FACTORS FOR CHOOSING THE BUSINESS MANAGEMENT PROFESSION AND EDUCATION ENTITY

• Autor(a) principal: Araujo, Sergio Paulo Muniz de
• Data de Publicação: 2010
• Outros Autores: Boaventura, João Maurício Gama, Telles, Renato, Siqueira, João Paulo Lara de, Robic, André Ricardo
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Administração (São Paulo. Online)
• Texto Completo: https://raep.emnuvens.com.br/raep/article/view/141
• topic: strategy; education; Management; motivation; estratégia; ensino; Administração; motivação

The intensification of competition and the growth of unoccupied positions characterize the situation of the institutions offering business administration degree. This condition is aggravated by the lack of information on students' motivation to choose such career and find the best relevant educational institution. This work purposes to develop a research considering the competitive scenario by mapping the aspectual issues regarding such choice, with focus on the research held in ABC Paulista region. Initially, in an exploratory approach, experts wereinterviewed and the reasons of their options were pointed . In a second and descriptive phase, 1635 students were interviewed and the variables indicated by the experts were assessed. Making use of a multivariate tool, five factors were found to explain the choice for the BusinessAdministration career: (potentiality, affinity, continuity, accessibility and familiarity with the career) and four factors were found to the choice of the school: Infrastructure, Image, Recommendation and Institution Accessibility, offering relevant data for operating decisions, provision of services and communication to the institutions.