Logística reversa: como as empresas comunicam o descarte de baterias e celulares?
Autor(a) principal: | |
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Data de Publicação: | 2012 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da FEI |
Texto Completo: | https://repositorio.fei.edu.br/handle/FEI/3363 |
Resumo: | The Law 12305 requires cell phones manufacturers to organize Reverse Logistics programs and comunicatte customers on how to handle pos-consumption appliances. The objective of this research was to analyse, based on the principles of Integrated Marketing Communication, Reverse Logistics Programs communication at mobile phones manufacturers operating in Brazil. Therefore, a resesarch was conducted from a consumer perspective, focused on information available to consumers in different communication channels. Results show that the companies surveyed are not aligned with current legislation. None of the Reverse Logistics programs effectively communicate consumers in order to estimulate their participation in the reverse flow of post-consumption products. The research also revealed a mismatch between behavioral intention and behavior of consumers increased by the communication deficiencies identified here. |
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Creative Commons "Este é um artigo publicado em acesso aberto sob uma licença Creative commons (CC BY 3.0). Fonte: https://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_s0034-75902012000200004.pdf. Acesso em: 05 pot. 2021.info:eu-repo/semantics/openAccessDEMAJOROVIC, JacquesHUERTAS, Melby Karina ZunigaBOUERES, Juliana AlvesSILVA, Adilson Gonçalves daSOTANO, Aloisio Sousahttps://orcid.org/0000-0001-6131-8790https://orcid.org/0000-0002-8128-34652021-10-05T20:14:07Z2021-10-05T20:14:07Z2012-03-05DEMAJOROVIC, Jacques; HUERTAS, Melby Karina Zuniga; BOUERES, Juliana Alves; SILVA, Adilson Gonçalves da; SOTANO, Aloisio Sousa. Logística reversa; como as empresas comunicam o descarte de baterias e celulares?. RAE (Impresso), v. 52, n. 2, p. 165-178, 2012.0034-7590https://repositorio.fei.edu.br/handle/FEI/336310.1590/S0034-75902012000200004The Law 12305 requires cell phones manufacturers to organize Reverse Logistics programs and comunicatte customers on how to handle pos-consumption appliances. The objective of this research was to analyse, based on the principles of Integrated Marketing Communication, Reverse Logistics Programs communication at mobile phones manufacturers operating in Brazil. Therefore, a resesarch was conducted from a consumer perspective, focused on information available to consumers in different communication channels. Results show that the companies surveyed are not aligned with current legislation. None of the Reverse Logistics programs effectively communicate consumers in order to estimulate their participation in the reverse flow of post-consumption products. The research also revealed a mismatch between behavioral intention and behavior of consumers increased by the communication deficiencies identified here.522165178RAE (Impresso)CommunicationReverse logisticSustainabilitySocial environmental riskCell phonesLogística reversa: como as empresas comunicam o descarte de baterias e celulares?Reverse logistics: how do companies report the disposal of batteries and cell phones?info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlereponame:Biblioteca Digital de Teses e Dissertações da FEIinstname:Centro Universitário da Fundação Educacional Inaciana (FEI)instacron:FEIhttps://rae.fgv.br/rae/vol52-num2-2012/logistica-reversa-como-empresas-comunicam-descarte-baterias-celularesORIGINALDemajorovic_pdfDemajorovic_pdfapplication/pdf393000https://repositorio.fei.edu.br/bitstream/FEI/3363/1/Demajorovic_pdfe54acab6aa63b33f3f9540f2f7837ed2MD51TEXTDemajorovic_pdf.txtDemajorovic_pdf.txtExtracted texttext/plain58323https://repositorio.fei.edu.br/bitstream/FEI/3363/2/Demajorovic_pdf.txtf2a6289c6320bf70f23a0202190a5d05MD52THUMBNAILDemajorovic_pdf.jpgDemajorovic_pdf.jpgGenerated Thumbnailimage/jpeg1722https://repositorio.fei.edu.br/bitstream/FEI/3363/3/Demajorovic_pdf.jpg7766c4258c370e8668dd0dd1068992c6MD53FEI/33632021-10-06 03:00:29.658Biblioteca Digital de Teses e Dissertaçõeshttp://sofia.fei.edu.br/pergamum/biblioteca/PRI |
