The Effect of Reactance on Satisfaction: A Study in the Context of Supplementary Health Care Systems

Detalhes bibliográficos
Autor(a) principal: Rafael, Diego Nogueira
Data de Publicação: 2019
Outros Autores: Lopes, Evandro Luiz
Tipo de documento: Artigo
Idioma: eng
por
Título da fonte: BBR. Brazilian Business Review (English edition. Online)
Texto Completo: http://www.bbronline.com.br/index.php/bbr/article/view/512
Resumo: In a scenario in which the State is unable to serve the entire population, private health organizations have emerged, offering health plans and private assistance, called supplementary health systems. Given this context, the theme of this work is the study of the effect of psychological reactance on the satisfaction of users of supplementary health plans. The empirical phase was conducted through a survey with 145 university students. Data analysis, conducted through the macro PROCESS, indicated that the valuation of supplementary health care providers is closely related to the level of individual reactance of the user and the way the plan is contracted. Furthermore, freedom of choice of the operator minimizes negative evaluations from individuals with high psychological reactance.
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spelling The Effect of Reactance on Satisfaction: A Study in the Context of Supplementary Health Care SystemsO Efeito da Reatância na Satisfação: Um Estudo no Contexto das Operadoras de Saúde Suplementarpsychological reactanceuser satisfactionprovidersreatância psicológicasatisfação do usuáriooperadoras de saúde suplementarIn a scenario in which the State is unable to serve the entire population, private health organizations have emerged, offering health plans and private assistance, called supplementary health systems. Given this context, the theme of this work is the study of the effect of psychological reactance on the satisfaction of users of supplementary health plans. The empirical phase was conducted through a survey with 145 university students. Data analysis, conducted through the macro PROCESS, indicated that the valuation of supplementary health care providers is closely related to the level of individual reactance of the user and the way the plan is contracted. Furthermore, freedom of choice of the operator minimizes negative evaluations from individuals with high psychological reactance.Em um cenário no qual o Estado não consegue atender toda a população, as organizações privadas de saúde tomaram para si parte desse mercado, oferecendo planos de saúde e assistência privada, os quais constituem o que é chamado de sistema de saúde suplementar. Diante desse contexto, o tema deste trabalho é o estudo da reatância psicológica na satisfação dos usuários de planos de saúde suplementar. A fase empírica foi conduzida por meio de um survey, que teve como amostra 145 estudantes universitários. A análise dos dados, conduzida por meio da macro PROCESS, indicou que a avaliação das operadoras de saúde suplementar está intimamente relacionada com o nível de reatância individual do usuário e também com a forma de contratação do plano, sendo que a liberdade de escolha da operadora minimiza a avaliação negativa dos indivíduos com alta reatância psicológica.FUCAPE Business Shool2019-03-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleArtigo revisado pelos paresapplication/pdfapplication/pdfhttp://www.bbronline.com.br/index.php/bbr/article/view/51210.15728/bbr.2019.16.2.1Brazilian Business Review; Vol. 16 No. 2 (2019): March to April 2019; 102-117Brazilian Business Review; v. 16 n. 2 (2019): Março a Abril de 2019; 102-1171808-23861807-734Xreponame:BBR. Brazilian Business Review (English edition. Online)instname:Fucape Business School (FBS)instacron:FBSengporhttp://www.bbronline.com.br/index.php/bbr/article/view/512/777http://www.bbronline.com.br/index.php/bbr/article/view/512/778Copyright (c) 2019 Brazilian Business Reviewhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessRafael, Diego NogueiraLopes, Evandro Luiz2019-04-30T21:21:49Zoai:ojs.pkp.sfu.ca:article/512Revistahttps://www.bbronline.com.br/index.php/bbr/indexONGhttp://www.bbronline.com.br/index.php/bbr/oai|| bbronline@bbronline.com.br1808-23861808-2386opendoar:2019-04-30T21:21:49BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)false
dc.title.none.fl_str_mv The Effect of Reactance on Satisfaction: A Study in the Context of Supplementary Health Care Systems
O Efeito da Reatância na Satisfação: Um Estudo no Contexto das Operadoras de Saúde Suplementar
title The Effect of Reactance on Satisfaction: A Study in the Context of Supplementary Health Care Systems
spellingShingle The Effect of Reactance on Satisfaction: A Study in the Context of Supplementary Health Care Systems
Rafael, Diego Nogueira
psychological reactance
user satisfaction
providers
reatância psicológica
satisfação do usuário
operadoras de saúde suplementar
title_short The Effect of Reactance on Satisfaction: A Study in the Context of Supplementary Health Care Systems
title_full The Effect of Reactance on Satisfaction: A Study in the Context of Supplementary Health Care Systems
title_fullStr The Effect of Reactance on Satisfaction: A Study in the Context of Supplementary Health Care Systems
title_full_unstemmed The Effect of Reactance on Satisfaction: A Study in the Context of Supplementary Health Care Systems
title_sort The Effect of Reactance on Satisfaction: A Study in the Context of Supplementary Health Care Systems
author Rafael, Diego Nogueira
author_facet Rafael, Diego Nogueira
Lopes, Evandro Luiz
author_role author
author2 Lopes, Evandro Luiz
author2_role author
dc.contributor.author.fl_str_mv Rafael, Diego Nogueira
Lopes, Evandro Luiz
dc.subject.por.fl_str_mv psychological reactance
user satisfaction
providers
reatância psicológica
satisfação do usuário
operadoras de saúde suplementar
topic psychological reactance
user satisfaction
providers
reatância psicológica
satisfação do usuário
operadoras de saúde suplementar
description In a scenario in which the State is unable to serve the entire population, private health organizations have emerged, offering health plans and private assistance, called supplementary health systems. Given this context, the theme of this work is the study of the effect of psychological reactance on the satisfaction of users of supplementary health plans. The empirical phase was conducted through a survey with 145 university students. Data analysis, conducted through the macro PROCESS, indicated that the valuation of supplementary health care providers is closely related to the level of individual reactance of the user and the way the plan is contracted. Furthermore, freedom of choice of the operator minimizes negative evaluations from individuals with high psychological reactance.
publishDate 2019
dc.date.none.fl_str_mv 2019-03-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Artigo revisado pelos pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://www.bbronline.com.br/index.php/bbr/article/view/512
10.15728/bbr.2019.16.2.1
url http://www.bbronline.com.br/index.php/bbr/article/view/512
identifier_str_mv 10.15728/bbr.2019.16.2.1
dc.language.iso.fl_str_mv eng
por
language eng
por
dc.relation.none.fl_str_mv http://www.bbronline.com.br/index.php/bbr/article/view/512/777
http://www.bbronline.com.br/index.php/bbr/article/view/512/778
dc.rights.driver.fl_str_mv Copyright (c) 2019 Brazilian Business Review
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2019 Brazilian Business Review
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv FUCAPE Business Shool
publisher.none.fl_str_mv FUCAPE Business Shool
dc.source.none.fl_str_mv Brazilian Business Review; Vol. 16 No. 2 (2019): March to April 2019; 102-117
Brazilian Business Review; v. 16 n. 2 (2019): Março a Abril de 2019; 102-117
1808-2386
1807-734X
reponame:BBR. Brazilian Business Review (English edition. Online)
instname:Fucape Business School (FBS)
instacron:FBS
instname_str Fucape Business School (FBS)
instacron_str FBS
institution FBS
reponame_str BBR. Brazilian Business Review (English edition. Online)
collection BBR. Brazilian Business Review (English edition. Online)
repository.name.fl_str_mv BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)
repository.mail.fl_str_mv || bbronline@bbronline.com.br
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