Processo de busca de consumidoras de moda-vestuário plus size : do corpo à roupa que veste o corpo
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da UFRPE |
Texto Completo: | http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/7534 |
Resumo: | This dissertation aims to analyze the search within the decision-making process of the consumer (TDC) next to the female audience consumer sets-plus size clothing in department stores and/or specialized in the metropolitan region of Recife. The public identified as plus size women are users of clothes from size GG or 44, which not necessarily are fat or overweight women. For the investigation of the proposed study, a quantitative and qualitative research, theoretical support Consumption indicators sets-clothing (Physical Fitness, Beauty, personal style, Body Exposure, Trial of image and fashion), proposed by Rock (1999), as well as the needs of Maslow (1954), the Fundamental Reasons for the Wear of Flugelhorn (1966) and Consumer Behavior studies of Blackwell et al. (2005) and Solomon (2011). Integrated the theoretical foundation and benchmark the following themes: consumer society; Body, beauty and body patterns; The body in contemporary times; Clothes, clothing, fashion and media; Market and consumption of fashion and clothing; The plus size fashion and consumer behavior. The methodology used for data collection in the field was based on a screenplay by interview and observation. We interviewed 35 women consumers sets-plus size clothing in October 2015. For data analysis, was used the description of the body profile of the respondents; the analysis of the shopping habits of clothes; the analysis of consumption indicators sets-clothing; fashion and trend; measurement and measurement of attitudes and the socio-economic profile. Based on the results, it was possible to observe that the term plus size, very pervasive in the last ten years, does not have its meaning known for 1/3 of the respondents and that despite the same like to buy clothes frequently, they do not feel represented in the market of the Recife metropolitan region. The data made it possible to identify the characteristics of behavior of these consumers of plus size fashion and its relationship with the clothing, fashion and the market. In addition to presenting important data about these for later studies. |
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ROCHA, Maria Alice VasconcelosMARTINS, Marcelo MachadoSARAIVA, Joseana MariaVILELA, Ilca Suzana LopesCOSTA, Flavia Zimmerle da Nóbregahttp://lattes.cnpq.br/7301023800311911SANTOS, Sabrina Pereira dos2018-09-10T14:46:21Z2016-02-11SANTOS, Sabrina Pereira dos. Processo de busca de consumidoras de moda-vestuário plus size : do corpo à roupa que veste o corpo. 2016. 121 f. Dissertação (Programa de Pós-Graduação em Consumo, Cotidiano e Desenvolvimento Social) - Universidade Federal Rural de Pernambuco, Recife.http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/7534This dissertation aims to analyze the search within the decision-making process of the consumer (TDC) next to the female audience consumer sets-plus size clothing in department stores and/or specialized in the metropolitan region of Recife. The public identified as plus size women are users of clothes from size GG or 44, which not necessarily are fat or overweight women. For the investigation of the proposed study, a quantitative and qualitative research, theoretical support Consumption indicators sets-clothing (Physical Fitness, Beauty, personal style, Body Exposure, Trial of image and fashion), proposed by Rock (1999), as well as the needs of Maslow (1954), the Fundamental Reasons for the Wear of Flugelhorn (1966) and Consumer Behavior studies of Blackwell et al. (2005) and Solomon (2011). Integrated the theoretical foundation and benchmark the following themes: consumer society; Body, beauty and body patterns; The body in contemporary times; Clothes, clothing, fashion and media; Market and consumption of fashion and clothing; The plus size fashion and consumer behavior. The methodology used for data collection in the field was based on a screenplay by interview and observation. We interviewed 35 women consumers sets-plus size clothing in October 2015. For data analysis, was used the description of the body profile of the respondents; the analysis of the shopping habits of clothes; the analysis of consumption indicators sets-clothing; fashion and trend; measurement and measurement of attitudes and the socio-economic profile. Based on the results, it was possible to observe that the term plus size, very pervasive in the last ten years, does not have its meaning known for 1/3 of the respondents and that despite the same like to buy clothes frequently, they do not feel represented in the market of the Recife