A social-semiotic approach of advertising imagery in women’s magazines
Autor(a) principal: | |
---|---|
Data de Publicação: | 2013 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista dObra[s] |
Texto Completo: | https://dobras.emnuvens.com.br/dobras/article/view/60 |
Resumo: | There are reasons to believe that the bodies of heterosexual women gained new prominence in today advertising and fashion magazines with the rise of a new increasingly globalized figure: the woman who asserts her femininity by portraying a sexy body – not just beautiful, but “healthy” –, freely chosen and asserted, a process presented as a source of individual empowerment, a cause for celebration, fun and pleasure. In this article I intend to return to the debate, based on a social-semiotic approach, to underline the complexity of the processes involved in the communication of such images, in the context of women’s magazines published in Portugal. It is important to understand this complexity before passing judgments on the ways such images interfere in the relationship we have with ourselves. |
id |
ABEPEM-2_f2e1b9c3ceaede35c5c223642241444f |
---|---|
oai_identifier_str |
oai:ojs.dobras.emnuvens.com.br:article/60 |
network_acronym_str |
ABEPEM-2 |
network_name_str |
Revista dObra[s] |
repository_id_str |
|
spelling |
A social-semiotic approach of advertising imagery in women’s magazinesUma abordagem sociossemiótica das imagens publicitárias nas revistas femininasbodyheterosexualitywomen’s magazinessocial semiotics.corpoheterossexualidaderevistas femininassociossemiótica.There are reasons to believe that the bodies of heterosexual women gained new prominence in today advertising and fashion magazines with the rise of a new increasingly globalized figure: the woman who asserts her femininity by portraying a sexy body – not just beautiful, but “healthy” –, freely chosen and asserted, a process presented as a source of individual empowerment, a cause for celebration, fun and pleasure. In this article I intend to return to the debate, based on a social-semiotic approach, to underline the complexity of the processes involved in the communication of such images, in the context of women’s magazines published in Portugal. It is important to understand this complexity before passing judgments on the ways such images interfere in the relationship we have with ourselves.Há razões para acreditar que os corpos das mulheres heterossexuais ganharam um novo protagonismo na publicidade e nas revistas de moda atuais com o surgimento de uma nova figura, crescentemente globalizada, da mulher que afirma a sua feminilidade por meio de um corpo sexy – e não apenas belo, mas “saudável” –, e na escolha e afirmação livre do mesmo, um processo apresentado como fonte de empoderamento individual, motivo de celebração, de divertimento e de prazer. Neste artigo, pretendo, a partir de uma abordagem sociossemiótica, sublinhar a complexidade dos processos envolvidos na comunicação desse tipo de imagem no contexto de revistas femininas publicadas em Portugal. Importa compreender essa complexidade antes de opinarmos sobre os modos como esse tipo de imagem interfere na relação que cada uma de nós tem consigo mesma.Associação Brasileira de Estudos e Pesquisas em Moda - Abepem2013-01-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://dobras.emnuvens.com.br/dobras/article/view/6010.26563/dobras.v6i14.60dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; v. 6 n. 14 (2013); 98-1072358-00031982-0313reponame:Revista dObra[s]instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)instacron:ABEPEMporhttps://dobras.emnuvens.com.br/dobras/article/view/60/60Copyright (c) 2020 Zara Pinto-Coelhoinfo:eu-repo/semantics/openAccessPinto-Coelho, Zara2017-08-04T20:02:21Zoai:ojs.dobras.emnuvens.com.br:article/60Revistahttps://dobras.emnuvens.com.br/dobras/indexONGhttps://dobras.emnuvens.com.br/dobras/oaidobras.abepem@gmail.com2358-00031982-0313opendoar:2023-01-12T16:05:14.354373Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)true |
dc.title.none.fl_str_mv |
A social-semiotic approach of advertising imagery in women’s magazines Uma abordagem sociossemiótica das imagens publicitárias nas revistas femininas |
title |
A social-semiotic approach of advertising imagery in women’s magazines |
spellingShingle |
A social-semiotic approach of advertising imagery in women’s magazines Pinto-Coelho, Zara body heterosexuality women’s magazines social semiotics. corpo heterossexualidade revistas femininas sociossemiótica. |
title_short |
A social-semiotic approach of advertising imagery in women’s magazines |
title_full |
A social-semiotic approach of advertising imagery in women’s magazines |
title_fullStr |
A social-semiotic approach of advertising imagery in women’s magazines |
title_full_unstemmed |
A social-semiotic approach of advertising imagery in women’s magazines |
title_sort |
A social-semiotic approach of advertising imagery in women’s magazines |
author |
Pinto-Coelho, Zara |
author_facet |
Pinto-Coelho, Zara |
author_role |
author |
dc.contributor.author.fl_str_mv |
Pinto-Coelho, Zara |
dc.subject.por.fl_str_mv |
body heterosexuality women’s magazines social semiotics. corpo heterossexualidade revistas femininas sociossemiótica. |
topic |
body heterosexuality women’s magazines social semiotics. corpo heterossexualidade revistas femininas sociossemiótica. |
description |
There are reasons to believe that the bodies of heterosexual women gained new prominence in today advertising and fashion magazines with the rise of a new increasingly globalized figure: the woman who asserts her femininity by portraying a sexy body – not just beautiful, but “healthy” –, freely chosen and asserted, a process presented as a source of individual empowerment, a cause for celebration, fun and pleasure. In this article I intend to return to the debate, based on a social-semiotic approach, to underline the complexity of the processes involved in the communication of such images, in the context of women’s magazines published in Portugal. It is important to understand this complexity before passing judgments on the ways such images interfere in the relationship we have with ourselves. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-01-05 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://dobras.emnuvens.com.br/dobras/article/view/60 10.26563/dobras.v6i14.60 |
url |
https://dobras.emnuvens.com.br/dobras/article/view/60 |
identifier_str_mv |
10.26563/dobras.v6i14.60 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://dobras.emnuvens.com.br/dobras/article/view/60/60 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 Zara Pinto-Coelho info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 Zara Pinto-Coelho |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Associação Brasileira de Estudos e Pesquisas em Moda - Abepem |
publisher.none.fl_str_mv |
Associação Brasileira de Estudos e Pesquisas em Moda - Abepem |
dc.source.none.fl_str_mv |
dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; v. 6 n. 14 (2013); 98-107 2358-0003 1982-0313 reponame:Revista dObra[s] instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem) instacron:ABEPEM |
instname_str |
Associação Brasileira de Estudos e Pesquisas em Moda (Abepem) |
instacron_str |
ABEPEM |
institution |
ABEPEM |
reponame_str |
Revista dObra[s] |
collection |
Revista dObra[s] |
repository.name.fl_str_mv |
Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem) |
repository.mail.fl_str_mv |
dobras.abepem@gmail.com |
_version_ |
1797054039417946112 |