O deficiente visual como turista: motivações, facilitadores e inibidores na escolha de destinos turísticos

• Autor(a) principal: Delmanto, Aline
• Data de Publicação: 2020
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da ESPM
• Texto Completo: http://tede2.espm.br/handle/tede/518
• topic: comportamento do consumidor; escolha de destino turístico; deficiente visual; turismo; consumer behaviour; choice of tourist destination; visually impaired; tourism; CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO

Activities connected to tourism have been gaining importance in the contemporary world. Individuals with different profile and needs have been enjoying it, including people with disabilities as the visually impaired. Presuming that traveling means providing life quality, every single citizen must have the right to products, services and destinations meeting their specific demands. Therefore, it becomes a necessity to understand motivating choice factors and purchases processes of a certain public proving them with the right options. Thus, this project objectives are to understand if the existence of accessible touristic services are determining in destination choice for the visually impaired leisure travelling; to identify if there is a hierarchy among choice factors for tourist destinations; to identify behavioural differences among the visually impaired who lost their sight along their lives, the severe visually impaired or childhood blindness and those with sight loss by answering the following research questioning: What factors influence destination choice for someone visually impaired when leisure travelling? An exploratory qualitative research, of post-positivist nature, with in-depth interviews, was conducted. We considered 15 interviews for analysis, conducted between June and July 2019. The interviewees were chosen in a nonprobability expert and snowballing sampling. To understand the data gathered, they chose to analyze the content assisted by Atlas ti, which worked as a support instrument, helping create categories, codify, control, filter and search results. They concluded that the stage of acceptance of the disability and the way that the individual is willing to face the barriers that the tourist consumption brings will determine the factors that influence the choice of the destination. There is difference of behavior in the groups studied, although it is possible to perceive a similarity of behavior among the people with congenital disability and the people with acquired disability. The more differentiated group is the group of individuals with low vision, more difficult to be characterized due to the different types and degrees of disability. They also identified the need to analyze separately the individuals with visual disability who have service dogs, since they have direct influence on the decision-making process. In general, the accessibility is not the determining factor in the choice. It works as a complement that improves the experience lived.