Autorregulation in Decision Makining: the impact of choice object on the innovativeness

Detalhes bibliográficos
Autor(a) principal: Prado, Paulo Henrique Müller
Data de Publicação: 2011
Outros Autores: Korelo, José Carlos, Lucena, Danielle Mantovani, Ribeiro, Eneida Bezerra Soares
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Brasileira de Gestão de Negócios (Online)
Texto Completo: https://rbgn.fecap.br/RBGN/article/view/609
Resumo: This study examines the impact of the choice goals on the consumer’s innovativeness in categories of products that constantly suffer innovations. The contribution of this research is to analyze the behaviour of innovations adoption from the perspective of the Regulatory Focus Theory. The first stage of data collection was qualitative, exploratory in nature, in order to adjust the instrument to collect data for the second stage, with quantitative orientation, which was descriptive and in the form of a non-probability survey. From consumer’s ownership of attributes (basic, intermediate and advanced) it was generated a scoring system for targeting groups of consumers in ";more innovative"; and ";less innovative"; by the cluster analysis. The analysis of the proposed model was done by a structural equation modelling. Besides the evidence of the relationship between the promotion goals and prevention goals, were confirmed (directly and indirectly) the impact of the Evaluation Costs, Justifiability, Confidence and Regret on Innovativeness behaviour, resulting in differences between the groups. However, the impact of avoiding the negative emotions resulting from the choice was not registered significantly on innovativeness behaviour. These results refer to discussions about the context analysis and the theoretical implications of the impact on self-regulation on consumer’s choice behaviour.Key words: Self-regulation. Choice goals. Innovativeness. Consumer behaviour.
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spelling Autorregulation in Decision Makining: the impact of choice object on the innovativenessAutorregulación en el Proceso de Decisión: impacto de los objetivos de elección sobre la capacidad de innovaciónAutorregulação no Processo de Decisão: impacto dos objetivos de escolha sobre a inovatividadeSelf-regulation. Choice goals. Innovativeness. Consumer behaviour.Autorregulación. Objetivos de elección. Capacidad de innovación. Comportamiento del consumidor.Autorregulação. Objetivos de escolha. Inovatividade. Comportamento do consumidor.This study examines the impact of the choice goals on the consumer’s innovativeness in categories of products that constantly suffer innovations. The contribution of this research is to analyze the behaviour of innovations adoption from the perspective of the Regulatory Focus Theory. The first stage of data collection was qualitative, exploratory in nature, in order to adjust the instrument to collect data for the second stage, with quantitative orientation, which was descriptive and in the form of a non-probability survey. From consumer’s ownership of attributes (basic, intermediate and advanced) it was generated a scoring system for targeting groups of consumers in ";more innovative"; and ";less innovative"; by the cluster analysis. The analysis of the proposed model was done by a structural equation modelling. Besides the evidence of the relationship between the promotion goals and prevention goals, were confirmed (directly and indirectly) the impact of the Evaluation Costs, Justifiability, Confidence and Regret on Innovativeness behaviour, resulting in differences between the groups. However, the impact of avoiding the negative emotions resulting from the choice was not registered significantly on innovativeness behaviour. These results refer to discussions about the context analysis and the theoretical implications of the impact on self-regulation on consumer’s choice behaviour.Key words: Self-regulation. Choice goals. Innovativeness. Consumer behaviour.Este estudio examina el impacto de los objetivos de elección sobre la capacidad de innovación de los consumidores en las categorías de productos que se encuentran en constante proceso de innovación. Esta investigación contribuye al análisis del comportamiento de adopción de innovaciones desde la perspectiva de la Teoría del Enfoque Regulador (Regulatory Focus Theory - RFT).  