Análise de falhas do planejamento da inovação: um estudo de caso em uma empresa multinacional de bens de consumo

• Autor(a) principal: Jorge, Larissa Martins [UNESP]
• Data de Publicação: 2017
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://hdl.handle.net/11449/156716; http://www.athena.biblioteca.unesp.br/exlibris/bd/capelo/2018-08-09/000901774.pdf
• topic: Desenvolvimento organizacional; Planejamento estratégico; Criatividade nos negocios; Concorrência; Strategic planning

Expanding the Market action is the goal of many companies that seek to constantly innovate, and consequently, experience intense competitiveness to ensure its success. In this way, it becomes increasingly necessary to invest in efficient innovation strategies, through adequate and well structured planning. To do this, the innovation sector must always be prepared to coordinate teams involved in innovative projects, to fulfill tasks in their respective deadlines, to guarantee the launch of the new product at the proposed date, and at the same time to deal with problems in innovation planning. In order to identify bottlenecks and gaps in the innovation planning of a multinational company of consumer goods, considering its food sector as a reference, and thus propose possible improvements in the innovation process, a case study was carried out, applying a qualitative research. This research was based on a questionnaire with opened and closed questions, as well as a semi-structured script for interviews with those involved, in order to obtain factors that may cause failures in innovation projects