IInnovation practices based on creative industry: a study in the Paranhana region, Rio Grande do Sul, Brazil
Autor(a) principal: | |
---|---|
Data de Publicação: | 2023 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por eng |
Título da fonte: | Diálogo com a Economia Criativa |
Texto Completo: | https://dialogo.espm.br/revistadcec-rj/article/view/457 |
Resumo: | The article discussed innovation practices originated from actions of organizations linked to thecreative industry, specific in the region of Paranhana, Rio Grande do Sul. It was based on the principle that the creative industry has the potential to collaborate with regional development, valuing production and consumption practices that are intrinsic to the intellectual and cultural capital of certain territories. The problem raised is: how do organizations in the region of Paranhana appropriate the characteristics of the creative industry to encourage innovation? Through an exploratory and descriptive methodology, interviews were conducted with managers, in order to collect and analyze qualitative data on their creative experiments that culminate in innovative actions. As a result, a mapping of innovation practices driven by creative industries in that regionis presented, with a guiding trend being identified for the action of creative companies or consultancies linked more to the optimization of processes of traditional organizations than to the creation of new products or services. In short, results appear as initial mapping of innovation practices from the creative industry, proving to be a useful instrument for the action of organizationsin this region. |
id |
ESPM-4_ff5b951291fdad83559aac67405be967 |
---|---|
oai_identifier_str |
oai:ojs.dialogo.espm.br:article/457 |
network_acronym_str |
ESPM-4 |
network_name_str |
Diálogo com a Economia Criativa |
repository_id_str |
|
spelling |
IInnovation practices based on creative industry: a study in the Paranhana region, Rio Grande do Sul, BrazilPráticas de inovação por meio da indústria criativa: um estudo na região do Paranhana/RSCreative industriesInnovationCreativityRegional developmentIndústria criativaInovaçãoCriatividadeDesenvolvimento regionalThe article discussed innovation practices originated from actions of organizations linked to thecreative industry, specific in the region of Paranhana, Rio Grande do Sul. It was based on the principle that the creative industry has the potential to collaborate with regional development, valuing production and consumption practices that are intrinsic to the intellectual and cultural capital of certain territories. The problem raised is: how do organizations in the region of Paranhana appropriate the characteristics of the creative industry to encourage innovation? Through an exploratory and descriptive methodology, interviews were conducted with managers, in order to collect and analyze qualitative data on their creative experiments that culminate in innovative actions. As a result, a mapping of innovation practices driven by creative industries in that regionis presented, with a guiding trend being identified for the action of creative companies or consultancies linked more to the optimization of processes of traditional organizations than to the creation of new products or services. In short, results appear as initial mapping of innovation practices from the creative industry, proving to be a useful instrument for the action of organizationsin this region.O artigo discute práticas de inovação originadas em ações de organizações vinculadas à indústria criativa, especificamente na região do Paranhana (RS). Parte-se do princípio de que a indústria criativa possui potencial para colaborar com o desenvolvimento regional, valorizando práticas de produção e consumo intrínsecas ao capital intelectual e cultural de determinados territórios. Lança-se o seguinte problema: de que forma organizações na região do Paranhana se apropriamdas características da indústria criativa para estimular a inovação? Por meio de metodologia exploratória e descritiva, foram conduzidas entrevistas com gestores, a fim de coletar e analisar dados qualitativos sobre suas experimentações criativas que culminam em ações inovadoras. Como resultado é apresentado levantamento de práticas de inovação impulsionadas pelas indústrias criativas na região, sendo identificada tendência para a ação de empresas ou consultorias criativas ligadas mais à otimização de processos de organizações tradicionais do que propriamente à criação deprodutos/serviços. Em suma, os resultados surgem como mapeamento inicial de práticas de inovação por meio da indústria criativa, revelando-se instrumento útil para a ação de organizações nessa região.Escola Superior de Propaganda e Marketing2023-08-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://dialogo.espm.br/revistadcec-rj/article/view/45710.22398/2525-2828.823107-124Journal Dialogue with Creative Economy; Vol. 8 No. 23 (2023): Artigos livresDiálogo com a Economia Criativa; v. 8 n. 23 (2023): Artigos livres2525-2828reponame:Diálogo com a Economia Criativainstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporenghttps://dialogo.espm.br/revistadcec-rj/article/view/457/380https://dialogo.espm.br/revistadcec-rj/article/view/457/381Copyright (c) 2023 Eduardo Zilles Borba, Valmir Mateus Portal, Marley Rodrigueshttp://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessZilles Borba, EduardoPortal, Valmir MateusRodrigues, Marley2023-09-01T01:32:13Zoai:ojs.dialogo.espm.br:article/457Revistahttps://dialogo.espm.br/revistadcec-rj/ONGhttps://dialogo.espm.br/revistadcec-rj/oai||revistadcec-rj@espm.br2525-28282525-2828opendoar:2023-09-01T01:32:13Diálogo com a Economia Criativa - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.none.fl_str_mv |
