SPONSORSHIP IN eSPORTS: A STUDY ABOUT THE INFLUENCE OF THE SPECTATOR?S IDENTIFICATION WITH eSPORTS ON THE SPONSOR?S BRAND EQUITY AND THE SPECTATOR?S PURCHASE INTENTION TOWARDS THE SPONSORS

Detalhes bibliográficos
Data de Publicação: 2020
Tipo de documento: Dissertação
Título da fonte: Portal de Dados Abertos da CAPES
Texto Completo: https://sucupira.capes.gov.br/sucupira/public/consultas/coleta/trabalhoConclusao/viewTrabalhoConclusao.jsf?popup=true&id_trabalho=9296445
id BRCRIS_fc298ba97093898b60e8113615a57ef8
network_acronym_str CAPES
network_name_str Portal de Dados Abertos da CAPES
dc.title.pt-BR.fl_str_mv SPONSORSHIP IN eSPORTS: A STUDY ABOUT THE INFLUENCE OF THE SPECTATOR?S IDENTIFICATION WITH eSPORTS ON THE SPONSOR?S BRAND EQUITY AND THE SPECTATOR?S PURCHASE INTENTION TOWARDS THE SPONSORS
title SPONSORSHIP IN eSPORTS: A STUDY ABOUT THE INFLUENCE OF THE SPECTATOR?S IDENTIFICATION WITH eSPORTS ON THE SPONSOR?S BRAND EQUITY AND THE SPECTATOR?S PURCHASE INTENTION TOWARDS THE SPONSORS
spellingShingle SPONSORSHIP IN eSPORTS: A STUDY ABOUT THE INFLUENCE OF THE SPECTATOR?S IDENTIFICATION WITH eSPORTS ON THE SPONSOR?S BRAND EQUITY AND THE SPECTATOR?S PURCHASE INTENTION TOWARDS THE SPONSORS
Purchase Intention.
Intenção de Compra.
title_short SPONSORSHIP IN eSPORTS: A STUDY ABOUT THE INFLUENCE OF THE SPECTATOR?S IDENTIFICATION WITH eSPORTS ON THE SPONSOR?S BRAND EQUITY AND THE SPECTATOR?S PURCHASE INTENTION TOWARDS THE SPONSORS
title_full SPONSORSHIP IN eSPORTS: A STUDY ABOUT THE INFLUENCE OF THE SPECTATOR?S IDENTIFICATION WITH eSPORTS ON THE SPONSOR?S BRAND EQUITY AND THE SPECTATOR?S PURCHASE INTENTION TOWARDS THE SPONSORS
title_fullStr SPONSORSHIP IN eSPORTS: A STUDY ABOUT THE INFLUENCE OF THE SPECTATOR?S IDENTIFICATION WITH eSPORTS ON THE SPONSOR?S BRAND EQUITY AND THE SPECTATOR?S PURCHASE INTENTION TOWARDS THE SPONSORS
SPONSORSHIP IN eSPORTS: A STUDY ABOUT THE INFLUENCE OF THE SPECTATOR?S IDENTIFICATION WITH eSPORTS ON THE SPONSOR?S BRAND EQUITY AND THE SPECTATOR?S PURCHASE INTENTION TOWARDS THE SPONSORS
title_full_unstemmed SPONSORSHIP IN eSPORTS: A STUDY ABOUT THE INFLUENCE OF THE SPECTATOR?S IDENTIFICATION WITH eSPORTS ON THE SPONSOR?S BRAND EQUITY AND THE SPECTATOR?S PURCHASE INTENTION TOWARDS THE SPONSORS
SPONSORSHIP IN eSPORTS: A STUDY ABOUT THE INFLUENCE OF THE SPECTATOR?S IDENTIFICATION WITH eSPORTS ON THE SPONSOR?S BRAND EQUITY AND THE SPECTATOR?S PURCHASE INTENTION TOWARDS THE SPONSORS
title_sort SPONSORSHIP IN eSPORTS: A STUDY ABOUT THE INFLUENCE OF THE SPECTATOR?S IDENTIFICATION WITH eSPORTS ON THE SPONSOR?S BRAND EQUITY AND THE SPECTATOR?S PURCHASE INTENTION TOWARDS THE SPONSORS
topic Purchase Intention.