metropolitan region. The data made it possible to identify the characteristics of behavior of these consumers of plus size fashion and its relationship with the clothing, fashion and the market. In addition to presenting important data about these for later studies.A presente dissertação tem como objetivo analisar a etapa de busca dentro do processo de Tomada de Decisão do Consumidor (TDC) junto ao público feminino consumidor de moda-vestuário plus size em lojas de departamento e/ou especializadas da Região Metropolitana do Recife. O público identificado como plus size são mulheres usuárias de roupas a partir do tamanho GG ou 44, que não necessariamente são mulheres gordas ou com sobrepeso. Para a investigação do estudo proposto, foi realizada uma pesquisa quantitativa e qualitativa, que teve como suporte teórico os Indicadores de Consumo de Moda-Vestuário (Adequação Física, Beleza, Estilo Pessoal, Exposição Corporal, Julgamento de Imagem e Moda), propostos por Rocha (1999), bem como as Necessidades de Maslow (1954), os Motivos Fundamentais para o Vestir de Flugel (1966) e os estudos de Comportamento do Consumidor de Blackwell et al. (2005) e Solomon (2011). Integraram a fundamentação teórica e referencial as seguintes temáticas: Sociedade de consumo; Corpo, beleza e padrões corporais; O corpo na contemporaneidade; Roupa, vestuário, moda e mídia; Mercado e consumo de moda-vestuário; A moda plus size e o Comportamento do consumidor. A metodologia utilizada para coleta de dados no campo baseou-se em roteiro de entrevista e observação. Foram entrevistadas 35 mulheres consumidoras de moda-vestuário plus size no mês de outubro de 2015.Para análise dos dados, foi utilizada a descrição do perfil corporal das respondentes; a análise dos hábitos de compras de roupas; a análise dos indicadores de consumo de moda-vestuário; moda e tendência; mensuração e medição das atitudes e o perfil sócio-econômico. Com base nos resultados, foi possível observar que a expressão plus size, muito difundida nos últimos dez anos, não tem seu significado conhecido por 1/3 das entrevistadas e que apesar das mesmas gostarem de comprar roupas com frequência, elas não se sentem representadas no mercado da Região Metropolitana do Recife. Os dados apresentados possibilitaram identificar as características de comportamento destas consumidoras de moda plus size e sua relação com a roupa, a moda e o mercado. Além de apresentar dados importantes sobre estas para estudos posteriores.Submitted by Mario BC (mario@bc.ufrpe.br) on 2018-09-10T14:46:21Z No. of bitstreams: 1 Sabrina Pereira dos Santos.pdf: 2253665 bytes, checksum: 1203de9acee95fc21d0e6b084b442714 (MD5)Made available in DSpace on 2018-09-10T14:46:21Z (GMT). No. of bitstreams: 1 Sabrina Pereira dos Santos.pdf: 2253665 bytes, checksum: 1203de9acee95fc21d0e6b084b442714 (MD5) Previous issue date: 2016-02-11application/pdfporUniversidade Federal Rural de PernambucoPrograma de Pós-Graduação em Consumo, Cotidiano e Desenvolvimento SocialUFRPEBrasilDepartamento de Ciências DomésticasConsumidorModaVestuário plus sizeCIENCIAS SOCIAIS APLICADAS::ECONOMIA DOMESTICAProcesso de busca de consumidoras de moda-vestuário plus size : do corpo à roupa que veste o corpoinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis1387234511162421993600600600-3954034020015112221709178036956029230info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da UFRPEinstname:Universidade Federal Rural de Pernambuco (UFRPE)instacron:UFRPEORIGINALSabrina Pereira dos Santos.pdfSabrina Pereira dos Santos.pdfapplication/pdf2253665http://www.tede2.ufrpe.br:8080/tede2/bitstream/tede2/7534/2/Sabrina+Pereira+dos+Santos.pdf1203de9acee95fc21d0e6b084b442714MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://www.tede2.ufrpe.br:8080/tede2/bitstream/tede2/7534/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51tede2/75342018-09-10 11:46:21.561oai:tede2: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Biblioteca Digital de Teses e Dissertaçõeshttp://www.tede2.ufrpe.br:8080/tede/PUBhttp://www.tede2.ufrpe.br:8080/oai/requestbdtd@ufrpe.br ||bdtd@ufrpe.bropendoar:2024-05-28T12:35:48.734873Biblioteca Digital de Teses e Dissertações da UFRPE - Universidade Federal Rural de Pernambuco (UFRPE)false |
dc.title.por.fl_str_mv |
Processo de busca de consumidoras de moda-vestuário plus size : do corpo à roupa que veste o corpo |
title |
Processo de busca de consumidoras de moda-vestuário plus size : do corpo à roupa que veste o corpo |
spellingShingle |
Processo de busca de consumidoras de moda-vestuário plus size : do corpo à roupa que veste o corpo SANTOS, Sabrina Pereira dos Consumidor Moda Vestuário plus size CIENCIAS SOCIAIS APLICADAS::ECONOMIA DOMESTICA |
title_short |
Processo de busca de consumidoras de moda-vestuário plus size : do corpo à roupa que veste o corpo |
