Between antipetism and the third way: the PSDB in the 2018 elections

• Autor(a) principal: Alves, Mércia
• Data de Publicação: 2023
• Outros Autores: Martins, Joyce Miranda Leão
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Compolítica
• Texto Completo: https://revista.compolitica.org/index.php/revista/article/view/549
• topic: Eleições 2018; HGPE; Campanhas Eleitorais; PSDB; Elections 2018; HGPE; Electoral Campaigns; PSDB

Brazil has as one of the explanatory variables of the vote the Horário Gratuito de Propaganda Eleitoral (HGPE). In 2018 the TV campaign had a short duration and coexisted with other communication spaces. In this context, the goal of the article is to verify the discursive strategy mobilized by Geraldo Alckmin to be put as a viable alternative to the candidacies of PSL and PT, who led the presidential race in the first round. The empirical corpus are the programs of the HGPE and spots of the candidate for the Presidency of the Republic by the PSDB. The method used is the discourse analysis. We argue that in an environment with polarization the image of a moderate opposition was rejected. There were two senses mobilized in the construction of the Alckmin ethos: the best option to “nopetism” to the "third way" between Haddad and Bolsonaro. Later, it surrenders to the "emotional antipetism" and affirms that only the PSDB would win the PT in the second round.