Gucci and Camp: using the past to talk about the present

Detalhes bibliográficos
Autor(a) principal: Abib, Tamiris
Data de Publicação: 2023
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Alterjor
Texto Completo: https://www.revistas.usp.br/alterjor/article/view/211947
Resumo: The field of fashion, a visible part of an individual's culture and identity, produces and disseminates values typical of its time and its consumers. When consuming, we think, choose and re-elaborate our social meaning. In this article, we will analyze the communication of the Gucci brand and how its union with the camp, based on memories of the past, become consistent with the current values of a society, through possession rituals: in which the consumer transfers meanings of goods for their lives.
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spelling Gucci and Camp: using the past to talk about the presentA UNIÃO DA GUCCI COM O CAMP: O ACIONAMENTO DO PASSADO PARA FALARMOS DO PRESENTEconsumomodacomunicaçãocampluxoconsumptionfashioncommunicationluxuryfieldThe field of fashion, a visible part of an individual's culture and identity, produces and disseminates values typical of its time and its consumers. When consuming, we think, choose and re-elaborate our social meaning. In this article, we will analyze the communication of the Gucci brand and how its union with the camp, based on memories of the past, become consistent with the current values of a society, through possession rituals: in which the consumer transfers meanings of goods for their lives.O campo da moda, parte visível de uma cultura e identidade do indivíduo, produz e divulga valores próprios de seu tempo e de seus consumidores. Ao consumir, pensamos, escolhemos e reelaboramos nosso sentido social. Neste artigo, analisaremos a comunicação da marca Gucci e como sua união com o camp, baseadas em memórias do passado, tornam-se condizentes com os valores atuais de uma sociedade, por meio de rituais de posse: nos quais o consumidor transfere significados dos bens para suas vidas.Universidade de São Paulo. Escola de Comunicações e Artes2023-10-16info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtigo de DossiêDossier Paperapplication/pdfhttps://www.revistas.usp.br/alterjor/article/view/21194710.11606/issn.2176-1507.v28i2p577-590Revista Alterjor; v. 28 n. 2 (2023): Jornalismo Popular e Alternativo; 577-590Alterjor Journal; Vol. 28 No. 2 (2023): Alternative and Popular Journalism; 577-5902176-1507reponame:Revista Alterjorinstname:Universidade de São Paulo (USP)instacron:USPporhttps://www.revistas.usp.br/alterjor/article/view/211947/198626Copyright (c) 2023 Tamiris Abibhttps://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessAbib, Tamiris2023-10-16T20:57:58Zoai:revistas.usp.br:article/211947Revistahttp://www.usp.br/alterjor/PUBhttp://www.usp.br/alterjor/ojs/index.php/alterjor/oai||lumaluly@usp.br|| dennisol@usp.br|| carlostavaresjr@bol.com.br2176-15072176-1507opendoar:2023-10-16T20:57:58Revista Alterjor - Universidade de São Paulo (USP)false
dc.title.none.fl_str_mv Gucci and Camp: using the past to talk about the present
A UNIÃO DA GUCCI COM O CAMP: O ACIONAMENTO DO PASSADO PARA FALARMOS DO PRESENTE
title Gucci and Camp: using the past to talk about the present
spellingShingle Gucci and Camp: using the past to talk about the present
Abib, Tamiris
consumo
moda
comunicação
camp
luxo
consumption
fashion
communication
luxury
field
title_short Gucci and Camp: using the past to talk about the present
title_full Gucci and Camp: using the past to talk about the present
title_fullStr Gucci and Camp: using the past to talk about the present
title_full_unstemmed Gucci and Camp: using the past to talk about the present
title_sort Gucci and Camp: using the past to talk about the present
author Abib, Tamiris
author_facet Abib, Tamiris
author_role author
dc.contributor.author.fl_str_mv Abib, Tamiris
dc.subject.por.fl_str_mv consumo
moda
comunicação
camp
luxo
consumption
fashion
communication
luxury
field
topic consumo
moda
comunicação
camp
luxo
consumption
fashion
communication
luxury
field
description The field of fashion, a visible part of an individual's culture and identity, produces and disseminates values typical of its time and its consumers. When consuming, we think, choose and re-elaborate our social meaning. In this article, we will analyze the communication of the Gucci brand and how its union with the camp, based on memories of the past, become consistent with the current values of a society, through possession rituals: in which the consumer transfers meanings of goods for their lives.
publishDate 2023
dc.date.none.fl_str_mv 2023-10-16
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artigo de Dossiê
Dossier Paper
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.usp.br/alterjor/article/view/211947
10.11606/issn.2176-1507.v28i2p577-590
url https://www.revistas.usp.br/alterjor/article/view/211947
identifier_str_mv 10.11606/issn.2176-1507.v28i2p577-590
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.usp.br/alterjor/article/view/211947/198626
dc.rights.driver.fl_str_mv Copyright (c) 2023 Tamiris Abib
https://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Tamiris Abib
https://creativecommons.org/licenses/by-nc-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade de São Paulo. Escola de Comunicações e Artes
publisher.none.fl_str_mv Universidade de São Paulo. Escola de Comunicações e Artes
dc.source.none.fl_str_mv Revista Alterjor; v. 28 n. 2 (2023): Jornalismo Popular e Alternativo; 577-590
Alterjor Journal; Vol. 28 No. 2 (2023): Alternative and Popular Journalism; 577-590
2176-1507
reponame:Revista Alterjor
instname:Universidade de São Paulo (USP)
instacron:USP
instname_str Universidade de São Paulo (USP)
instacron_str USP
institution USP
reponame_str Revista Alterjor
collection Revista Alterjor
repository.name.fl_str_mv Revista Alterjor - Universidade de São Paulo (USP)
repository.mail.fl_str_mv ||lumaluly@usp.br|| dennisol@usp.br|| carlostavaresjr@bol.com.br
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