title_full |
Processo de busca de consumidoras de moda-vestuário plus size : do corpo à roupa que veste o corpo |
title_fullStr |
Processo de busca de consumidoras de moda-vestuário plus size : do corpo à roupa que veste o corpo |
title_full_unstemmed |
Processo de busca de consumidoras de moda-vestuário plus size : do corpo à roupa que veste o corpo |
title_sort |
Processo de busca de consumidoras de moda-vestuário plus size : do corpo à roupa que veste o corpo |
author |
SANTOS, Sabrina Pereira dos |
author_facet |
SANTOS, Sabrina Pereira dos |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
ROCHA, Maria Alice Vasconcelos |
dc.contributor.advisor-co1.fl_str_mv |
MARTINS, Marcelo Machado |
dc.contributor.referee1.fl_str_mv |
SARAIVA, Joseana Maria |
dc.contributor.referee2.fl_str_mv |
VILELA, Ilca Suzana Lopes |
dc.contributor.referee3.fl_str_mv |
COSTA, Flavia Zimmerle da Nóbrega |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/7301023800311911 |
dc.contributor.author.fl_str_mv |
SANTOS, Sabrina Pereira dos |
contributor_str_mv |
ROCHA, Maria Alice Vasconcelos MARTINS, Marcelo Machado SARAIVA, Joseana Maria VILELA, Ilca Suzana Lopes COSTA, Flavia Zimmerle da Nóbrega |
dc.subject.por.fl_str_mv |
Consumidor Moda Vestuário plus size |
topic |
Consumidor Moda Vestuário plus size CIENCIAS SOCIAIS APLICADAS::ECONOMIA DOMESTICA |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ECONOMIA DOMESTICA |
description |
This dissertation aims to analyze the search within the decision-making process of the consumer (TDC) next to the female audience consumer sets-plus size clothing in department stores and/or specialized in the metropolitan region of Recife. The public identified as plus size women are users of clothes from size GG or 44, which not necessarily are fat or overweight women. For the investigation of the proposed study, a quantitative and qualitative research, theoretical support Consumption indicators sets-clothing (Physical Fitness, Beauty, personal style, Body Exposure, Trial of image and fashion), proposed by Rock (1999), as well as the needs of Maslow (1954), the Fundamental Reasons for the Wear of Flugelhorn (1966) and Consumer Behavior studies of Blackwell et al. (2005) and Solomon (2011). Integrated the theoretical foundation and benchmark the following themes: consumer society; Body, beauty and body patterns; The body in contemporary times; Clothes, clothing, fashion and media; Market and consumption of fashion and clothing; The plus size fashion and consumer behavior. The methodology used for data collection in the field was based on a screenplay by interview and observation. We interviewed 35 women consumers sets-plus size clothing in October 2015. For data analysis, was used the description of the body profile of the respondents; the analysis of the shopping habits of clothes; the analysis of consumption indicators sets-clothing; fashion and trend; measurement and measurement of attitudes and the socio-economic profile. Based on the results, it was possible to observe that the term plus size, very pervasive in the last ten years, does not have its meaning known for 1/3 of the respondents and that despite the same like to buy clothes frequently, they do not feel represented in the market of the Recife metropolitan region. The data made it possible to identify the characteristics of behavior of these consumers of plus size fashion and its relationship with the clothing, fashion and the market. In addition to presenting important data about these for later studies. |
publishDate |
2016 |
dc.date.issued.fl_str_mv |
2016-02-11 |
dc.date.accessioned.fl_str_mv |
2018-09-10T14:46:21Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
SANTOS, Sabrina Pereira dos. Processo de busca de consumidoras de moda-vestuário plus size : do corpo à roupa que veste o corpo. 2016. 121 f. Dissertação (Programa de Pós-Graduação em Consumo, Cotidiano e Desenvolvimento Social) - Universidade Federal Rural de Pernambuco, Recife. |
dc.identifier.uri.fl_str_mv |
http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/7534 |
identifier_str_mv |
SANTOS, Sabrina Pereira dos. Processo de busca de consumidoras de moda-vestuário plus size : do corpo à roupa que veste o corpo. 2016. 121 f. Dissertação (Programa de Pós-Graduação em Consumo, Cotidiano e Desenvolvimento Social) - Universidade Federal Rural de Pernambuco, Recife. |
url |
http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/7534 |
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por |
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por |
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Universidade Federal Rural de Pernambuco |
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Universidade Federal Rural de Pernambuco |
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