INNOVATION AS A COMPETITIVE TOOL IN THE ECONOMIC DEVELOPMENT OF RURAL ACTIVITIES
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Latin American Journal of Business Management |
Texto Completo: | https://www.lajbm.com.br/index.php/journal/article/view/615 |
Resumo: | The main purpose of the study was to analyze the relationship between innovation efforts and market and cost performance in rural establishments in the Itapiranga-SC region. For that, a research with a quantitative approach was developed with 123 rural producers, using surveying as a strategy for data collection. The results indicate that innovation variables, such as the improvement of production quality and the increase in production capacity, account for 32% of economic performance in relation to revenue. And the variables related to the reduction of production costs, reduction of labor costs and reduction of the consumption of raw materials represent 23% in the evaluation of the cost reduction. The milk activity was the one that presented the most innovations. The variables related to "Structure" and "Management" are significant in relation to revenue and production costs. In general, the study highlights the relevance of innovations as a competitive factor for the productivity and economic performance of rural properties. |
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Latin American Journal of Business Management |
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INNOVATION AS A COMPETITIVE TOOL IN THE ECONOMIC DEVELOPMENT OF RURAL ACTIVITIESINOVAÇÃO COMO FERRAMENTA COMPETITIVA NO DESENVOLVIMENTO ECONÔMICO DAS ATIVIDADES RURAISInovação. Agronegócio. Desempenho econômicoInnovation. Agribusiness. Economic performanceThe main purpose of the study was to analyze the relationship between innovation efforts and market and cost performance in rural establishments in the Itapiranga-SC region. For that, a research with a quantitative approach was developed with 123 rural producers, using surveying as a strategy for data collection. The results indicate that innovation variables, such as the improvement of production quality and the increase in production capacity, account for 32% of economic performance in relation to revenue. And the variables related to the reduction of production costs, reduction of labor costs and reduction of the consumption of raw materials represent 23% in the evaluation of the cost reduction. The milk activity was the one that presented the most innovations. The variables related to "Structure" and "Management" are significant in relation to revenue and production costs. In general, the study highlights the relevance of innovations as a competitive factor for the productivity and economic performance of rural properties.O estudo teve como principal propósito analisar o relacionamento entre os esforços em inovação e o desempenho de mercado e de custos em estabelecimentos rurais na região de Itapiranga- SC. Para tanto, desenvolveu-se uma pesquisa com abordagem quantitativa com 123 produtores rurais, utilizando a pesquisa de levantamento como estratégia de coleta de dados. Os resultados indicam que as variáveis de inovação, como a melhoria da qualidade da produção e aumento da capacidade produtiva, explicam 32% do desempenho econômico em relação a receita. E as variáveis relacionadas à redução dos custos da produção, redução dos custos de trabalho e redução do consumo de matérias-primas representam 23% na avaliação da redução do custo. A atividade leiteira foi a que mais apresentou inovações. As variáveis relacionadas a "Estrutura" e a "Gestão" demonstram-se significativas em relação a receita e os custos de produção. De forma geral, o estudo evidencia a relevância das inovações como fator competitivo para a produtividade e o desempenho econômico das propriedades rurais.edUNITAU2020-12-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por paresapplication/pdfhttps://www.lajbm.com.br/index.php/journal/article/view/615Latin American Journal of Business Management; Vol. 11 No. 2 (2020)Latin American Journal of Business Management; Vol. 11 Núm. 2 (2020)Latin American Journal of Business Management; v. 11 n. 2 (2020)2178-4833reponame:Latin American Journal of Business Managementinstname:Universidade de Taubaté (UNITAU)instacron:UNITAUporhttps://www.lajbm.com.br/index.php/journal/article/view/615/296Copyright (c) 2020 Latin American Journal of Business Managementinfo:eu-repo/semantics/openAccessKruger, Silvana DalmuttLink, Camila PaulusPoli, Odilon LuizJacoski, Claudio Alcides2020-12-18T05:44:56Zoai:ojs2.lajbm.com.br:article/615Revistahttps://www.lajbm.com.br/index.php/journal/indexPUBhttp://www.lajbm.net/index.php/journal/oaimarcela.moraes@unitau.com.br||editor@lajbm.net2178-48332178-4833opendoar:2020-12-18T05:44:56Latin American Journal of Business Management - Universidade de Taubaté (UNITAU)false |
