Avaliação das barreiras à inovação em sistemas de embalagens que visam a redução do desperdício/perda de carne bovina in natura

• Autor(a) principal: Moraes, Camila Colombo de [UNESP]
• Data de Publicação: 2015
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://hdl.handle.net/11449/136664; http://www.athena.biblioteca.unesp.br/exlibris/bd/cathedra/14-03-2016/000860162.pdf
• topic: Embalagens; Inovações tecnologicas; Carne bovina; Alimentos; Desperdicio (Economia); Packaging

The main issues that dominate the packaging technology area are related to the use of materials and recycling possibilities, however, their potential for waste reduction / food losses is still little explored. In this context, this research aimd to identify and analyze the main barriers to innovations in packaging systems that help to reduce waste and / or loss of fresh beef. The research method used was the experts interview working in research and industry, and they were selected for working directly with packaging, and where possible, with beef. The main barriers identified in this study were: high cost of implementation, lack of knowledge, sharing of information in the chain and with consumers, cold chain integration, strong culture of Brazilian consumers and low availability of qualified suppliers. It was identified that the Brazilian consumer is not demanding regarding the packaging of beef products, and the buying decision is still made based on the comparison of appearance of meat and price. Thus, packaging suppliers and the food industry only search for technologies in packaging based on cost, omitting the innovations. This research helps to identify some barriers to the adoption of innovations in beef products packaging, and propose suggestions to mitigate them. Thus, this study should help both researchers and companies involved in the production chain of beef to understand and overcome the barriers highlighted using packaging as a strategic link in the waste reduction. The research limitations highlight the opportunity and need for further research, in addition to covering a larger number of expert and also consumers