Factors that influence consumers’ participation in Electronic Tourism

Detalhes bibliográficos
Autor(a) principal: Santos, Fernanda dos
Data de Publicação: 2020
Outros Autores: Lunardi, Guilherme Lerch, Maia, Cláudia Rodrigues, Añaña, Edar da Silva
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Revista Brasileira de Pesquisa em Turismo
Texto Completo: https://rbtur.org.br/rbtur/article/view/1831
Resumo: Recent advances in Information and Communication Technologies (ICT) transformed the tourism industry in a key sector for e-commerce. In such a context, many companies have sought to understand the main reasons that lead consumers to participate in electronic tourism (e-tourism). Thus, we aim to analyze different factors that influence the participation of consumers in e-tourism, by choosing a website, recommending it, or buying tourism products. We surveyed 251 participants enrolled in tourism discussion groups on the web, analyzing data through Structural Equation Modeling – SEM. Our results pointed out satisfaction with previous experiences and the quality of tourism products as the main drivers of customers’ participation in e-tourism regarding the intention to buy and recommending the tourism website. Satisfaction with previous experiences stands out as the main predictor in both situations. We believe our findings will extend the understanding of consumer’s attitudes to online tourism services aiding managers and researchers interested in this topic.
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spelling Factors that influence consumers’ participation in Electronic TourismFactores que influyen la participación de los consumidores en el Turismo ElectrónicoFatores que influenciam a participação dos consumidores no Turismo EletrônicoElectronic tourismE-commerceBuying behaviorTurismo electrónicoComercio electrónicoTurismo eletrônicoComércio eletrônicoComportamento de compra Recent advances in Information and Communication Technologies (ICT) transformed the tourism industry in a key sector for e-commerce. In such a context, many companies have sought to understand the main reasons that lead consumers to participate in electronic tourism (e-tourism). Thus, we aim to analyze different factors that influence the participation of consumers in e-tourism, by choosing a website, recommending it, or buying tourism products. We surveyed 251 participants enrolled in tourism discussion groups on the web, analyzing data through Structural Equation Modeling – SEM. Our results pointed out satisfaction with previous experiences and the quality of tourism products as the main drivers of customers’ participation in e-tourism regarding the intention to buy and recommending the tourism website. Satisfaction with previous experiences stands out as the main predictor in both situations. We believe our findings will extend the understanding of consumer’s attitudes to online tourism services aiding managers and researchers interested in this topic. Recent advances in Information and Communication Technologies (ICT) transformed the tourism industry in a key sector for e-commerce. In such a context, many companies have sought to understand the main reasons that lead consumers to participate in electronic tourism (e-tourism). Thus, we aim to analyze different factors that influence the participation of consumers in e-tourism, by choosing a website, recommending it, or buying tourism products. We surveyed 251 participants enrolled in tourism discussion groups on the web, analyzing data through Structural Equation Modeling – SEM. Our results pointed out satisfaction with previous experiences and the quality of tourism products as the main drivers of customers’ participation in e-tourism regarding the intention to buy and recommending the tourism website. Satisfaction with previous experiences stands out as the main predictor in both situations. We believe our findings will extend the understanding of consumer’s attitudes to online tourism services aiding managers and researchers interested in this topic. Os recentes avanços nas Tecnologias da Informação e Comunicação (TIC) transformaram a indústria do turismo num setor essencial do comércio eletrônico. Nesse contexto, muitas empresas têm procurado entender os principais motivos que levam os consumidores a participar do turismo eletrônico (e-turismo). Assim, objetivou-se nesta pesquisa analisar diferentes fatores que influenciam a participação dos consumidores no e-turismo, seja escolhendo um site, recomendando-o ou comprando produtos turísticos. O estudo se caracteriza como uma pesquisa survey, aplicada a uma amostra de 251 membros de grupos de turismo da Internet, cujo modelo proposto foi testado através da técnica de modelagem de equações estruturais. Os resultados apontaram como preditores da participação dos usuários no e-turismo, a satisfação com experiências prévias e a qualidade dos produtos turísticos, sendo estes os aspectos que mais influenciam a intenção de comprar e recomendar o site. A satisfação com experiências prévias destaca-se como o principal preditor em ambas as situações. As descobertas aqui obtidas aprofundam a compreensão acerca das atitudes do consumidor de serviços de turismo online, servindo de referência para gestores e pesquisadores interessados nesta temáticaAnptur2020-04-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer reviewedEvaluado por paresAvaliado por paresapplication/pdfapplication/pdfhttps://rbtur.org.br/rbtur/article/view/183110.7784/rbtur.v14i2.1831Revista