Imaginitive cartographies of Brazil in German and French tourist brochures: exotization and commodization
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2019 |
| Outros Autores: | |
| Tipo de documento: | Artigo |
| Idioma: | por eng |
| Título da fonte: | Revista Brasileira de Pesquisa em Turismo |
| Texto Completo: | https://rbtur.org.br/rbtur/article/view/1545 |
Resumo: | In the light of Cultural Studies and postcolonial theory, the present study aimed to investigate how the image of Brazil in tourist brochures that promote it in Germany and France in the seasons 2014 and 2015 is conditioned by commoditization and exotization. The analysis centered on the visual content of the tourist brochures allowed to access the symbolic representations involved in the perception of Brazil as an Other. In addition, it was possible to identify what was designated indistinctly, by cartographies or imaginative cultural landscapes in the representations of Brazil, centered in three dimensions: urban culture, rural culture and natural landscape, social and human dimension. In general, cartography or landscapes provide a set of references responsible for the characterization of destinations: cartography of urban culture was directly linked to the material heritage, cultural manifestations and touristification spaces that support the activities; the cartography of rural culture and the natural landscape was related to the way nature was represented and the multiple possibilities of the tourist to experience experiences; human social cartography has been linked to the behavior and lifestyle of the Brazilian people. |
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Imaginitive cartographies of Brazil in German and French tourist brochures: exotization and commodizationCartografías imaginativas del Brasil en las brochuras turísticas alemanes y francesas: de la exotización a la mercantilización turísticaCartografias imaginativas do Brasil nas brochuras turísticas alemãs e francesas: da exotização à mercantilização turísticaTourismExotizationCommoditizationBrazil.TurismoExotizaciónMercantilizaciónBrasil.TurismoExotizaçãoMercantilizaçãoBrasil. In the light of Cultural Studies and postcolonial theory, the present study aimed to investigate how the image of Brazil in tourist brochures that promote it in Germany and France in the seasons 2014 and 2015 is conditioned by commoditization and exotization. The analysis centered on the visual content of the tourist brochures allowed to access the symbolic representations involved in the perception of Brazil as an Other. In addition, it was possible to identify what was designated indistinctly, by cartographies or imaginative cultural landscapes in the representations of Brazil, centered in three dimensions: urban culture, rural culture and natural landscape, social and human dimension. In general, cartography or landscapes provide a set of references responsible for the characterization of destinations: cartography of urban culture was directly linked to the material heritage, cultural manifestations and touristification spaces that support the activities; the cartography of rural culture and the natural landscape was related to the way nature was represented and the multiple possibilities of the tourist to experience experiences; human social cartography has been linked to the behavior and lifestyle of the Brazilian people. La luz de los Estudios Culturales y de la teoría poscolonial, el presente estudio se propuso investigar de qué forma la imagen de Brasil en folletos turísticos que lo promueven en Alemania y Francia en las temporadas 2014 y 2015 está condicionada por la mercantilización y la exotización. El análisis centrado en el contenido visual de los folletos turísticos permitió acceder a las representaciones simbólicas involucradas en la percepción de Brasil como un Otro. Además, fue posible identificar lo que se designó indistintamente, por cartografías o paisajes culturales imaginativos en las representaciones de Brasil, centradas en tres dimensiones: cultura urbana, cultura rural y paisaje natural y, además, social y humana. En líneas generales, las cartografías o paisajes proporcionaron un conjunto de referencias responsables de la caracterización de los destinos: la cartografía de la cultura urbana se vinculó directamente con el patrimonio material, las manifestaciones culturales y los espacios “turistificados” que soportan las actividades; la cartografía de la cultura rural y el paisaje natural se relacionó con la forma en que la naturaleza fue representada y las múltiples posibilidades del visitante de experimentar experiencias; ya la cartografía social humana se ligó al comportamiento y estilo de vida del pueblo brasileño. À luz dos Estudos Culturais e da teoria pós-colonial, o presente estudo propôs-se investigar de que forma a imagem do Brasil em brochuras turísticas que o promovem na Alemanha e na França nas temporadas 2014 e 2015 está condicionada pela mercantilização e exotização. A análise centrada no conteúdo visual das brochuras turísticas permitiu acessar as representações simbólicas envolvidas na percepção do Brasil como um Outro. Além disso, foi possível identificar o que se designou indistintamente, por cartografias ou paisagens culturais imaginativas nas representações do Brasil, centradas em três dimensões: cultura urbana, cultura rural e paisagem natural e, ainda, uma vertente social e humana. Em linhas gerais, as cartografias ou paisagens forneceram um conjunto de referências responsáveis pela caracterização dos destinos: a cartografia da cultura urbana vinculou-se diretamente com o patrimônio material, as manifestações culturais e os espaços “turistificados” que suportam a atividades; a cartografia da cultura rural e a paisagem natural relacionaram-se com a forma como a natureza foi representada e as múltiplas possibilidades do visitante vivenciar experiências; já a cartografia social humana ligou-se ao comportamento e estilo de vida do povo brasileiro. Anptur2019-05-13info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer reviewedEvaluado por paresAvaliado por paresapplication/pdfapplication/pdfhttps://rbtur.org.br/rbtur/article/view/154510.7784/rbtur.v13i2.1545Revista Brasileira de Pesquisa em Turismo; Vol. 13 No. 2 (2019): maio/agosto; 69-92Revista Brasileira de Pesquisa em Turismo; Vol. 13 Núm. 2 (2019): maio/agosto; 69-92Revista Brasileira de Pesquisa em Turismo; v. 13 n. 2 (2019): maio/agosto; 69-921982-6125reponame:Revista Brasileira de Pesquisa em Turismoinstname:Associação Nacional de Pesquisa e Pós-Graduação em Turismo (ANPTUR)instacron:ANPPGTporenghttps://rbtur.org.br/rbtur/article/view/1545/1298https://rbtur.org.br/rbtur/article/view/1545/1299Copyright (c) 2019 Lelian Silveirainfo:eu-repo/semantics/openAccessSilveira, Lélian Patrícia de OliveiraBaptista, Maria Manuel2020-06-25T13:58:24Zoai:ojs.emnuvens.com.br:article/1545Revistahttps://rbtur.org.br/rbturONGhttps://rbtur.org.br/rbtur/oai||edrbtur@gmail.com|| glauber.santos@usp.br1982-61251982-6125opendoar:2020-06-25T13:58:24Revista Brasileira de Pesquisa em Turismo - Associação Nacional de Pesquisa e Pós-Graduação em Turismo (ANPTUR)false |