IInnovation practices based on creative industry: a study in the Paranhana region, Rio Grande do Sul, Brazil Práticas de inovação por meio da indústria criativa: um estudo na região do Paranhana/RS |
title |
IInnovation practices based on creative industry: a study in the Paranhana region, Rio Grande do Sul, Brazil |
spellingShingle |
IInnovation practices based on creative industry: a study in the Paranhana region, Rio Grande do Sul, Brazil Zilles Borba, Eduardo Creative industries Innovation Creativity Regional development Indústria criativa Inovação Criatividade Desenvolvimento regional |
title_short |
IInnovation practices based on creative industry: a study in the Paranhana region, Rio Grande do Sul, Brazil |
title_full |
IInnovation practices based on creative industry: a study in the Paranhana region, Rio Grande do Sul, Brazil |
title_fullStr |
IInnovation practices based on creative industry: a study in the Paranhana region, Rio Grande do Sul, Brazil |
title_full_unstemmed |
IInnovation practices based on creative industry: a study in the Paranhana region, Rio Grande do Sul, Brazil |
title_sort |
IInnovation practices based on creative industry: a study in the Paranhana region, Rio Grande do Sul, Brazil |
author |
Zilles Borba, Eduardo |
author_facet |
Zilles Borba, Eduardo Portal, Valmir Mateus Rodrigues, Marley |
author_role |
author |
author2 |
Portal, Valmir Mateus Rodrigues, Marley |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Zilles Borba, Eduardo Portal, Valmir Mateus Rodrigues, Marley |
dc.subject.por.fl_str_mv |
Creative industries Innovation Creativity Regional development Indústria criativa Inovação Criatividade Desenvolvimento regional |
topic |
Creative industries Innovation Creativity Regional development Indústria criativa Inovação Criatividade Desenvolvimento regional |
description |
The article discussed innovation practices originated from actions of organizations linked to thecreative industry, specific in the region of Paranhana, Rio Grande do Sul. It was based on the principle that the creative industry has the potential to collaborate with regional development, valuing production and consumption practices that are intrinsic to the intellectual and cultural capital of certain territories. The problem raised is: how do organizations in the region of Paranhana appropriate the characteristics of the creative industry to encourage innovation? Through an exploratory and descriptive methodology, interviews were conducted with managers, in order to collect and analyze qualitative data on their creative experiments that culminate in innovative actions. As a result, a mapping of innovation practices driven by creative industries in that regionis presented, with a guiding trend being identified for the action of creative companies or consultancies linked more to the optimization of processes of traditional organizations than to the creation of new products or services. In short, results appear as initial mapping of innovation practices from the creative industry, proving to be a useful instrument for the action of organizationsin this region. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-08-31 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://dialogo.espm.br/revistadcec-rj/article/view/457 10.22398/2525-2828.823107-124 |
url |
https://dialogo.espm.br/revistadcec-rj/article/view/457 |
identifier_str_mv |
10.22398/2525-2828.823107-124 |
dc.language.iso.fl_str_mv |
por eng |
language |
por eng |
dc.relation.none.fl_str_mv |
https://dialogo.espm.br/revistadcec-rj/article/view/457/380 https://dialogo.espm.br/revistadcec-rj/article/view/457/381 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2023 Eduardo Zilles Borba, Valmir Mateus Portal, Marley Rodrigues http://creativecommons.org/licenses/by-nc-nd/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2023 Eduardo Zilles Borba, Valmir Mateus Portal, Marley Rodrigues http://creativecommons.org/licenses/by-nc-nd/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing |
publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing |
dc.source.none.fl_str_mv |
Journal Dialogue with Creative Economy; Vol. 8 No. 23 (2023): Artigos livres Diálogo com a Economia Criativa; v. 8 n. 23 (2023): Artigos livres 2525-2828 reponame:Diálogo com a Economia Criativa instname:Escola Superior de Propaganda e Marketing (ESPM) instacron:ESPM |
instname_str |
Escola Superior de Propaganda e Marketing (ESPM) |
instacron_str |
ESPM |
institution |
ESPM |
reponame_str |
Diálogo com a Economia Criativa |
collection |
Diálogo com a Economia Criativa |
repository.name.fl_str_mv |
Diálogo com a Economia Criativa - Escola Superior de Propaganda e Marketing (ESPM) |
repository.mail.fl_str_mv |
||revistadcec-rj@espm.br |
_version_ |
1797231688762261504 |