.29.e13006Journal of Administrative Sciences; Vol. 29 (2023) Revista de Ciencias Administrativas; Vol. 29 (2023)Revista Ciências Administrativas; v. 29 (2023)2318-0722reponame:Revista Ciências Administrativas (Fortaleza. Online)instname:Universidade de Fortaleza (UNIFOR)instacron:UNIFORporhttps://ojs.unifor.br/rca/article/view/13006/7067Copyright (c) 2022 Revista Ciências Administrativashttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessCembranel, PriscilaAmorim, Bianca CostaPenz, DanielBorba, ClaudinaraNascimento, Josiane2024-10-09T17:27:50Zoai:ojs.ojs.unifor.br:article/13006Revistahttps://ojs.unifor.br/rca/PUBhttps://ojs.unifor.br/rca/oai||revcca@unifor.br|| sergioforte@unifor.br2318-07221414-0896opendoar:2024-10-09T17:27:50Revista Ciências Administrativas (Fortaleza. Online) - Universidade de Fortaleza (UNIFOR)false
dc.title.none.fl_str_mv Digital Micro-influencers and Partnerships
Microinfluenciadores Digitais e Parcerias
title Digital Micro-influencers and Partnerships
spellingShingle Digital Micro-influencers and Partnerships
Cembranel, Priscila
marketing digital
microinfluenciadores
digitais influencers
parcerias
estratégia de marketing digital
marketing digital
digital marketing
micro-influencers
digital influencers
partnerships
digital marketing strategy.
digital marketing
title_short Digital Micro-influencers and Partnerships
title_full Digital Micro-influencers and Partnerships
title_fullStr Digital Micro-influencers and Partnerships
title_full_unstemmed Digital Micro-influencers and Partnerships
title_sort Digital Micro-influencers and Partnerships
author Cembranel, Priscila
author_facet Cembranel, Priscila
Amorim, Bianca Costa
Penz, Daniel
Borba, Claudinara
Nascimento, Josiane
author_role author
author2 Amorim, Bianca Costa
Penz, Daniel
Borba, Claudinara
Nascimento, Josiane
author2_role author
author
author
author
dc.contributor.author.fl_str_mv Cembranel, Priscila
Amorim, Bianca Costa
Penz, Daniel
Borba, Claudinara
Nascimento, Josiane
dc.subject.por.fl_str_mv marketing digital
microinfluenciadores
digitais influencers
parcerias
estratégia de marketing digital
marketing digital
digital marketing
micro-influencers
digital influencers
partnerships
digital marketing strategy.
digital marketing
topic marketing digital
microinfluenciadores
digitais influencers
parcerias
estratégia de marketing digital
marketing digital
digital marketing
micro-influencers
digital influencers
partnerships
digital marketing strategy.
digital marketing
description The objective of the study is to discuss the processes of contracting the services of digital micro-influencers and partnerships with local companies. The methodology is developed through a qualitative approach, survey research procedure, and questionnaire technique. The results show that acting as a micro-influencer is a secondary activity at the beginning of the career. And that portfolio preparation, frequent feedback, quality publications, and access are essential for hiring these professionals by local companies. Thus, they need to understand and satisfy the customer, generate visibility and engagement, increase sales, and promote the relationship to develop good partnerships with local and regional companies.
publishDate 2023
dc.date.none.fl_str_mv 2023-05-19
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ojs.unifor.br/rca/article/view/13006
10.5020/2318-0722.2023.29.e13006
url https://ojs.unifor.br/rca/article/view/13006
identifier_str_mv 10.5020/2318-0722.2023.29.e13006
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://ojs.unifor.br/rca/article/view/13006/7067
dc.rights.driver.fl_str_mv Copyright (c) 2022 Revista Ciências Administrativas
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Revista Ciências Administrativas
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade de Fortaleza
publisher.none.fl_str_mv Universidade de Fortaleza
dc.source.none.fl_str_mv Journal of Administrative Sciences; Vol. 29 (2023)
Revista de Ciencias Administrativas; Vol. 29 (2023)
Revista Ciências Administrativas; v. 29 (2023)
2318-0722
reponame:Revista Ciências Administrativas (Fortaleza. Online)
instname:Universidade de Fortaleza (UNIFOR)
instacron:UNIFOR
instname_str Universidade de Fortaleza (UNIFOR)
instacron_str UNIFOR
institution UNIFOR
reponame_str Revista Ciências Administrativas (Fortaleza. Online)
collection Revista Ciências Administrativas (Fortaleza. Online)
repository.name.fl_str_mv Revista Ciências Administrativas (Fortaleza. Online) - Universidade de Fortaleza (UNIFOR)
repository.mail.fl_str_mv ||revcca@unifor.br|| sergioforte@unifor.br
_version_ 1817061206002761728

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