Television Genre as mediation: methodological possibilities for cultural analysis of television

• Autor(a) principal: Rocha, Simone Maria
• Data de Publicação: 2012
• Outros Autores: Silveira, Letícia Lopes da
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: E-Compós
• Texto Completo: https://www.e-compos.org.br/e-compos/article/view/745
• topic: Análise cultural; gênero televisivo; mediação; minissérie

Through a brief theoretical rescue of the concept of mediation in Latin American tradition of cultural studies, especially in the proposals for Jesus Martín-Barbero, this article intends to demonstrate its theoretical and methodological importance in studies of television. We understand television genre as a mediation between the practices of production, critical and audience (Martín-Barbero, 2001). We will adopt the principles of cultural analysis of television genre as proposed by Jason Mittell (2004). Our study alligns with Mittell’s perspective that cultural practices are constitutive of media practices, and genre is seen as an important key to understanding, when it comes to capturing the meanings constructed and configured by the media. In order to demonstrate empirically our purposes of analysis, we will invest in the cultural construction of television genre miniseries. Keywords Cultural analysis. Television genre. Mediation. Miniseries.