The flesh is weak: humour as complaint

• Autor(a) principal: Oliveira, Cintia Rodrigues de
• Data de Publicação: 2022
• Outros Autores: Alcadipani, Rafael
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Eletrônica de Ciência Administrativa
• Texto Completo: http://www.periodicosibepes.org.br/index.php/recadm/article/view/3516
• topic: Management; complaint; memes; humour; weak flesh; Administração; denúncia; memes; humor; operação carne fraca

In this paper, we approach the manifestations of Internet users in online social networks when an operation initiated by the Federal Police in Brazil against corporate corruption, with great national and international repercussions, the “weak flesh”. Our aim is to understand the use of humor in demonstrations against the supposed criminal actions of corporations, especially when they harm consumers. The research is qualitative and we use thematic analysis with a focus on intertextuality. We analyze the appropriation in the memes in the social networks Facebook and WhatsApp, trying to recognize in what way the humor has been used. Our analysis has identified that memes represent a strategy of discursive resistance against corporate crimes, which manifests itself in the form of humor as a denunciation: denunciation of corporations, denunciation of our fragility towards corporations and denunciation against corporate marketing.