Live and online music festivals in the COVID-19 era: analysis of motivational differences and value perceptions

Detalhes bibliográficos
Autor(a) principal: Perez-Monteagudo, Ainara
Data de Publicação: 2022
Outros Autores: Curras-Perez, Rafael
Tipo de documento: Artigo
Idioma: eng
por
Título da fonte: Revista Brasileira de Gestão de Negócios (Online)
Texto Completo: https://rbgn.fecap.br/RBGN/article/view/4196
Resumo: Purpose – This research has three objectives: to identify whether there are motivational differences between attending live and online music festivals, to know whether these motivations vary according to the sociodemographic characteristics of the attendees, and to analyse the perceived value-satisfaction-behavioural intention chain for both types of festivals. Theoretical framework – We base our research on push and pull factor theory of motivations. We analyse push motivational factors behind participation in live and online music festivals. Push factors are psychological benefits that individuals perceive they will gain from attending events, such as entertainment, socialization and escape. Design/methodology/approach – We performed a quantitative study with 137 Spanish people who attended at least one live music festival and one online festival in 2020, during the COVID-19 pandemic. Findings – First, we found that the music and socialization are common motivations in both types of festivals, but escape and novelty appear only for live festivals, and excitement/entertainment only for online festivals. Second, the results confirmed that not only are there motivational differences based on demographic variables of the attendees, but there are also differences based on variables such as type of entry ticket purchased and companions. Third, this work shows that the perceived value-satisfaction relationship is stronger for online festivals than live festivals. Practical & social implications of research – Our results permit a better understanding of online festivals, which is vital for implementing strategies to ensure their future success. Originality/value – We analyse motivational differences between attending live and online music festivals, and we compare the perceived value-satisfactionbehavioural intention chain for both types of festivals. Keywords: Motivations, music festival, perceived value, satisfaction, COVID-19.
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spelling Live and online music festivals in the COVID-19 era: analysis of motivational differences and value perceptionsPurpose – This research has three objectives: to identify whether there are motivational differences between attending live and online music festivals, to know whether these motivations vary according to the sociodemographic characteristics of the attendees, and to analyse the perceived value-satisfaction-behavioural intention chain for both types of festivals. Theoretical framework – We base our research on push and pull factor theory of motivations. We analyse push motivational factors behind participation in live and online music festivals. Push factors are psychological benefits that individuals perceive they will gain from attending events, such as entertainment, socialization and escape. Design/methodology/approach – We performed a quantitative study with 137 Spanish people who attended at least one live music festival and one online festival in 2020, during the COVID-19 pandemic. Findings – First, we found that the music and socialization are common motivations in both types of festivals, but escape and novelty appear only for live festivals, and excitement/entertainment only for online festivals. Second, the results confirmed that not only are there motivational differences based on demographic variables of the attendees, but there are also differences based on variables such as type of entry ticket purchased and companions. Third, this work shows that the perceived value-satisfaction relationship is stronger for online festivals than live festivals. Practical & social implications of research – Our results permit a better understanding of online festivals, which is vital for implementing strategies to ensure their future success. Originality/value – We analyse motivational differences between attending live and online music festivals, and we compare the perceived value-satisfactionbehavioural intention chain for both types of festivals. Keywords: Motivations, music festival, perceived value, satisfaction, COVID-19.Objetivo – Esta pesquisa tem três objetivos: identificar se existem diferençasmotivacionais entre participar de festivais de música ao vivo e online, saber seessas motivações variam de acordo com as características sociodemográficas dosparticipantes e analisar a cadeia valor percebido-satisfação-intenções comportamentaisem ambos os festivais. Referencial teórico – Baseamos nossa pesquisa na teoria dos fatores push e pull dasmotivações. Analisamos fatores motivacionais push para participar de festivais de músicaao vivo e online. Os fatores push são benefícios psicológicos que os indivíduos percebemque vão ganhar ao participar de eventos, como entretenimento, socialização e fuga. Metodologia – Realizamos um estudo quantitativo com 137 espanhóis queparticiparam de pelo menos um festival de música ao vivo e um festival onlineem 2020, durante a pandemia de COVID-19. Resultados – Primeiro, descobrimos que música e socialização são motivações comunsem ambos os festivais, mas fuga e novidade aparecem apenas para festivais ao vivo, eemoção/entretenimento apenas para festivais online. Segundo, os resultados confirmaramque não só existem diferenças motivacionais com base em variáveis demográficas dosparticipantes, mas também existem diferenças com base em variáveis como tipo deingresso adquirido e companhia. Terceiro, este trabalho mostra que a relação valorpercebido-satisfação é mais forte em festivais online do que em festivais ao vivo. Implicações práticas e sociais da pesquisa – Nossos resultados permitem umamelhor compreensão dos festivais online, o que é