dc.title.none.fl_str_mv |
INNOVATION AS A COMPETITIVE TOOL IN THE ECONOMIC DEVELOPMENT OF RURAL ACTIVITIES INOVAÇÃO COMO FERRAMENTA COMPETITIVA NO DESENVOLVIMENTO ECONÔMICO DAS ATIVIDADES RURAIS |
title |
INNOVATION AS A COMPETITIVE TOOL IN THE ECONOMIC DEVELOPMENT OF RURAL ACTIVITIES |
spellingShingle |
INNOVATION AS A COMPETITIVE TOOL IN THE ECONOMIC DEVELOPMENT OF RURAL ACTIVITIES Kruger, Silvana Dalmutt Inovação. Agronegócio. Desempenho econômico Innovation. Agribusiness. Economic performance |
title_short |
INNOVATION AS A COMPETITIVE TOOL IN THE ECONOMIC DEVELOPMENT OF RURAL ACTIVITIES |
title_full |
INNOVATION AS A COMPETITIVE TOOL IN THE ECONOMIC DEVELOPMENT OF RURAL ACTIVITIES |
title_fullStr |
INNOVATION AS A COMPETITIVE TOOL IN THE ECONOMIC DEVELOPMENT OF RURAL ACTIVITIES |
title_full_unstemmed |
INNOVATION AS A COMPETITIVE TOOL IN THE ECONOMIC DEVELOPMENT OF RURAL ACTIVITIES |
title_sort |
INNOVATION AS A COMPETITIVE TOOL IN THE ECONOMIC DEVELOPMENT OF RURAL ACTIVITIES |
author |
Kruger, Silvana Dalmutt |
author_facet |
Kruger, Silvana Dalmutt Link, Camila Paulus Poli, Odilon Luiz Jacoski, Claudio Alcides |
author_role |
author |
author2 |
Link, Camila Paulus Poli, Odilon Luiz Jacoski, Claudio Alcides |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Kruger, Silvana Dalmutt Link, Camila Paulus Poli, Odilon Luiz Jacoski, Claudio Alcides |
dc.subject.por.fl_str_mv |
Inovação. Agronegócio. Desempenho econômico Innovation. Agribusiness. Economic performance |
topic |
Inovação. Agronegócio. Desempenho econômico Innovation. Agribusiness. Economic performance |
description |
The main purpose of the study was to analyze the relationship between innovation efforts and market and cost performance in rural establishments in the Itapiranga-SC region. For that, a research with a quantitative approach was developed with 123 rural producers, using surveying as a strategy for data collection. The results indicate that innovation variables, such as the improvement of production quality and the increase in production capacity, account for 32% of economic performance in relation to revenue. And the variables related to the reduction of production costs, reduction of labor costs and reduction of the consumption of raw materials represent 23% in the evaluation of the cost reduction. The milk activity was the one that presented the most innovations. The variables related to "Structure" and "Management" are significant in relation to revenue and production costs. In general, the study highlights the relevance of innovations as a competitive factor for the productivity and economic performance of rural properties. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-12-18 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.lajbm.com.br/index.php/journal/article/view/615 |
url |
https://www.lajbm.com.br/index.php/journal/article/view/615 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.lajbm.com.br/index.php/journal/article/view/615/296 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 Latin American Journal of Business Management info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 Latin American Journal of Business Management |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
edUNITAU |
publisher.none.fl_str_mv |
edUNITAU |
dc.source.none.fl_str_mv |
Latin American Journal of Business Management; Vol. 11 No. 2 (2020) Latin American Journal of Business Management; Vol. 11 Núm. 2 (2020) Latin American Journal of Business Management; v. 11 n. 2 (2020) 2178-4833 reponame:Latin American Journal of Business Management instname:Universidade de Taubaté (UNITAU) instacron:UNITAU |
instname_str |
Universidade de Taubaté (UNITAU) |
instacron_str |
UNITAU |
institution |
UNITAU |
reponame_str |
Latin American Journal of Business Management |
collection |
Latin American Journal of Business Management |
repository.name.fl_str_mv |
Latin American Journal of Business Management - Universidade de Taubaté (UNITAU) |
repository.mail.fl_str_mv |
marcela.moraes@unitau.com.br||editor@lajbm.net |
_version_ |
1809281664303497216 |