A study of stakeholder views to shape a communication strategy for GMO in Brazil.

• Autor(a) principal: CAPALBO, D. M. F.
• Data de Publicação: 2015
• Outros Autores: ARANTES, O. M. N., MAIA, A. G., BORGES, I. C., SILVEIRA, J. M. F. J. da
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Repositório Institucional da EMBRAPA (Repository Open Access to Scientific Information from EMBRAPA - Alice)
• Texto Completo: http://www.alice.cnptia.embrapa.br/alice/handle/doc/1034461
• topic: Public awareness; Consumer perception; GM plants; Brazilian agriculture; Communication strategy; Planta transgênica; Consumidor; Comunicação; Biossegurança

Abstract: This paper analyzes the view of stakeholders on genetically modified organisms (GMOs) and the implications of these views on communication strategies for agricultural biotechnology in Brazil. It identifies and describes common groups of attitudes toward GMOs using multivariate statistical analyses. The study then looks for patterns of association between the common attitude groups and the following variables: socioeconomic characteristics trust in institutions as information sources and familiarity with the Brazilian biosafety authority. The article contributes to the understanding of public awareness by highlighting how information sources, trust in institutions, and socioeconomic characteristics, such as age and occupational qualification, play important roles in defining patterns of attitudes toward GMOs. The paper also discusses the implications of this knowledge for the development of a communication strategy plan that would promote public awareness and stimulate a well-informed Brazilian public debate on biosafety.