CONSUMERS’ PERCEPTION OF SUSTAINABLE PACKAGING IN THE FOOD INDUSTRY: AN ONLINE EXPERIMENT
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Direitos Culturais |
Texto Completo: | https://san.uri.br/revistas/index.php/direitosculturais/article/view/728 |
Resumo: | Consumers evaluate products and make purchasing decisions based on packaging and its sustainable aspects. This research investigated how different packages and their quality, eco-friendliness, expensiveness, and convenience affected consumers’ intentions to purchase. Our sample comprised 299 French consumers of muesli cereals. We conducted an online choice experiment to analyze and measure consumers’ perception of sustainable packaging, comparing three distinct experimental groups. Findings revealed that quality and environmental friendliness impact purchase intentions. Price sensitivity and environmental behavior showed to have moderation effects in the proposed research model. The reusable container is perceived as more expensive and less convenient when compared to other packaging types. We contribute to the existing literature in the food industry by providing additional insights into consumers’ recognition processes in identifying sustainable packaging. |
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CONSUMERS’ PERCEPTION OF SUSTAINABLE PACKAGING IN THE FOOD INDUSTRY: AN ONLINE EXPERIMENTConsumers evaluate products and make purchasing decisions based on packaging and its sustainable aspects. This research investigated how different packages and their quality, eco-friendliness, expensiveness, and convenience affected consumers’ intentions to purchase. Our sample comprised 299 French consumers of muesli cereals. We conducted an online choice experiment to analyze and measure consumers’ perception of sustainable packaging, comparing three distinct experimental groups. Findings revealed that quality and environmental friendliness impact purchase intentions. Price sensitivity and environmental behavior showed to have moderation effects in the proposed research model. The reusable container is perceived as more expensive and less convenient when compared to other packaging types. We contribute to the existing literature in the food industry by providing additional insights into consumers’ recognition processes in identifying sustainable packaging.Universidade Regional Integrada do Alto Uruguai e das Missões2022-05-03info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado pelos paresapplication/pdfhttps://san.uri.br/revistas/index.php/direitosculturais/article/view/72810.20912/rdc.v17i41.728Revista Direitos Culturais; v. 17 n. 41 (2022); 251-265 2177-14991980-7805reponame:Revista Direitos Culturaisinstname:Universidade Regional Integrada do Alto Uruguai e das Missões (URI)instacron:URIporhttps://san.uri.br/revistas/index.php/direitosculturais/article/view/728/371Copyright (c) 2022 Elsa Anquez, Katharina Raab, Felipe Schneider Cechella, Ralf Wagnerhttps://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessAnquez, Elsa Raab, Katharina Cechella, Felipe Schneider Wagner, Ralf 2022-05-03T14:21:43Zoai:ojs2.san.uri.br:article/728Revistahttps://san.uri.br/revistas/index.php/direitosculturais/PUBhttps://san.uri.br/revistas/index.php/direitosculturais/oaifabiocesarjunges@san.uri.br || thamicovatti@san.uri.br2177-14991980-7805opendoar:2022-05-03T14:21:43Revista Direitos Culturais - Universidade Regional Integrada do Alto Uruguai e das Missões (URI)false |
dc.title.none.fl_str_mv |
CONSUMERS’ PERCEPTION OF SUSTAINABLE PACKAGING IN THE FOOD INDUSTRY: AN ONLINE EXPERIMENT |
title |
CONSUMERS’ PERCEPTION OF SUSTAINABLE PACKAGING IN THE FOOD INDUSTRY: AN ONLINE EXPERIMENT |
spellingShingle |
CONSUMERS’ PERCEPTION OF SUSTAINABLE PACKAGING IN THE FOOD INDUSTRY: AN ONLINE EXPERIMENT Anquez, Elsa |
title_short |
CONSUMERS’ PERCEPTION OF SUSTAINABLE PACKAGING IN THE FOOD INDUSTRY: AN ONLINE EXPERIMENT |
title_full |
CONSUMERS’ PERCEPTION OF SUSTAINABLE PACKAGING IN THE FOOD INDUSTRY: AN ONLINE EXPERIMENT |
title_fullStr |
CONSUMERS’ PERCEPTION OF SUSTAINABLE PACKAGING IN THE FOOD INDUSTRY: AN ONLINE EXPERIMENT |
title_full_unstemmed |
CONSUMERS’ PERCEPTION OF SUSTAINABLE PACKAGING IN THE FOOD INDUSTRY: AN ONLINE EXPERIMENT |
title_sort |
CONSUMERS’ PERCEPTION OF SUSTAINABLE PACKAGING IN THE FOOD INDUSTRY: AN ONLINE EXPERIMENT |
author |
Anquez, Elsa |
author_facet |
Anquez, Elsa Raab, Katharina Cechella, Felipe Schneider Wagner, Ralf |
author_role |
author |
author2 |
Raab, Katharina Cechella, Felipe Schneider Wagner, Ralf |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Anquez, Elsa Raab, Katharina Cechella, Felipe Schneider Wagner, Ralf |
description |
Consumers evaluate products and make purchasing decisions based on packaging and its sustainable aspects. This research investigated how different packages and their quality, eco-friendliness, expensiveness, and convenience affected consumers’ intentions to purchase. Our sample comprised 299 French consumers of muesli cereals. We conducted an online choice experiment to analyze and measure consumers’ perception of sustainable packaging, comparing three distinct experimental groups. Findings revealed that quality and environmental friendliness impact purchase intentions. Price sensitivity and environmental behavior showed to have moderation effects in the proposed research model. The reusable container is perceived as more expensive and less convenient when compared to other packaging types. We contribute to the existing literature in the food industry by providing additional insights into consumers’ recognition processes in identifying sustainable packaging. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-05-03 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado pelos pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://san.uri.br/revistas/index.php/direitosculturais/article/view/728 10.20912/rdc.v17i41.728 |
url |
https://san.uri.br/revistas/index.php/direitosculturais/article/view/728 |
identifier_str_mv |
10.20912/rdc.v17i41.728 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://san.uri.br/revistas/index.php/direitosculturais/article/view/728/371 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 Elsa Anquez, Katharina Raab, Felipe Schneider Cechella, Ralf Wagner https://creativecommons.org/licenses/by-nc-nd/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 Elsa Anquez, Katharina Raab, Felipe Schneider Cechella, Ralf Wagner https://creativecommons.org/licenses/by-nc-nd/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Regional Integrada do Alto Uruguai e das Missões |
publisher.none.fl_str_mv |
Universidade Regional Integrada do Alto Uruguai e das Missões |
dc.source.none.fl_str_mv |
Revista Direitos Culturais; v. 17 n. 41 (2022); 251-265 2177-1499 1980-7805 reponame:Revista Direitos Culturais instname:Universidade Regional Integrada do Alto Uruguai e das Missões (URI) instacron:URI |
instname_str |
Universidade Regional Integrada do Alto Uruguai e das Missões (URI) |
instacron_str |
URI |
institution |
URI |
reponame_str |
Revista Direitos Culturais |
collection |
Revista Direitos Culturais |
repository.name.fl_str_mv |
Revista Direitos Culturais - Universidade Regional Integrada do Alto Uruguai e das Missões (URI) |
repository.mail.fl_str_mv |
fabiocesarjunges@san.uri.br || thamicovatti@san.uri.br |
_version_ |
1754643401649684480 |