Brasileira de Pesquisa em Turismo; Vol. 14 No. 2 (2020): maio/agosto; 139-155Revista Brasileira de Pesquisa em Turismo; Vol. 14 Núm. 2 (2020): maio/agosto; 139-155Revista Brasileira de Pesquisa em Turismo; v. 14 n. 2 (2020): maio/agosto; 139-1551982-6125reponame:Revista Brasileira de Pesquisa em Turismoinstname:Associação Nacional de Pesquisa e Pós-Graduação em Turismo (ANPTUR)instacron:ANPPGTporenghttps://rbtur.org.br/rbtur/article/view/1831/1369https://rbtur.org.br/rbtur/article/view/1831/1370https://rbtur.org.br/rbtur/article/view/1831/1371Copyright (c) 2020 Fernanda dos Santos, Guilherme Lerch Lunardi, Cláudia Rodrigues Maia, Edar da Silva Añañainfo:eu-repo/semantics/openAccessSantos, Fernanda dosLunardi, Guilherme LerchMaia, Cláudia RodriguesAñaña, Edar da Silva2020-06-25T13:58:49Zoai:ojs.emnuvens.com.br:article/1831Revistahttps://rbtur.org.br/rbturONGhttps://rbtur.org.br/rbtur/oai||edrbtur@gmail.com|| glauber.santos@usp.br1982-61251982-6125opendoar:2020-06-25T13:58:49Revista Brasileira de Pesquisa em Turismo - Associação Nacional de Pesquisa e Pós-Graduação em Turismo (ANPTUR)false
dc.title.none.fl_str_mv Factors that influence consumers’ participation in Electronic Tourism
Factores que influyen la participación de los consumidores en el Turismo Electrónico
Fatores que influenciam a participação dos consumidores no Turismo Eletrônico
title Factors that influence consumers’ participation in Electronic Tourism
spellingShingle Factors that influence consumers’ participation in Electronic Tourism
Santos, Fernanda dos
Electronic tourism
E-commerce
Buying behavior
Turismo electrónico
Comercio electrónico
Turismo eletrônico
Comércio eletrônico
Comportamento de compra
title_short Factors that influence consumers’ participation in Electronic Tourism
title_full Factors that influence consumers’ participation in Electronic Tourism
title_fullStr Factors that influence consumers’ participation in Electronic Tourism
title_full_unstemmed Factors that influence consumers’ participation in Electronic Tourism
title_sort Factors that influence consumers’ participation in Electronic Tourism
author Santos, Fernanda dos
author_facet Santos, Fernanda dos
Lunardi, Guilherme Lerch
Maia, Cláudia Rodrigues
Añaña, Edar da Silva
author_role author
author2 Lunardi, Guilherme Lerch
Maia, Cláudia Rodrigues
Añaña, Edar da Silva
author2_role author
author
author
dc.contributor.author.fl_str_mv Santos, Fernanda dos
Lunardi, Guilherme Lerch
Maia, Cláudia Rodrigues
Añaña, Edar da Silva
dc.subject.por.fl_str_mv Electronic tourism
E-commerce
Buying behavior
Turismo electrónico
Comercio electrónico
Turismo eletrônico
Comércio eletrônico
Comportamento de compra
topic Electronic tourism
E-commerce
Buying behavior
Turismo electrónico
Comercio electrónico
Turismo eletrônico
Comércio eletrônico
Comportamento de compra
description Recent advances in Information and Communication Technologies (ICT) transformed the tourism industry in a key sector for e-commerce. In such a context, many companies have sought to understand the main reasons that lead consumers to participate in electronic tourism (e-tourism). Thus, we aim to analyze different factors that influence the participation of consumers in e-tourism, by choosing a website, recommending it, or buying tourism products. We surveyed 251 participants enrolled in tourism discussion groups on the web, analyzing data through Structural Equation Modeling – SEM. Our results pointed out satisfaction with previous experiences and the quality of tourism products as the main drivers of customers’ participation in e-tourism regarding the intention to buy and recommending the tourism website. Satisfaction with previous experiences stands out as the main predictor in both situations. We believe our findings will extend the understanding of consumer’s attitudes to online tourism services aiding managers and researchers interested in this topic.
publishDate 2020
dc.date.none.fl_str_mv 2020-04-29
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer reviewed
Evaluado por pares
Avaliado por pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rbtur.org.br/rbtur/article/view/1831
10.7784/rbtur.v14i2.1831
url https://rbtur.org.br/rbtur/article/view/1831
identifier_str_mv 10.7784/rbtur.v14i2.1831
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://rbtur.org.br/rbtur/article/view/1831/1369
https://rbtur.org.br/rbtur/article/view/1831/1370
https://rbtur.org.br/rbtur/article/view/1831/1371
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Anptur
publisher.none.fl_str_mv Anptur
dc.source.none.fl_str_mv Revista Brasileira de Pesquisa em Turismo; Vol. 14 No. 2 (2020): maio/agosto; 139-155
Revista Brasileira de Pesquisa em Turismo; Vol. 14 Núm. 2 (2020): maio/agosto; 139-155
Revista Brasileira de Pesquisa em Turismo; v. 14 n. 2 (2020): maio/agosto; 139-155
1982-6125
reponame:Revista Brasileira de Pesquisa em Turismo
instname:Associação Nacional de Pesquisa e Pós-Graduação em Turismo (ANPTUR)
instacron:ANPPGT
instname_str Associação Nacional de Pesquisa e Pós-Graduação em Turismo (ANPTUR)
instacron_str ANPPGT
institution ANPPGT
reponame_str Revista Brasileira de Pesquisa em Turismo
collection Revista Brasileira de Pesquisa em Turismo
repository.name.fl_str_mv Revista Brasileira de Pesquisa em Turismo - Associação Nacional de Pesquisa e Pós-Graduação em Turismo (ANPTUR)
repository.mail.fl_str_mv ||edrbtur@gmail.com|| glauber.santos@usp.br
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