Olhar comunicacional sobre o empreendorismo feminino

• Autor(a) principal: Carvalho, Taynara Ferrarezi de [UNESP]
• Data de Publicação: 2018
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://hdl.handle.net/11449/203259; http://www.athena.biblioteca.unesp.br/exlibris/bd/capelo/2019-01-28/000911412.pdf
• topic: Empreendedorismo; Mulheres; Comunicação; Communication

Although there are surveys that portray the numbers related to female microentrepreneurship, they are often purely statistical. Even with the understanding that social, historical and cultural factors may represent barriers to women entrepreneurs, the numbers tend to create a homogeneous reality and do not deepen the study of the causes and consequences of the difficulties faced in everyday life of these entrepreneurs. Having this in mind, conducting an exploratory research that sought to weave some reflections on entrepreneurship as a fundamental student for the economy and also for local and social development; bringing to work their problems of exclusion and inequality. From this, they have looked for them as a dialogical perspective, in the light of pedagogy for promotion, they can contribute so that entrepreneurial women, socially vulnerable, can overcome an invisibility and also contribute to a transformation of more realities to their surroundings. The results are not, in any way, the ready answers to the questions that make up the work, but rather the reflexes of response to the fields of study of entrepreneurship, gender and communication.