En la primera etapa, la recolección de datos fue cualitativa, de carácter exploratorio, con la finalidad de ajustar el instrumento de recolección y en la segunda fue cuantitativa, descriptiva y no probabilística en forma de survey. Una vez obtenidos los atributos (básicos, intermedios y avanzados) se creó  un sistema de puntuación para la segmentación de los grupos de consumidores en ";Más Innovadores"; y ";Menos Innovadores";, por medio de la técnica de correspondencias múltiples. Para analizar el modelo propuesto se utilizó el modelo de ecuaciones estructurales (SEM). Además de comprobarse la relación de los objetivos de promoción con los de prevención, se confirmaron (directa e indirectamente)  las premisas  del  impacto significativo de los objetivos Costos de Evaluación, Justificativa, Confianza y Evitar el Arrepentimiento en la elección sobre la Capacidad de Innovación, evidenciando las diferencias entre los grupos. No obstante, el impacto del objetivo de Evitar Emociones Negativas Derivadas de la Elección sobre la  Capacidad de Innovación no se registró de forma significativa. Estos resultados se refieren a los debates sobre el contexto analizado, así como a las implicaciones teóricas sobre el impacto en la autorregulación sobre el comportamiento de elección de los consumidores.Palabras clave: Autorregulación. Objetivos de elección. Capacidad de innovación. Comportamiento del consumidor.Este estudo examina o impacto dos objetivos de escolha sobre a inovatividade dos consumidores em categorias de produtos que constantemente sofrem inovações. A contribuição dessa pesquisa é analisar o comportamento de adoção de inovações sob a perspectiva da Teoria do Foco Regulatório (Regulatory Focus Theory - RFT). A primeira etapa da coleta de dados foi qualitativa, de caráter exploratório, com a finalidade de ajustar o instrumento de coleta e a segunda, quantitativa, descritiva e não probabilística em forma de survey. A partir da posse de atributos (básicos, intermediários e avançados) gerou-se um escore para segmentação dos grupos de consumidores em “Mais Inovadores” e “Menos Inovadores”, por meio da técnica de correspondentes múltiplos. Para análise do modelo proposto utilizou-se modelo de equações estruturais (SEM). Além da comprovação do relacionamento dos objetivos de promoção com os de prevenção, foram confirmadas (direta e indiretamente) as premissas de impacto significativo dos objetivos Custos de Avaliação, Justificativa, Confiança e Evitar o Arrependimento na escolha sobre a Inovatividade, resultando em diferenças entre os grupos. Entretanto, o impacto do objetivo de Evitar Emoções Negativas Advindas da Escolha não foi registrado de forma significativa sobre a Inovatividade. Tais resultados remetem a discussões sobre o contexto analisado, assim como as implicações teóricas sobre o impacto na auto-regulação sobre o comportamento de escolha dos consumidores.Palavras-chave: Autorregulação. Objetivos de escolha. Inovatividade. Comportamento do consumidor.FECAP2011-04-04info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por paresapplication/pdfhttps://rbgn.fecap.br/RBGN/article/view/60910.7819/rbgn.v13i38.609Review of Business Management; Vol. 13 No. 38 (2011); 80-98RBGN Revista Brasileira de Gestão de Negócios; Vol. 13 Núm. 38 (2011); 80-98RBGN - Revista Brasileira de Gestão de Negócios; v. 13 n. 38 (2011); 80-981983-08071806-4892reponame:Revista Brasileira de Gestão de Negócios (Online)instname:Fundação Escola de Comércio Álvares Penteado (FECAP)instacron:FECAPporhttps://rbgn.fecap.br/RBGN/article/view/609/711Copyright (c) 2014 Review of Business Managementinfo:eu-repo/semantics/openAccessPrado, Paulo Henrique MüllerKorelo, José CarlosLucena, Danielle MantovaniRibeiro, Eneida Bezerra Soares2021-07-21T16:39:21Zoai:ojs.emnuvens.com.br:article/609Revistahttp://rbgn.fecap.br/RBGN/indexhttps://rbgn.fecap.br/RBGN/oai||jmauricio@fecap.br1983-08071806-4892opendoar:2021-07-21T16:39:21Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP)false
dc.title.none.fl_str_mv Autorregulation in Decision Makining: the impact of choice object on the innovativeness
Autorregulación en el Proceso de Decisión: impacto de los objetivos de elección sobre la capacidad de innovación
Autorregulação no Processo de Decisão: impacto dos objetivos de escolha sobre a inovatividade
title Autorregulation in Decision Makining: the impact of choice object on the innovativeness
spellingShingle Autorregulation in Decision Makining: the impact of choice object on the innovativeness
Prado, Paulo Henrique Müller
Self-regulation. Choice goals. Innovativeness. Consumer behaviour.
Autorregulación. Objetivos de elección. Capacidad de innovación. Comportamiento del consumidor.
