Analysis of business models innovation – a multiple case study
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Data de Publicação: | 2019 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Revista de Administração e Inovação |
Texto Completo: | https://www.revistas.usp.br/rai/article/view/155810 |
Resumo: | Purpose – This paper aims to analyze the business model innovation in medium and large Brazilian manufacturing companies located in Rio do Sul State. Design/methodology/approach – A holistic multiple case study in five companies was developed. Data were collected through interviews and analyzed according to the content analysis technique. Findings – The main motivation to business model innovation was the innovation in products and services, while the difficulties were the factors relating to the cost. The most common practice among cases was innovation in value proposition and the most widely used method was learning-by-searching. While part of the theory was demonstrated in the case studies, new motivations and practices were identified. The investigation of the learning process on business models’ innovation is pioneered in this study. Further studies on this subject are required. Originality/value – New business models are likely to provide new opportunities to better address customer needs, generating differentiating itself from its competitors. It is a subject little investigated in the international context, and there are no studies to investigate the experience of Brazilian companies. |
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Revista de Administração e Inovação |
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Analysis of business models innovation – a multiple case studyInnovationMotivationsLearningBusiness modelsDifficultiesPurpose – This paper aims to analyze the business model innovation in medium and large Brazilian manufacturing companies located in Rio do Sul State. Design/methodology/approach – A holistic multiple case study in five companies was developed. Data were collected through interviews and analyzed according to the content analysis technique. Findings – The main motivation to business model innovation was the innovation in products and services, while the difficulties were the factors relating to the cost. The most common practice among cases was innovation in value proposition and the most widely used method was learning-by-searching. While part of the theory was demonstrated in the case studies, new motivations and practices were identified. The investigation of the learning process on business models’ innovation is pioneered in this study. Further studies on this subject are required. Originality/value – New business models are likely to provide new opportunities to better address customer needs, generating differentiating itself from its competitors. It is a subject little investigated in the international context, and there are no studies to investigate the experience of Brazilian companies.Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade2019-03-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.usp.br/rai/article/view/15581010.1108/INMR-11-2018-0085INMR - Innovation & Management Review; v. 16 n. 1 (2019); 17-352515-8961reponame:Revista de Administração e Inovaçãoinstname:Universidade de São Paulo (USP)instacron:USPenghttps://www.revistas.usp.br/rai/article/view/155810/151444Nunes, Moema PereiraRusso, Ana Paolainfo:eu-repo/semantics/openAccess2019-03-20T12:53:23Zoai:revistas.usp.br:article/155810Revistahttp://www.viannajr.edu.br/wp-content/uploads/2016/01/raiPUBhttp://www.revistas.usp.br/viaatlantica/oairevistarai@usp.br||tatianepgt@revistarai.org1809-20391809-2039opendoar:2019-03-20T12:53:23Revista de Administração e Inovação - Universidade de São Paulo (USP)false |
dc.title.none.fl_str_mv |
Analysis of business models innovation – a multiple case study |
title |
Analysis of business models innovation – a multiple case study |
spellingShingle |
Analysis of business models innovation – a multiple case study Nunes, Moema Pereira Innovation Motivations Learning Business models Difficulties |
title_short |
Analysis of business models innovation – a multiple case study |
title_full |
Analysis of business models innovation – a multiple case study |
title_fullStr |
Analysis of business models innovation – a multiple case study |
title_full_unstemmed |
Analysis of business models innovation – a multiple case study |
title_sort |
Analysis of business models innovation – a multiple case study |
author |
Nunes, Moema Pereira |
author_facet |
Nunes, Moema Pereira Russo, Ana Paola |
author_role |
author |
author2 |
Russo, Ana Paola |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Nunes, Moema Pereira Russo, Ana Paola |
dc.subject.por.fl_str_mv |
Innovation Motivations Learning Business models Difficulties |
topic |
Innovation Motivations Learning Business models Difficulties |
description |
Purpose – This paper aims to analyze the business model innovation in medium and large Brazilian manufacturing companies located in Rio do Sul State. Design/methodology/approach – A holistic multiple case study in five companies was developed. Data were collected through interviews and analyzed according to the content analysis technique. Findings – The main motivation to business model innovation was the innovation in products and services, while the difficulties were the factors relating to the cost. The most common practice among cases was innovation in value proposition and the most widely used method was learning-by-searching. While part of the theory was demonstrated in the case studies, new motivations and practices were identified. The investigation of the learning process on business models’ innovation is pioneered in this study. Further studies on this subject are required. Originality/value – New business models are likely to provide new opportunities to better address customer needs, generating differentiating itself from its competitors. It is a subject little investigated in the international context, and there are no studies to investigate the experience of Brazilian companies. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-03-20 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistas.usp.br/rai/article/view/155810 10.1108/INMR-11-2018-0085 |
url |
https://www.revistas.usp.br/rai/article/view/155810 |
identifier_str_mv |
10.1108/INMR-11-2018-0085 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://www.revistas.usp.br/rai/article/view/155810/151444 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade |
publisher.none.fl_str_mv |
Universidade de São Paulo. Faculdade de Economia, Administração e Contabilidade |
dc.source.none.fl_str_mv |
INMR - Innovation & Management Review; v. 16 n. 1 (2019); 17-35 2515-8961 reponame:Revista de Administração e Inovação instname:Universidade de São Paulo (USP) instacron:USP |
instname_str |
Universidade de São Paulo (USP) |
instacron_str |
USP |
institution |
USP |
reponame_str |
Revista de Administração e Inovação |
collection |
Revista de Administração e Inovação |
repository.name.fl_str_mv |
Revista de Administração e Inovação - Universidade de São Paulo (USP) |
repository.mail.fl_str_mv |
revistarai@usp.br||tatianepgt@revistarai.org |
_version_ |
1800221937329242112 |