Idiosyncratic or Uniform Strategies: An Analysis of Multinationals from BRIC countries

Detalhes bibliográficos
Autor(a) principal: João, Belmiro Nascimento
Data de Publicação: 2010
Outros Autores: Borini, Felipe Mendes, de Souza, Crisomar Lobo, Guevara, Arnoldo José de Hoyos
Tipo de documento: Artigo
Idioma: por
Título da fonte: Internext
Texto Completo: https://internext.espm.br/internext/article/view/97
Resumo: The objective of this article is show that the BRIC´s multinationals do not have global strategies but regional strategies, and they do not belong to same strategic groups, so they cannot be analyzed on the same perspectives and theories. The literature on strategic groups and regionalization of multinationals give support for the thesis presented above, which it is tested by quantitative and qualitative secondary data concerning the oil and gas multinational industry of the BRIC countries. The result argues that multinationals from these countries are regional and adopt strategies idiosyncratic. Therefore, when analyzing the multinational companies from the BRIC assumptions must reflect the peculiarities of each country of the multinationals and their relationship with the regional competitive environment.
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spelling Idiosyncratic or Uniform Strategies: An Analysis of Multinationals from BRIC countriesESTRATÉGIAS IDIOSSINCRÁTICAS OU UNIFORMES: UMA ANÁLISE DAS MULTINACIONAIS DOS PAÍSES DO BRICBRICmultinacionaisgrupos estratégicosregionalização.The objective of this article is show that the BRIC´s multinationals do not have global strategies but regional strategies, and they do not belong to same strategic groups, so they cannot be analyzed on the same perspectives and theories. The literature on strategic groups and regionalization of multinationals give support for the thesis presented above, which it is tested by quantitative and qualitative secondary data concerning the oil and gas multinational industry of the BRIC countries. The result argues that multinationals from these countries are regional and adopt strategies idiosyncratic. Therefore, when analyzing the multinational companies from the BRIC assumptions must reflect the peculiarities of each country of the multinationals and their relationship with the regional competitive environment.O presente artigo tem como objetivo mostrar que as multinacionais dos países do BRIC não são globais, mas regionais, e que elas fazem parte de diferentes grupos estratégicos, portanto não podem ser analisadas sobre a mesma ótica. A revisão teórica sobre grupos estratégicos e regionalização das multinacionais sustenta a tese acima, que é testada por meio de dados secundários quantitativos e qualitativos referentes às multinacionais da indústria de óleo e gás dos países do BRIC. O resultado sustenta que as multinacionais desses países são regionais e adotam estratégias idiossincráticas. Portanto, ao analisar as empresas multinacionais originárias do BRIC as premissas devem repercutir as peculiaridades das multinacionais de cada país e sua relação com o ambiente competitivo regional.Escola Superior de Propaganda e Marketing - ESPM2010-12-22info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://internext.espm.br/internext/article/view/9710.18568/1980-4865.5133-49Internext - International Business and Management Review ; Vol. 5 No. 1 (2010); 33-49Internext; v. 5 n. 1 (2010); 33-491980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporhttps://internext.espm.br/internext/article/view/97/93Copyright (c) 2015 Internextinfo:eu-repo/semantics/openAccessJoão, Belmiro NascimentoBorini, Felipe Mendesde Souza, Crisomar LoboGuevara, Arnoldo José de Hoyos2023-03-27T20:32:38Zoai:ojs.emnuvens.com.br:article/97Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-03-27T20:32:38Internext - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv Idiosyncratic or Uniform Strategies: An Analysis of Multinationals from BRIC countries
ESTRATÉGIAS IDIOSSINCRÁTICAS OU UNIFORMES: UMA ANÁLISE DAS MULTINACIONAIS DOS PAÍSES DO BRIC
title Idiosyncratic or Uniform Strategies: An Analysis of Multinationals from BRIC countries
spellingShingle Idiosyncratic or Uniform Strategies: An Analysis of Multinationals from BRIC countries
João, Belmiro Nascimento
BRIC
multinacionais
grupos estratégicos
regionalização
.
title_short Idiosyncratic or Uniform Strategies: An Analysis of Multinationals from BRIC countries
title_full Idiosyncratic or Uniform Strategies: An Analysis of Multinationals from BRIC countries
title_fullStr Idiosyncratic or Uniform Strategies: An Analysis of Multinationals from BRIC countries
title_full_unstemmed Idiosyncratic or Uniform Strategies: An Analysis of Multinationals from BRIC countries
title_sort Idiosyncratic or Uniform Strategies: An Analysis of Multinationals from BRIC countries
author João, Belmiro Nascimento
author_facet João, Belmiro Nascimento
Borini, Felipe Mendes
de Souza, Crisomar Lobo
Guevara, Arnoldo José de Hoyos
author_role author
author2 Borini, Felipe Mendes
de Souza, Crisomar Lobo
Guevara, Arnoldo José de Hoyos
author2_role author
author
author
dc.contributor.author.fl_str_mv João, Belmiro Nascimento
Borini, Felipe Mendes
de Souza, Crisomar Lobo
Guevara, Arnoldo José de Hoyos
dc.subject.por.fl_str_mv BRIC
multinacionais
grupos estratégicos
regionalização
.
topic BRIC
multinacionais
grupos estratégicos
regionalização
.
description The objective of this article is show that the BRIC´s multinationals do not have global strategies but regional strategies, and they do not belong to same strategic groups, so they cannot be analyzed on the same perspectives and theories. The literature on strategic groups and regionalization of multinationals give support for the thesis presented above, which it is tested by quantitative and qualitative secondary data concerning the oil and gas multinational industry of the BRIC countries. The result argues that multinationals from these countries are regional and adopt strategies idiosyncratic. Therefore, when analyzing the multinational companies from the BRIC assumptions must reflect the peculiarities of each country of the multinationals and their relationship with the regional competitive environment.
publishDate 2010
dc.date.none.fl_str_mv 2010-12-22
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://internext.espm.br/internext/article/view/97
10.18568/1980-4865.5133-49
url https://internext.espm.br/internext/article/view/97
identifier_str_mv 10.18568/1980-4865.5133-49
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://internext.espm.br/internext/article/view/97/93
dc.rights.driver.fl_str_mv Copyright (c) 2015 Internext
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Internext
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
dc.source.none.fl_str_mv Internext - International Business and Management Review ; Vol. 5 No. 1 (2010); 33-49
Internext; v. 5 n. 1 (2010); 33-49
1980-4865
reponame:Internext
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Internext
collection Internext
repository.name.fl_str_mv Internext - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv internext@espm.br
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