The "D" side of the brazilian consumer market
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Diálogo |
Texto Completo: | https://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/1673 |
Resumo: | The consumption potential of people with low purchasing power is considered by many companies a great opportunity. These companies consider essential to understand the behavior of those consumers, noting especially their most prominent features and consumer habits. To provide products, services and business models compatible with the low-income population, requires a set of capabilities, resources and approaches different from those practiced with consumers of privileged classes. Starting from this premise, this article aimed to deepen the discussion about low-income consumers, more specifically, those framed in the so-called class D. From secondary sources the study addresses the universe of consumption of this important group of people, with regard to demographic issues, financial management, relationship between quality and price and the creative economy. In the final considerations several indications of future research are presented. |
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The "D" side of the brazilian consumer marketO lado “D” do mercado de consumo brasileirolow-income consumers; socioeconomic classes; class DAdministração; Marketingconsumidor de baixa renda; classes socioeconômicas; classe DThe consumption potential of people with low purchasing power is considered by many companies a great opportunity. These companies consider essential to understand the behavior of those consumers, noting especially their most prominent features and consumer habits. To provide products, services and business models compatible with the low-income population, requires a set of capabilities, resources and approaches different from those practiced with consumers of privileged classes. Starting from this premise, this article aimed to deepen the discussion about low-income consumers, more specifically, those framed in the so-called class D. From secondary sources the study addresses the universe of consumption of this important group of people, with regard to demographic issues, financial management, relationship between quality and price and the creative economy. In the final considerations several indications of future research are presented.O potencial de consumo de pessoas com baixo poder de compra é considerado por muitas empresas, uma grande oportunidade. Essas empresas consideram essencial entender o comportamento desses consumidores, observando especialmente as suas características mais proeminentes e os hábitos de consumo. Fornecer produtos, serviços e modelos de negócios compatíveis com a população de baixa renda, requer um conjunto de capacidades, recursos e abordagens diferentes das praticadas com consumidores de classes privilegiadas. Partindo dessa premissa, este artigo objetivou aprofundar a discussão a respeito do consumidor de baixa renda, mais especificamente, os enquadrados na chamada classe D. A partir de fontes secundárias o estudo aborda o universo de consumo desse importante grupo de pessoas, no que diz respeito as questões demográficas, gestão financeira, relação entre qualidade e preço e a economia criativa. Nas considerações finais são apresentadas diversas indicações de pesquisas futuras.Universidade LaSalle - Unilasalle CanoasDamacena, CláudioRaposo, Caio Barbosade Melo, Bruna Silva2014-12-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/167310.18316/1673Diálogo; n. 27 (2014); p. 141-1572238-90241519-3640reponame:Revista Diálogoinstname:Universidade La Salle (UNILASALLE)instacron:UNILASALLEporhttps://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/1673/1220info:eu-repo/semantics/openAccess2017-04-26T13:12:48Zoai:ojs.revistas.unilasalle.edu.br:article/1673Revistahttps://revistas.unilasalle.edu.br/index.php/DialogoONGhttps://revistas.unilasalle.edu.br/index.php/Dialogo/oairevistas@unilasalle.edu.br||dialogo@unilasalle.edu.br2238-90241519-3640opendoar:2017-04-26T13:12:48Revista Diálogo - Universidade La Salle (UNILASALLE)false |
dc.title.none.fl_str_mv |
The "D" side of the brazilian consumer market O lado “D” do mercado de consumo brasileiro |
title |
The "D" side of the brazilian consumer market |
spellingShingle |
The "D" side of the brazilian consumer market Damacena, Cláudio low-income consumers; socioeconomic classes; class D Administração; Marketing consumidor de baixa renda; classes socioeconômicas; classe D |
title_short |
The "D" side of the brazilian consumer market |
title_full |
The "D" side of the brazilian consumer market |
title_fullStr |
The "D" side of the brazilian consumer market |
title_full_unstemmed |
The "D" side of the brazilian consumer market |
title_sort |
The "D" side of the brazilian consumer market |
author |
Damacena, Cláudio |
author_facet |
Damacena, Cláudio Raposo, Caio Barbosa de Melo, Bruna Silva |
author_role |
author |
author2 |
Raposo, Caio Barbosa de Melo, Bruna Silva |
author2_role |
author author |
dc.contributor.none.fl_str_mv |
|
dc.contributor.author.fl_str_mv |
Damacena, Cláudio Raposo, Caio Barbosa de Melo, Bruna Silva |
dc.subject.none.fl_str_mv |
|
dc.subject.por.fl_str_mv |
low-income consumers; socioeconomic classes; class D Administração; Marketing consumidor de baixa renda; classes socioeconômicas; classe D |
topic |
low-income consumers; socioeconomic classes; class D Administração; Marketing consumidor de baixa renda; classes socioeconômicas; classe D |
description |
The consumption potential of people with low purchasing power is considered by many companies a great opportunity. These companies consider essential to understand the behavior of those consumers, noting especially their most prominent features and consumer habits. To provide products, services and business models compatible with the low-income population, requires a set of capabilities, resources and approaches different from those practiced with consumers of privileged classes. Starting from this premise, this article aimed to deepen the discussion about low-income consumers, more specifically, those framed in the so-called class D. From secondary sources the study addresses the universe of consumption of this important group of people, with regard to demographic issues, financial management, relationship between quality and price and the creative economy. In the final considerations several indications of future research are presented. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-12-17 |
dc.type.none.fl_str_mv |
|
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/1673 10.18316/1673 |
url |
https://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/1673 |
identifier_str_mv |
10.18316/1673 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/1673/1220 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade LaSalle - Unilasalle Canoas |
publisher.none.fl_str_mv |
Universidade LaSalle - Unilasalle Canoas |
dc.source.none.fl_str_mv |
Diálogo; n. 27 (2014); p. 141-157 2238-9024 1519-3640 reponame:Revista Diálogo instname:Universidade La Salle (UNILASALLE) instacron:UNILASALLE |
instname_str |
Universidade La Salle (UNILASALLE) |
instacron_str |
UNILASALLE |
institution |
UNILASALLE |
reponame_str |
Revista Diálogo |
collection |
Revista Diálogo |
repository.name.fl_str_mv |
Revista Diálogo - Universidade La Salle (UNILASALLE) |
repository.mail.fl_str_mv |
revistas@unilasalle.edu.br||dialogo@unilasalle.edu.br |
_version_ |
1788165932784287744 |