IInnovation practices based on creative industry: a study in the Paranhana region, Rio Grande do Sul, Brazil

Detalhes bibliográficos
Autor(a) principal: Zilles Borba, Eduardo
Data de Publicação: 2023
Outros Autores: Portal, Valmir Mateus, Rodrigues, Marley
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Diálogo com a Economia Criativa
Texto Completo: https://dialogo.espm.br/revistadcec-rj/article/view/457
Resumo: The article discussed innovation practices originated from actions of organizations linked to thecreative industry, specific in the region of Paranhana, Rio Grande do Sul. It was based on the principle that the creative industry has the potential to collaborate with regional development, valuing production and consumption practices that are intrinsic to the intellectual and cultural capital of certain territories. The problem raised is: how do organizations in the region of Paranhana appropriate the characteristics of the creative industry to encourage innovation? Through an exploratory and descriptive methodology, interviews were conducted with managers, in order to collect and analyze qualitative data on their creative experiments that culminate in innovative actions. As a result, a mapping of innovation practices driven by creative industries in that regionis presented, with a guiding trend being identified for the action of creative companies or consultancies linked more to the optimization of processes of traditional organizations than to the creation of new products or services. In short, results appear as initial mapping of innovation practices from the creative industry, proving to be a useful instrument for the action of organizationsin this region.
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spelling IInnovation practices based on creative industry: a study in the Paranhana region, Rio Grande do Sul, BrazilPráticas de inovação por meio da indústria criativa: um estudo na região do Paranhana/RSCreative industriesInnovationCreativityRegional developmentIndústria criativaInovaçãoCriatividadeDesenvolvimento regionalThe article discussed innovation practices originated from actions of organizations linked to thecreative industry, specific in the region of Paranhana, Rio Grande do Sul. It was based on the principle that the creative industry has the potential to collaborate with regional development, valuing production and consumption practices that are intrinsic to the intellectual and cultural capital of certain territories. The problem raised is: how do organizations in the region of Paranhana appropriate the characteristics of the creative industry to encourage innovation? Through an exploratory and descriptive methodology, interviews were conducted with managers, in order to collect and analyze qualitative data on their creative experiments that culminate in innovative actions. As a result, a mapping of innovation practices driven by creative industries in that regionis presented, with a guiding trend being identified for the action of creative companies or consultancies linked more to the optimization of processes of traditional organizations than to the creation of new products or services. In short, results appear as initial mapping of innovation practices from the creative industry, proving to be a useful instrument for the action of organizationsin this region.O artigo discute práticas de inovação originadas em ações de organizações vinculadas à indústria criativa, especificamente na região do Paranhana (RS). Parte-se do princípio de que a indústria criativa possui potencial para colaborar com o desenvolvimento regional, valorizando práticas de produção e consumo intrínsecas ao capital intelectual e cultural de determinados territórios. Lança-se o seguinte problema: de que forma organizações na região do Paranhana se apropriamdas características da indústria criativa para estimular a inovação? Por meio de metodologia exploratória e descritiva, foram conduzidas entrevistas com gestores, a fim de coletar e analisar dados qualitativos sobre suas experimentações criativas que culminam em ações inovadoras. Como resultado é apresentado levantamento de práticas de inovação impulsionadas pelas indústrias criativas na região, sendo identificada tendência para a ação de empresas ou consultorias criativas ligadas mais à otimização de processos de organizações tradicionais do que propriamente à criação deprodutos/serviços. Em suma, os resultados surgem como mapeamento inicial de práticas de inovação por meio da indústria criativa, revelando-se instrumento útil para a ação de organizações nessa região.Escola Superior de Propaganda e Marketing2023-08-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://dialogo.espm.br/revistadcec-rj/article/view/45710.22398/2525-2828.823107-124Journal Dialogue with Creative Economy; Vol. 8 No. 23 (2023): Artigos livresDiálogo com a Economia Criativa; v. 8 n. 23 (2023): Artigos livres2525-2828reponame:Diálogo com a Economia Criativainstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporenghttps://dialogo.espm.br/revistadcec-rj/article/view/457/380https://dialogo.espm.br/revistadcec-rj/article/view/457/381Copyright (c) 2023 Eduardo Zilles Borba, Valmir Mateus Portal, Marley Rodrigueshttp://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessZilles Borba, EduardoPortal, Valmir MateusRodrigues, Marley2023-09-01T01:32:13Zoai:ojs.dialogo.espm.br:article/457Revistahttps://dialogo.espm.br/revistadcec-rj/ONGhttps://dialogo.espm.br/revistadcec-rj/oai||revistadcec-rj@espm.br2525-28282525-2828opendoar:2023-09-01T01:32:13Diálogo com a Economia Criativa - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv IInnovation practices based on creative industry: a study in the Paranhana region, Rio Grande do Sul, Brazil