Autorregulação. Objetivos de escolha. Inovatividade. Comportamento do consumidor.
title_short Autorregulation in Decision Makining: the impact of choice object on the innovativeness
title_full Autorregulation in Decision Makining: the impact of choice object on the innovativeness
title_fullStr Autorregulation in Decision Makining: the impact of choice object on the innovativeness
title_full_unstemmed Autorregulation in Decision Makining: the impact of choice object on the innovativeness
title_sort Autorregulation in Decision Makining: the impact of choice object on the innovativeness
author Prado, Paulo Henrique Müller
author_facet Prado, Paulo Henrique Müller
Korelo, José Carlos
Lucena, Danielle Mantovani
Ribeiro, Eneida Bezerra Soares
author_role author
author2 Korelo, José Carlos
Lucena, Danielle Mantovani
Ribeiro, Eneida Bezerra Soares
author2_role author
author
author
dc.contributor.author.fl_str_mv Prado, Paulo Henrique Müller
Korelo, José Carlos
Lucena, Danielle Mantovani
Ribeiro, Eneida Bezerra Soares
dc.subject.por.fl_str_mv Self-regulation. Choice goals. Innovativeness. Consumer behaviour.
Autorregulación. Objetivos de elección. Capacidad de innovación. Comportamiento del consumidor.
Autorregulação. Objetivos de escolha. Inovatividade. Comportamento do consumidor.
topic Self-regulation. Choice goals. Innovativeness. Consumer behaviour.
Autorregulación. Objetivos de elección. Capacidad de innovación. Comportamiento del consumidor.
Autorregulação. Objetivos de escolha. Inovatividade. Comportamento do consumidor.
description This study examines the impact of the choice goals on the consumer’s innovativeness in categories of products that constantly suffer innovations. The contribution of this research is to analyze the behaviour of innovations adoption from the perspective of the Regulatory Focus Theory. The first stage of data collection was qualitative, exploratory in nature, in order to adjust the instrument to collect data for the second stage, with quantitative orientation, which was descriptive and in the form of a non-probability survey. From consumer’s ownership of attributes (basic, intermediate and advanced) it was generated a scoring system for targeting groups of consumers in ";more innovative"; and ";less innovative"; by the cluster analysis. The analysis of the proposed model was done by a structural equation modelling. Besides the evidence of the relationship between the promotion goals and prevention goals, were confirmed (directly and indirectly) the impact of the Evaluation Costs, Justifiability, Confidence and Regret on Innovativeness behaviour, resulting in differences between the groups. However, the impact of avoiding the negative emotions resulting from the choice was not registered significantly on innovativeness behaviour. These results refer to discussions about the context analysis and the theoretical implications of the impact on self-regulation on consumer’s choice behaviour.Key words: Self-regulation. Choice goals. Innovativeness. Consumer behaviour.
publishDate 2011
dc.date.none.fl_str_mv 2011-04-04
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rbgn.fecap.br/RBGN/article/view/609
10.7819/rbgn.v13i38.609
url https://rbgn.fecap.br/RBGN/article/view/609
identifier_str_mv 10.7819/rbgn.v13i38.609
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://rbgn.fecap.br/RBGN/article/view/609/711
dc.rights.driver.fl_str_mv Copyright (c) 2014 Review of Business Management
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2014 Review of Business Management
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv FECAP
publisher.none.fl_str_mv FECAP
dc.source.none.fl_str_mv Review of Business Management; Vol. 13 No. 38 (2011); 80-98
RBGN Revista Brasileira de Gestão de Negócios; Vol. 13 Núm. 38 (2011); 80-98
RBGN - Revista Brasileira de Gestão de Negócios; v. 13 n. 38 (2011); 80-98
1983-0807
1806-4892
reponame:Revista Brasileira de Gestão de Negócios (Online)
instname:Fundação Escola de Comércio Álvares Penteado (FECAP)
instacron:FECAP
instname_str Fundação Escola de Comércio Álvares Penteado (FECAP)
instacron_str FECAP
institution FECAP
reponame_str Revista Brasileira de Gestão de Negócios (Online)
collection Revista Brasileira de Gestão de Negócios (Online)
repository.name.fl_str_mv Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP)
repository.mail.fl_str_mv ||jmauricio@fecap.br
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