Intenção de Compra.
publishDate 2020
format masterThesis
url https://sucupira.capes.gov.br/sucupira/public/consultas/coleta/trabalhoConclusao/viewTrabalhoConclusao.jsf?popup=true&id_trabalho=9296445
author_role author
dc.publisher.none.fl_str_mv UNIVERSIDADE FEDERAL DO RIO DE JANEIRO
publisher.none.fl_str_mv UNIVERSIDADE FEDERAL DO RIO DE JANEIRO
instname_str UNIVERSIDADE FEDERAL DO RIO DE JANEIRO
dc.publisher.program.fl_str_mv ADMINISTRAÇÃO
dc.description.course.none.fl_txt_mv ADMINISTRAÇÃO
reponame_str Portal de Dados Abertos da CAPES
collection Portal de Dados Abertos da CAPES
spelling CAPESPortal de Dados Abertos da CAPESSPONSORSHIP IN eSPORTS: A STUDY ABOUT THE INFLUENCE OF THE SPECTATOR?S IDENTIFICATION WITH eSPORTS ON THE SPONSOR?S BRAND EQUITY AND THE SPECTATOR?S PURCHASE INTENTION TOWARDS THE SPONSORSSPONSORSHIP IN eSPORTS: A STUDY ABOUT THE INFLUENCE OF THE SPECTATOR?S IDENTIFICATION WITH eSPORTS ON THE SPONSOR?S BRAND EQUITY AND THE SPECTATOR?S PURCHASE INTENTION TOWARDS THE SPONSORSSPONSORSHIP IN eSPORTS: A STUDY ABOUT THE INFLUENCE OF THE SPECTATOR?S IDENTIFICATION WITH eSPORTS ON THE SPONSOR?S BRAND EQUITY AND THE SPECTATOR?S PURCHASE INTENTION TOWARDS THE SPONSORSSPONSORSHIP IN eSPORTS: A STUDY ABOUT THE INFLUENCE OF THE SPECTATOR?S IDENTIFICATION WITH eSPORTS ON THE SPONSOR?S BRAND EQUITY AND THE SPECTATOR?S PURCHASE INTENTION TOWARDS THE SPONSORSSPONSORSHIP IN eSPORTS: A STUDY ABOUT THE INFLUENCE OF THE SPECTATOR?S IDENTIFICATION WITH eSPORTS ON THE SPONSOR?S BRAND EQUITY AND THE SPECTATOR?S PURCHASE INTENTION TOWARDS THE SPONSORSSPONSORSHIP IN eSPORTS: A STUDY ABOUT THE INFLUENCE OF THE SPECTATOR?S IDENTIFICATION WITH eSPORTS ON THE SPONSOR?S BRAND EQUITY AND THE SPECTATOR?S PURCHASE INTENTION TOWARDS THE SPONSORSSPONSORSHIP IN eSPORTS: A STUDY ABOUT THE INFLUENCE OF THE SPECTATOR?S IDENTIFICATION WITH eSPORTS ON THE SPONSOR?S BRAND EQUITY AND THE SPECTATOR?S PURCHASE INTENTION TOWARDS THE SPONSORSPurchase Intention.2020masterThesishttps://sucupira.capes.gov.br/sucupira/public/consultas/coleta/trabalhoConclusao/viewTrabalhoConclusao.jsf?popup=true&id_trabalho=9296445authorUNIVERSIDADE FEDERAL DO RIO DE JANEIROUNIVERSIDADE FEDERAL DO RIO DE JANEIROUNIVERSIDADE FEDERAL DO RIO DE JANEIROADMINISTRAÇÃOADMINISTRAÇÃOPortal de Dados Abertos da CAPESPortal de Dados Abertos da CAPES
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