fundamental para a implementaçãode estratégias que garantam seu sucesso futuro. Contribuições – Analisamos as diferenças motivacionais entre participar defestivais de música ao vivo e online. Além disso, comparamos a cadeia valorpercebido-satisfação-intenções comportamentais em ambos os tipos de festival. Palavras-chave: Motivações, festival de música, valor percebido, satisfação,COVID-19.FECAP2022-10-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por paresapplication/pdfapplication/pdfhttps://rbgn.fecap.br/RBGN/article/view/419610.7819/rbgn.v24i3.4196Review of Business Management; Vol. 24 No. 3 (2022)RBGN Revista Brasileira de Gestão de Negócios; Vol. 24 Núm. 3 (2022)RBGN - Revista Brasileira de Gestão de Negócios; v. 24 n. 3 (2022)1983-08071806-4892reponame:Revista Brasileira de Gestão de Negócios (Online)instname:Fundação Escola de Comércio Álvares Penteado (FECAP)instacron:FECAPengporhttps://rbgn.fecap.br/RBGN/article/view/4196/1865https://rbgn.fecap.br/RBGN/article/view/4196/1866Copyright (c) 2022 Review of Business Managementinfo:eu-repo/semantics/openAccessPerez-Monteagudo, AinaraCurras-Perez, Rafael2022-10-11T21:15:03Zoai:ojs.emnuvens.com.br:article/4196Revistahttp://rbgn.fecap.br/RBGN/indexhttps://rbgn.fecap.br/RBGN/oai||jmauricio@fecap.br1983-08071806-4892opendoar:2022-10-11T21:15:03Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP)false
dc.title.none.fl_str_mv Live and online music festivals in the COVID-19 era: analysis of motivational differences and value perceptions
title Live and online music festivals in the COVID-19 era: analysis of motivational differences and value perceptions
spellingShingle Live and online music festivals in the COVID-19 era: analysis of motivational differences and value perceptions
Perez-Monteagudo, Ainara
title_short Live and online music festivals in the COVID-19 era: analysis of motivational differences and value perceptions
title_full Live and online music festivals in the COVID-19 era: analysis of motivational differences and value perceptions
title_fullStr Live and online music festivals in the COVID-19 era: analysis of motivational differences and value perceptions
title_full_unstemmed Live and online music festivals in the COVID-19 era: analysis of motivational differences and value perceptions
title_sort Live and online music festivals in the COVID-19 era: analysis of motivational differences and value perceptions
author Perez-Monteagudo, Ainara
author_facet Perez-Monteagudo, Ainara
Curras-Perez, Rafael
author_role author
author2 Curras-Perez, Rafael
author2_role author
dc.contributor.author.fl_str_mv Perez-Monteagudo, Ainara
Curras-Perez, Rafael
description Purpose – This research has three objectives: to identify whether there are motivational differences between attending live and online music festivals, to know whether these motivations vary according to the sociodemographic characteristics of the attendees, and to analyse the perceived value-satisfaction-behavioural intention chain for both types of festivals. Theoretical framework – We base our research on push and pull factor theory of motivations. We analyse push motivational factors behind participation in live and online music festivals. Push factors are psychological benefits that individuals perceive they will gain from attending events, such as entertainment, socialization and escape. Design/methodology/approach – We performed a quantitative study with 137 Spanish people who attended at least one live music festival and one online festival in 2020, during the COVID-19 pandemic. Findings – First, we found that the music and socialization are common motivations in both types of festivals, but escape and novelty appear only for live festivals, and excitement/entertainment only for online festivals. Second, the results confirmed that not only are there motivational differences based on demographic variables of the attendees, but there are also differences based on variables such as type of entry ticket purchased and companions. Third, this work shows that the perceived value-satisfaction relationship is stronger for online festivals than live festivals. Practical & social implications of research – Our results permit a better understanding of online festivals, which is vital for implementing strategies to ensure their future success. Originality/value – We analyse motivational differences between attending live and online music festivals, and we compare the perceived value-satisfactionbehavioural intention chain for both types of festivals. Keywords: Motivations, music festival, perceived value, satisfaction, COVID-19.
publishDate 2022
dc.date.none.fl_str_mv 2022-10-11
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rbgn.fecap.br/RBGN/article/view/4196
10.7819/rbgn.v24i3.4196
url https://rbgn.fecap.br/RBGN/article/view/4196
identifier_str_mv 10.7819/rbgn.v24i3.4196
dc.language.iso.fl_str_mv eng
por
language eng
por
dc.relation.none.fl_str_mv https://rbgn.fecap.br/RBGN/article/view/4196/1865
https://rbgn.fecap.br/RBGN/article/view/4196/1866
dc.rights.driver.fl_str_mv Copyright (c) 2022 Review of Business Management
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Review of Business Management
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv FECAP
publisher.none.fl_str_mv FECAP
dc.source.none.fl_str_mv Review of Business Management; Vol. 24 No. 3 (2022)
RBGN Revista Brasileira de Gestão de Negócios; Vol. 24 Núm. 3 (2022)
RBGN - Revista Brasileira de Gestão de Negócios; v. 24 n. 3 (2022)
1983-0807
1806-4892
reponame:Revista Brasileira de Gestão de Negócios (Online)
instname:Fundação Escola de Comércio Álvares Penteado (FECAP)
instacron:FECAP
instname_str Fundação Escola de Comércio Álvares Penteado (FECAP)
instacron_str FECAP
institution FECAP
reponame_str Revista Brasileira de Gestão de Negócios (Online)
collection Revista Brasileira de Gestão de Negócios (Online)
repository.name.fl_str_mv Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP)
repository.mail.fl_str_mv ||jmauricio@fecap.br
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