Práticas de inovação por meio da indústria criativa: um estudo na região do Paranhana/RS
title IInnovation practices based on creative industry: a study in the Paranhana region, Rio Grande do Sul, Brazil
spellingShingle IInnovation practices based on creative industry: a study in the Paranhana region, Rio Grande do Sul, Brazil
Zilles Borba, Eduardo
Creative industries
Innovation
Creativity
Regional development
Indústria criativa
Inovação
Criatividade
Desenvolvimento regional
title_short IInnovation practices based on creative industry: a study in the Paranhana region, Rio Grande do Sul, Brazil
title_full IInnovation practices based on creative industry: a study in the Paranhana region, Rio Grande do Sul, Brazil
title_fullStr IInnovation practices based on creative industry: a study in the Paranhana region, Rio Grande do Sul, Brazil
title_full_unstemmed IInnovation practices based on creative industry: a study in the Paranhana region, Rio Grande do Sul, Brazil
title_sort IInnovation practices based on creative industry: a study in the Paranhana region, Rio Grande do Sul, Brazil
author Zilles Borba, Eduardo
author_facet Zilles Borba, Eduardo
Portal, Valmir Mateus
Rodrigues, Marley
author_role author
author2 Portal, Valmir Mateus
Rodrigues, Marley
author2_role author
author
dc.contributor.author.fl_str_mv Zilles Borba, Eduardo
Portal, Valmir Mateus
Rodrigues, Marley
dc.subject.por.fl_str_mv Creative industries
Innovation
Creativity
Regional development
Indústria criativa
Inovação
Criatividade
Desenvolvimento regional
topic Creative industries
Innovation
Creativity
Regional development
Indústria criativa
Inovação
Criatividade
Desenvolvimento regional
description The article discussed innovation practices originated from actions of organizations linked to thecreative industry, specific in the region of Paranhana, Rio Grande do Sul. It was based on the principle that the creative industry has the potential to collaborate with regional development, valuing production and consumption practices that are intrinsic to the intellectual and cultural capital of certain territories. The problem raised is: how do organizations in the region of Paranhana appropriate the characteristics of the creative industry to encourage innovation? Through an exploratory and descriptive methodology, interviews were conducted with managers, in order to collect and analyze qualitative data on their creative experiments that culminate in innovative actions. As a result, a mapping of innovation practices driven by creative industries in that regionis presented, with a guiding trend being identified for the action of creative companies or consultancies linked more to the optimization of processes of traditional organizations than to the creation of new products or services. In short, results appear as initial mapping of innovation practices from the creative industry, proving to be a useful instrument for the action of organizationsin this region.
publishDate 2023
dc.date.none.fl_str_mv 2023-08-31
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://dialogo.espm.br/revistadcec-rj/article/view/457
10.22398/2525-2828.823107-124
url https://dialogo.espm.br/revistadcec-rj/article/view/457
identifier_str_mv 10.22398/2525-2828.823107-124
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://dialogo.espm.br/revistadcec-rj/article/view/457/380
https://dialogo.espm.br/revistadcec-rj/article/view/457/381
dc.rights.driver.fl_str_mv Copyright (c) 2023 Eduardo Zilles Borba, Valmir Mateus Portal, Marley Rodrigues
http://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Eduardo Zilles Borba, Valmir Mateus Portal, Marley Rodrigues
http://creativecommons.org/licenses/by-nc-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing
dc.source.none.fl_str_mv Journal Dialogue with Creative Economy; Vol. 8 No. 23 (2023): Artigos livres
Diálogo com a Economia Criativa; v. 8 n. 23 (2023): Artigos livres
2525-2828
reponame:Diálogo com a Economia Criativa
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Diálogo com a Economia Criativa
collection Diálogo com a Economia Criativa
repository.name.fl_str_mv Diálogo com a Economia Criativa - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv ||revistadcec-rj@espm.br
_version_ 1797231688762261504

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