| dc.title.none.fl_str_mv |
Imaginitive cartographies of Brazil in German and French tourist brochures: exotization and commodization Cartografías imaginativas del Brasil en las brochuras turísticas alemanes y francesas: de la exotización a la mercantilización turística Cartografias imaginativas do Brasil nas brochuras turísticas alemãs e francesas: da exotização à mercantilização turística |
| title |
Imaginitive cartographies of Brazil in German and French tourist brochures: exotization and commodization |
| spellingShingle |
Imaginitive cartographies of Brazil in German and French tourist brochures: exotization and commodization Silveira, Lélian Patrícia de Oliveira Tourism Exotization Commoditization Brazil. Turismo Exotización Mercantilización Brasil. Turismo Exotização Mercantilização Brasil. |
| title_short |
Imaginitive cartographies of Brazil in German and French tourist brochures: exotization and commodization |
| title_full |
Imaginitive cartographies of Brazil in German and French tourist brochures: exotization and commodization |
| title_fullStr |
Imaginitive cartographies of Brazil in German and French tourist brochures: exotization and commodization |
| title_full_unstemmed |
Imaginitive cartographies of Brazil in German and French tourist brochures: exotization and commodization |
| title_sort |
Imaginitive cartographies of Brazil in German and French tourist brochures: exotization and commodization |
| author |
Silveira, Lélian Patrícia de Oliveira |
| author_facet |
Silveira, Lélian Patrícia de Oliveira Baptista, Maria Manuel |
| author_role |
author |
| author2 |
Baptista, Maria Manuel |
| author2_role |
author |
| dc.contributor.author.fl_str_mv |
Silveira, Lélian Patrícia de Oliveira Baptista, Maria Manuel |
| dc.subject.por.fl_str_mv |
Tourism Exotization Commoditization Brazil. Turismo Exotización Mercantilización Brasil. Turismo Exotização Mercantilização Brasil. |
| topic |
Tourism Exotization Commoditization Brazil. Turismo Exotización Mercantilización Brasil. Turismo Exotização Mercantilização Brasil. |
| description |
In the light of Cultural Studies and postcolonial theory, the present study aimed to investigate how the image of Brazil in tourist brochures that promote it in Germany and France in the seasons 2014 and 2015 is conditioned by commoditization and exotization. The analysis centered on the visual content of the tourist brochures allowed to access the symbolic representations involved in the perception of Brazil as an Other. In addition, it was possible to identify what was designated indistinctly, by cartographies or imaginative cultural landscapes in the representations of Brazil, centered in three dimensions: urban culture, rural culture and natural landscape, social and human dimension. In general, cartography or landscapes provide a set of references responsible for the characterization of destinations: cartography of urban culture was directly linked to the material heritage, cultural manifestations and touristification spaces that support the activities; the cartography of rural culture and the natural landscape was related to the way nature was represented and the multiple possibilities of the tourist to experience experiences; human social cartography has been linked to the behavior and lifestyle of the Brazilian people. |
| publishDate |
2019 |
| dc.date.none.fl_str_mv |
2019-05-13 |
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info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer reviewed Evaluado por pares Avaliado por pares |
| format |
article |
| status_str |
publishedVersion |
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https://rbtur.org.br/rbtur/article/view/1545 10.7784/rbtur.v13i2.1545 |
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https://rbtur.org.br/rbtur/article/view/1545 |
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10.7784/rbtur.v13i2.1545 |
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por eng |
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por eng |
| dc.relation.none.fl_str_mv |
https://rbtur.org.br/rbtur/article/view/1545/1298 https://rbtur.org.br/rbtur/article/view/1545/1299 |
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Copyright (c) 2019 Lelian Silveira info:eu-repo/semantics/openAccess |
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Copyright (c) 2019 Lelian Silveira |
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openAccess |
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application/pdf application/pdf |
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Anptur |
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Anptur |
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Revista Brasileira de Pesquisa em Turismo; Vol. 13 No. 2 (2019): maio/agosto; 69-92 Revista Brasileira de Pesquisa em Turismo; Vol. 13 Núm. 2 (2019): maio/agosto; 69-92 Revista Brasileira de Pesquisa em Turismo; v. 13 n. 2 (2019): maio/agosto; 69-92 1982-6125 reponame:Revista Brasileira de Pesquisa em Turismo instname:Associação Nacional de Pesquisa e Pós-Graduação em Turismo (ANPTUR) instacron:ANPPGT |
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Revista Brasileira de Pesquisa em Turismo |
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Revista Brasileira de Pesquisa em Turismo - Associação Nacional de Pesquisa e Pós-Graduação em Turismo (ANPTUR) |
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