Scoping review of studies on food marketing in Latin America: Summary of existing evidence and research gaps

Detalhes bibliográficos
Autor(a) principal: Chemas-Velez, Maria Manuela
Data de Publicação: 2020
Outros Autores: Gómez, Luis F., Velasquez, Alcides, Mora-Plazas, Mercedes, Parra, Diana C.
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Revista de Saúde Pública
Texto Completo: https://www.revistas.usp.br/rsp/article/view/165830
Resumo: OBJECTIVE: To document the evidence about marketing of ultra-processed foods and “non-alcoholic” beverages in Latin America. METHODS: We performed a structured search of quantitative and qualitative studies in PubMed, SciELO and LILACS, published between January 2000 and May 2017 and conducted in Latin America. We conducted a quality assessment following a standardized tool and a thematic analysis to identify key typologies of marketing across studies RESULTS: Out of 521 studies screened by title and abstract, we included 36 in this review; 27 of them analyzed television advertisement. Other marketing channels studied were food packaging, point of sale and outdoor advertisement. Studies found television advertises foods and beverages that are mostly ultraprocessed foods and have low nutritional value, particularly those promoted during children’s programming. We also observed children have a literal interpretation of images printed on food packaging, so this can be deceiving. Several studies also found proximity to unhealthy foods may increase their consumption. Finally, the thematic analysis identified the following typologies of food marketing: a) television advertisement, b) food packaging marketing, c) marketing strategies at points of sale and d) other marketing strategies. We found almost no advertisements for unprocessed or minimally processed foods such as fruits and vegetables. We did not find any studies on digital marketing conducted in the region. CONCLUSIONS: This review found that the main channel of food marketing was television advertising. This synthesis provides insights to the challenges unhealthy eating represents to the public health of Latin America and identifies knowledge gaps to guide future research.
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spelling Scoping review of studies on food marketing in Latin America: Summary of existing evidence and research gapsOBJECTIVE: To document the evidence about marketing of ultra-processed foods and “non-alcoholic” beverages in Latin America. METHODS: We performed a structured search of quantitative and qualitative studies in PubMed, SciELO and LILACS, published between January 2000 and May 2017 and conducted in Latin America. We conducted a quality assessment following a standardized tool and a thematic analysis to identify key typologies of marketing across studies RESULTS: Out of 521 studies screened by title and abstract, we included 36 in this review; 27 of them analyzed television advertisement. Other marketing channels studied were food packaging, point of sale and outdoor advertisement. Studies found television advertises foods and beverages that are mostly ultraprocessed foods and have low nutritional value, particularly those promoted during children’s programming. We also observed children have a literal interpretation of images printed on food packaging, so this can be deceiving. Several studies also found proximity to unhealthy foods may increase their consumption. Finally, the thematic analysis identified the following typologies of food marketing: a) television advertisement, b) food packaging marketing, c) marketing strategies at points of sale and d) other marketing strategies. We found almost no advertisements for unprocessed or minimally processed foods such as fruits and vegetables. We did not find any studies on digital marketing conducted in the region. CONCLUSIONS: This review found that the main channel of food marketing was television advertising. This synthesis provides insights to the challenges unhealthy eating represents to the public health of Latin America and identifies knowledge gaps to guide future research.Universidade de São Paulo. Faculdade de Saúde Pública2020-01-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/xmlhttps://www.revistas.usp.br/rsp/article/view/16583010.11606/S1518-8787.2019053001184Revista de Saúde Pública; Vol. 53 (2019); 107Revista de Saúde Pública; Vol. 53 (2019); 107Revista de Saúde Pública; v. 53 (2019); 1071518-87870034-8910reponame:Revista de Saúde Públicainstname:Universidade de São Paulo (USP)instacron:USPenghttps://www.revistas.usp.br/rsp/article/view/165830/158728https://www.revistas.usp.br/rsp/article/view/165830/158729Copyright (c) 2020 Revista de Saúde Públicainfo:eu-repo/semantics/openAccessChemas-Velez, Maria ManuelaGómez, Luis F.Velasquez, AlcidesMora-Plazas, MercedesParra, Diana C.2020-02-03T02:11:44Zoai:revistas.usp.br:article/165830Revistahttps://www.revistas.usp.br/rsp/indexONGhttps://www.revistas.usp.br/rsp/oairevsp@org.usp.br||revsp1@usp.br1518-87870034-8910opendoar:2020-02-03T02:11:44Revista de Saúde Pública - Universidade de São Paulo (USP)false
dc.title.none.fl_str_mv Scoping review of studies on food marketing in Latin America: Summary of existing evidence and research gaps
title Scoping review of studies on food marketing in Latin America: Summary of existing evidence and research gaps
spellingShingle Scoping review of studies on food marketing in Latin America: Summary of existing evidence and research gaps
Chemas-Velez, Maria Manuela
title_short Scoping review of studies on food marketing in Latin America: Summary of existing evidence and research gaps
title_full Scoping review of studies on food marketing in Latin America: Summary of existing evidence and research gaps
title_fullStr Scoping review of studies on food marketing in Latin America: Summary of existing evidence and research gaps
title_full_unstemmed Scoping review of studies on food marketing in Latin America: Summary of existing evidence and research gaps
title_sort Scoping review of studies on food marketing in Latin America: Summary of existing evidence and research gaps
author Chemas-Velez, Maria Manuela
author_facet Chemas-Velez, Maria Manuela
Gómez, Luis F.
