PERFIL E MOTIVADORES DE COMPRA ONLINE: QUEM SÃO OS CONSUMIDORES DO E-COMMERCE?
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Latin American Journal of Business Management |
Texto Completo: | https://www.lajbm.com.br/index.php/journal/article/view/725 |
Resumo: | Consumer behavior has been undergoing changes over the years, even more with the expansion of the internet and the increase of online consumption. Therefore, this study sought to analyze the profile of online consumers and the factors that influence the decision making for the purchase on e-commerce. A quantitative-descriptive research was carried out and applied through a survey, which obtained 278 respondents. The results show a young public, mostly women from 18 to 25 years old. The research revealed an active public on e-commerce, with the main purchase motivators being the price factor and the ease of purchase provided. Furthermore, as to the matter of means of payment and average spending on online purchases, more than half of the respondents claim to do their shopping by credit card and spend less than R$500.00, which happens on once a month purchases of clothing, accessories and footwear. Moreover, this article offers theoretical and practical contributions, since it allows the understanding of the main factors that influence the choice for online purchase, as well as allows entrepreneurs to align efficient marketing strategies and make assertive decisions to meet the expectations and needs of consumers. |
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Latin American Journal of Business Management |
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PERFIL E MOTIVADORES DE COMPRA ONLINE: QUEM SÃO OS CONSUMIDORES DO E-COMMERCE?Consumer behavior has been undergoing changes over the years, even more with the expansion of the internet and the increase of online consumption. Therefore, this study sought to analyze the profile of online consumers and the factors that influence the decision making for the purchase on e-commerce. A quantitative-descriptive research was carried out and applied through a survey, which obtained 278 respondents. The results show a young public, mostly women from 18 to 25 years old. The research revealed an active public on e-commerce, with the main purchase motivators being the price factor and the ease of purchase provided. Furthermore, as to the matter of means of payment and average spending on online purchases, more than half of the respondents claim to do their shopping by credit card and spend less than R$500.00, which happens on once a month purchases of clothing, accessories and footwear. Moreover, this article offers theoretical and practical contributions, since it allows the understanding of the main factors that influence the choice for online purchase, as well as allows entrepreneurs to align efficient marketing strategies and make assertive decisions to meet the expectations and needs of consumers.O comportamento do consumidor vem sofrendo mudanças ao longo dos anos, ainda mais com a expansão da internet e aumento do consumo online. Neste sentido, o presente estudo buscou analisar o perfil dos consumidores online e os fatores que influenciam na tomada de decisão pela compra no e-commerce. Realizou-se uma pesquisa quantitativa-descritiva, aplicada através de survey, a qual obteve 278 respondentes. Os resultados alcançados apontam um público jovem, em sua maioria mulheres de 18 a 25 anos. A pesquisa revelou um público ativo no e-commerce, sendo os principais motivadores de compra, o fator preço e a facilidade de compra proporcionada. Além disso, quanto à questão de meio de pagamento e gasto médio nas compras online, mais da metade dos respondentes afirmam realizar suas compras através do cartão de crédito e gastar menos de R$500,00, isso em uma frequência de compras de uma vez ao mês, para a compra de roupas, acessórios e calçados. Ademais, este artigo oferece contribuições teóricas e práticas, uma vez que permite o entendimento sobre os principais fatores que influenciam na escolha pela compra online, bem como permite aos empreendedores alinhar estratégias eficientes de marketing e tomar decisões assertivas para atender as expectativas e necessidades dos consumidores.edUNITAU2023-07-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por paresapplication/pdfhttps://www.lajbm.com.br/index.php/journal/article/view/725Latin American Journal of Business Management; Vol. 14 No. 1 (2023)Latin American Journal of