The influence of soft power on the internationalization of Brazilian cultural products: Proposal for a framework

Detalhes bibliográficos
Autor(a) principal: Neto, Alexandre Rabêlo Neto
Data de Publicação: 2016
Outros Autores: de Sousa Filho, José Milton
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Internext
Texto Completo: https://internext.espm.br/internext/article/view/313
Resumo: Culture has become one of the fastest growing sectors in post-industrial economies. To know its function and to expand its performance as a factor of inflow in the economy will allow us to improve living conditions, favoring the better organization of productive processes and access to cultural goods. Internationalizing means considering different levels of relationship and business execution, from the buying and selling of products and services to investment in assets in other countries (direct investment and portfolio investment). Soft power is included in this discussion because of its potential to give a country an internationalization strategy with regard to cultural products. The main objective of the study is to analyze the influence of soft power as a moderating variable in the internationalization of Brazilian cultural products. The development of explanatory models on the internationalization of Brazilian cultural products has been little explored. The proposed framework presented here relates to the variables "made in", preference, and internationalization of Brazilian cultural product with the moderating variable of soft power, aiming to provide opportunities for further discussions on the subject, besides enabling its application for future studies.
id ESPM-2_c37b2ad9d1dcea8f6111edb63daf2f69
oai_identifier_str oai:ojs.emnuvens.com.br:article/313
network_acronym_str ESPM-2
network_name_str Internext
repository_id_str
spelling The influence of soft power on the internationalization of Brazilian cultural products: Proposal for a frameworkA influência do Soft Power na Internacionalização dos Produtos Culturais Brasileiros: Uma Proposta de FrameworkCultural productSoft powerInternationalizationProduto culturalSoft powerInternacionalizaçãonegócios internacionaisCulture has become one of the fastest growing sectors in post-industrial economies. To know its function and to expand its performance as a factor of inflow in the economy will allow us to improve living conditions, favoring the better organization of productive processes and access to cultural goods. Internationalizing means considering different levels of relationship and business execution, from the buying and selling of products and services to investment in assets in other countries (direct investment and portfolio investment). Soft power is included in this discussion because of its potential to give a country an internationalization strategy with regard to cultural products. The main objective of the study is to analyze the influence of soft power as a moderating variable in the internationalization of Brazilian cultural products. The development of explanatory models on the internationalization of Brazilian cultural products has been little explored. The proposed framework presented here relates to the variables "made in", preference, and internationalization of Brazilian cultural product with the moderating variable of soft power, aiming to provide opportunities for further discussions on the subject, besides enabling its application for future studies.A cultura tornou-se um dos setores de mais rápido crescimento nas economias pós-industriais. Conhecer o seu funcionamento, além de ampliar o seu desempenho como um fator de ingresso para a economia, nos permitirá agregar a melhoria de condições de vida como parte da mesma estratégia, favorecendo a criação endógena, melhor organização do processo produtivo e acesso aos bens culturais. Internacionalizar significa considerar diferentes níveis de relacionamento e de realização de negócios, desde a compra e venda de produtos e serviços (comércio exterior) até o investimento em ativos em outros países (investimento direto e investimento de carteira). Desse modo, pode-se incluir nessa discussão o soft power (poder brando) com a finalidade de proporcionar ao país uma possível estratégia de internacionalização, no que se refere aos produtos culturais. O objetivo principal do estudo é analisar a influência do soft power como variável moderadora na internacionalização de produtos culturais brasileiros. Percebe-se que o desenvolvimento de modelos explicativos sobre a internacionalização dos produtos culturais brasileiros é pouco explorado. Portanto, a proposta de framework aqui apresentada, relaciona as variáveis “made in”, preferência e internacionalização do produto cultural brasileiro, tendo como variável moderadora o soft power, objetivando oportunizar novas discussões sobre o assunto, além de possibilitar sua aplicação para futuros estudos.Escola Superior de Propaganda e Marketing - ESPM2016-05-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://internext.espm.br/internext/article/view/31310.18568/1980-4865.11137-48Internext - International Business and Management Review ; Vol. 11 No. 1 (2016): Janeiro/Abril; 37-48Internext; v. 11 n. 1 (2016): Janeiro/Abril; 37-481980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporenghttps://internext.espm.br/internext/article/view/313/262https://internext.espm.br/internext/article/view/313/263Copyright (c) 2016 Internext - Revista Eletrônica de Negócios Internacionais da ESPMinfo:eu-repo/semantics/openAccessNeto, Alexandre Rabêlo Netode Sousa Filho, José Milton2023-06-06T20:32:41Zoai:ojs.emnuvens.com.br:article/313Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-06-06T20:32:41Internext - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv The influence of soft power on the internationalization of Brazilian cultural products: Proposal for a framework
A influência do Soft Power na Internacionalização dos Produtos Culturais Brasileiros: Uma Proposta de Framework
title The influence of soft power on the internationalization of Brazilian cultural products: Proposal for a framework
spellingShingle The influence of soft power on the internationalization of Brazilian cultural products: Proposal for a framework
Neto, Alexandre Rabêlo Neto
Cultural product
Soft power
Internationalization
Produto cultural
Soft power
Internacionalização
negócios internacionais
title_short The influence of soft power on the internationalization of Brazilian cultural products: Proposal for a framework
title_full The influence of soft power on the internationalization of Brazilian cultural products: Proposal for a framework
title_fullStr The influence of soft power on the internationalization of Brazilian cultural products: Proposal for a framework
title_full_unstemmed The influence of soft power on the internationalization of Brazilian cultural products: Proposal for a framework
title_sort The influence of soft power on the internationalization of Brazilian cultural products: Proposal for a framework
author Neto, Alexandre Rabêlo Neto
author_facet Neto, Alexandre Rabêlo Neto
de Sousa Filho, José Milton
author_role author
author2 de Sousa Filho, José Milton
author2_role author
dc.contributor.author.fl_str_mv Neto, Alexandre Rabêlo Neto
de Sousa Filho, José Milton
dc.subject.por.fl_str_mv Cultural product
Soft power
Internationalization
Produto cultural
Soft power
Internacionalização
negócios internacionais
topic Cultural product
Soft power
Internationalization
Produto cultural
Soft power
Internacionalização
negócios internacionais
description Culture has become one of the fastest growing sectors in post-industrial economies. To know its function and to expand its performance as a factor of inflow in the economy will allow us to improve living conditions, favoring the better organization of productive processes and access to cultural goods. Internationalizing means considering different levels of relationship and business execution, from the buying and selling of products and services to investment in assets in other countries (direct investment and portfolio investment). Soft power is included in this discussion because of its potential to give a country an internationalization strategy with regard to cultural products. The main objective of the study is to analyze the influence of soft power as a moderating variable in the internationalization of Brazilian cultural products. The development of explanatory models on the internationalization of Brazilian cultural products has been little explored. The proposed framework presented here relates to the variables "made in", preference, and internationalization of Brazilian cultural product with the moderating variable of soft power, aiming to provide opportunities for further discussions on the subject, besides enabling its application for future studies.
publishDate 2016
dc.date.none.fl_str_mv 2016-05-17
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://internext.espm.br/internext/article/view/313
10.18568/1980-4865.11137-48
url https://internext.espm.br/internext/article/view/313
identifier_str_mv 10.18568/1980-4865.11137-48
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://internext.espm.br/internext/article/view/313/262
https://internext.espm.br/internext/article/view/313/263
dc.rights.driver.fl_str_mv Copyright (c) 2016 Internext - Revista Eletrônica de Negócios Internacionais da ESPM
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Internext - Revista Eletrônica de Negócios Internacionais da ESPM
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
dc.source.none.fl_str_mv Internext - International Business and Management Review ; Vol. 11 No. 1 (2016): Janeiro/Abril; 37-48
Internext; v. 11 n. 1 (2016): Janeiro/Abril; 37-48
1980-4865
reponame:Internext
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Internext
collection Internext
repository.name.fl_str_mv Internext - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv internext@espm.br
_version_ 1793890309621415936

Registros relacionados