Velasquez, Alcides
Mora-Plazas, Mercedes
Parra, Diana C.
author_role author
author2 Gómez, Luis F.
Velasquez, Alcides
Mora-Plazas, Mercedes
Parra, Diana C.
author2_role author
author
author
author
dc.contributor.author.fl_str_mv Chemas-Velez, Maria Manuela
Gómez, Luis F.
Velasquez, Alcides
Mora-Plazas, Mercedes
Parra, Diana C.
description OBJECTIVE: To document the evidence about marketing of ultra-processed foods and “non-alcoholic” beverages in Latin America. METHODS: We performed a structured search of quantitative and qualitative studies in PubMed, SciELO and LILACS, published between January 2000 and May 2017 and conducted in Latin America. We conducted a quality assessment following a standardized tool and a thematic analysis to identify key typologies of marketing across studies RESULTS: Out of 521 studies screened by title and abstract, we included 36 in this review; 27 of them analyzed television advertisement. Other marketing channels studied were food packaging, point of sale and outdoor advertisement. Studies found television advertises foods and beverages that are mostly ultraprocessed foods and have low nutritional value, particularly those promoted during children’s programming. We also observed children have a literal interpretation of images printed on food packaging, so this can be deceiving. Several studies also found proximity to unhealthy foods may increase their consumption. Finally, the thematic analysis identified the following typologies of food marketing: a) television advertisement, b) food packaging marketing, c) marketing strategies at points of sale and d) other marketing strategies. We found almost no advertisements for unprocessed or minimally processed foods such as fruits and vegetables. We did not find any studies on digital marketing conducted in the region. CONCLUSIONS: This review found that the main channel of food marketing was television advertising. This synthesis provides insights to the challenges unhealthy eating represents to the public health of Latin America and identifies knowledge gaps to guide future research.
publishDate 2020
dc.date.none.fl_str_mv 2020-01-20
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dc.identifier.uri.fl_str_mv https://www.revistas.usp.br/rsp/article/view/165830
10.11606/S1518-8787.2019053001184
url https://www.revistas.usp.br/rsp/article/view/165830
identifier_str_mv 10.11606/S1518-8787.2019053001184
dc.language.iso.fl_str_mv eng
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https://www.revistas.usp.br/rsp/article/view/165830/158729
dc.rights.driver.fl_str_mv Copyright (c) 2020 Revista de Saúde Pública
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Revista de Saúde Pública
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
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dc.publisher.none.fl_str_mv Universidade de São Paulo. Faculdade de Saúde Pública
publisher.none.fl_str_mv Universidade de São Paulo. Faculdade de Saúde Pública
dc.source.none.fl_str_mv Revista de Saúde Pública; Vol. 53 (2019); 107
Revista de Saúde Pública; Vol. 53 (2019); 107
Revista de Saúde Pública; v. 53 (2019); 107
1518-8787
0034-8910
reponame:Revista de Saúde Pública
instname:Universidade de São Paulo (USP)
instacron:USP
instname_str Universidade de São Paulo (USP)
instacron_str USP
institution USP
reponame_str Revista de Saúde Pública
collection Revista de Saúde Pública
repository.name.fl_str_mv Revista de Saúde Pública - Universidade de São Paulo (USP)
repository.mail.fl_str_mv revsp@org.usp.br||revsp1@usp.br
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