Business Management; Vol. 14 Núm. 1 (2023)Latin American Journal of Business Management; v. 14 n. 1 (2023)2178-4833reponame:Latin American Journal of Business Managementinstname:Universidade de Taubaté (UNITAU)instacron:UNITAUporhttps://www.lajbm.com.br/index.php/journal/article/view/725/356Copyright (c) 2023 Latin American Journal of Business Managementinfo:eu-repo/semantics/openAccessPaulus Link, CamilaRauch Larentis, Vanessa2023-07-22T15:22:36Zoai:ojs2.lajbm.com.br:article/725Revistahttps://www.lajbm.com.br/index.php/journal/indexPUBhttp://www.lajbm.net/index.php/journal/oaimarcela.moraes@unitau.com.br||editor@lajbm.net2178-48332178-4833opendoar:2023-07-22T15:22:36Latin American Journal of Business Management - Universidade de Taubaté (UNITAU)false |
dc.title.none.fl_str_mv |
PERFIL E MOTIVADORES DE COMPRA ONLINE: QUEM SÃO OS CONSUMIDORES DO E-COMMERCE? |
title |
PERFIL E MOTIVADORES DE COMPRA ONLINE: QUEM SÃO OS CONSUMIDORES DO E-COMMERCE? |
spellingShingle |
PERFIL E MOTIVADORES DE COMPRA ONLINE: QUEM SÃO OS CONSUMIDORES DO E-COMMERCE? Paulus Link, Camila |
title_short |
PERFIL E MOTIVADORES DE COMPRA ONLINE: QUEM SÃO OS CONSUMIDORES DO E-COMMERCE? |
title_full |
PERFIL E MOTIVADORES DE COMPRA ONLINE: QUEM SÃO OS CONSUMIDORES DO E-COMMERCE? |
title_fullStr |
PERFIL E MOTIVADORES DE COMPRA ONLINE: QUEM SÃO OS CONSUMIDORES DO E-COMMERCE? |
title_full_unstemmed |
PERFIL E MOTIVADORES DE COMPRA ONLINE: QUEM SÃO OS CONSUMIDORES DO E-COMMERCE? |
title_sort |
PERFIL E MOTIVADORES DE COMPRA ONLINE: QUEM SÃO OS CONSUMIDORES DO E-COMMERCE? |
author |
Paulus Link, Camila |
author_facet |
Paulus Link, Camila Rauch Larentis, Vanessa |
author_role |
author |
author2 |
Rauch Larentis, Vanessa |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Paulus Link, Camila Rauch Larentis, Vanessa |
description |
Consumer behavior has been undergoing changes over the years, even more with the expansion of the internet and the increase of online consumption. Therefore, this study sought to analyze the profile of online consumers and the factors that influence the decision making for the purchase on e-commerce. A quantitative-descriptive research was carried out and applied through a survey, which obtained 278 respondents. The results show a young public, mostly women from 18 to 25 years old. The research revealed an active public on e-commerce, with the main purchase motivators being the price factor and the ease of purchase provided. Furthermore, as to the matter of means of payment and average spending on online purchases, more than half of the respondents claim to do their shopping by credit card and spend less than R$500.00, which happens on once a month purchases of clothing, accessories and footwear. Moreover, this article offers theoretical and practical contributions, since it allows the understanding of the main factors that influence the choice for online purchase, as well as allows entrepreneurs to align efficient marketing strategies and make assertive decisions to meet the expectations and needs of consumers. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-07-11 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.lajbm.com.br/index.php/journal/article/view/725 |
url |
https://www.lajbm.com.br/index.php/journal/article/view/725 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.lajbm.com.br/index.php/journal/article/view/725/356 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2023 Latin American Journal of Business Management info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2023 Latin American Journal of Business Management |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
edUNITAU |
publisher.none.fl_str_mv |
edUNITAU |
dc.source.none.fl_str_mv |
Latin American Journal of Business Management; Vol. 14 No. 1 (2023) Latin American Journal of Business Management; Vol. 14 Núm. 1 (2023) Latin American Journal of Business Management; v. 14 n. 1 (2023) 2178-4833 reponame:Latin American Journal of Business Management instname:Universidade de Taubaté (UNITAU) instacron:UNITAU |
instname_str |
Universidade de Taubaté (UNITAU) |
instacron_str |
UNITAU |
institution |
UNITAU |
reponame_str |
Latin American Journal of Business Management |
collection |
Latin American Journal of Business Management |
repository.name.fl_str_mv |
Latin American Journal of Business Management - Universidade de Taubaté (UNITAU) |
repository.mail.fl_str_mv |
marcela.moraes@unitau.com.br||editor@lajbm.net |
_version_ |
1809281664672595968 |