dc.title.pt_BR.fl_str_mv |
Logística reversa: como as empresas comunicam o descarte de baterias e celulares? |
dc.title.none.fl_str_mv |
Reverse logistics: how do companies report the disposal of batteries and cell phones? |
title |
Logística reversa: como as empresas comunicam o descarte de baterias e celulares? |
spellingShingle |
Logística reversa: como as empresas comunicam o descarte de baterias e celulares? DEMAJOROVIC, Jacques Communication Reverse logistic Sustainability Social environmental risk Cell phones |
title_short |
Logística reversa: como as empresas comunicam o descarte de baterias e celulares? |
title_full |
Logística reversa: como as empresas comunicam o descarte de baterias e celulares? |
title_fullStr |
Logística reversa: como as empresas comunicam o descarte de baterias e celulares? |
title_full_unstemmed |
Logística reversa: como as empresas comunicam o descarte de baterias e celulares? |
title_sort |
Logística reversa: como as empresas comunicam o descarte de baterias e celulares? |
author |
DEMAJOROVIC, Jacques |
author_facet |
DEMAJOROVIC, Jacques HUERTAS, Melby Karina Zuniga BOUERES, Juliana Alves SILVA, Adilson Gonçalves da SOTANO, Aloisio Sousa |
author_role |
author |
author2 |
HUERTAS, Melby Karina Zuniga BOUERES, Juliana Alves SILVA, Adilson Gonçalves da SOTANO, Aloisio Sousa |
author2_role |
author author author author |
dc.contributor.authorOrcid.none.fl_str_mv |
https://orcid.org/0000-0001-6131-8790 https://orcid.org/0000-0002-8128-3465 |
dc.contributor.author.fl_str_mv |
DEMAJOROVIC, Jacques HUERTAS, Melby Karina Zuniga BOUERES, Juliana Alves SILVA, Adilson Gonçalves da SOTANO, Aloisio Sousa |
dc.subject.por.fl_str_mv |
Communication Reverse logistic Sustainability Social environmental risk Cell phones |
topic |
Communication Reverse logistic Sustainability Social environmental risk Cell phones |
description |
The Law 12305 requires cell phones manufacturers to organize Reverse Logistics programs and comunicatte customers on how to handle pos-consumption appliances. The objective of this research was to analyse, based on the principles of Integrated Marketing Communication, Reverse Logistics Programs communication at mobile phones manufacturers operating in Brazil. Therefore, a resesarch was conducted from a consumer perspective, focused on information available to consumers in different communication channels. Results show that the companies surveyed are not aligned with current legislation. None of the Reverse Logistics programs effectively communicate consumers in order to estimulate their participation in the reverse flow of post-consumption products. The research also revealed a mismatch between behavioral intention and behavior of consumers increased by the communication deficiencies identified here. |
publishDate |
2012 |
dc.date.issued.fl_str_mv |
2012-03-05 |
dc.date.accessioned.fl_str_mv |
2021-10-05T20:14:07Z |
dc.date.available.fl_str_mv |
2021-10-05T20:14:07Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
DEMAJOROVIC, Jacques; HUERTAS, Melby Karina Zuniga; BOUERES, Juliana Alves; SILVA, Adilson Gonçalves da; SOTANO, Aloisio Sousa. Logística reversa; como as empresas comunicam o descarte de baterias e celulares?. RAE (Impresso), v. 52, n. 2, p. 165-178, 2012. |
dc.identifier.uri.fl_str_mv |
https://repositorio.fei.edu.br/handle/FEI/3363 |
dc.identifier.issn.none.fl_str_mv |
0034-7590 |
dc.identifier.doi.none.fl_str_mv |
10.1590/S0034-75902012000200004 |
identifier_str_mv |
DEMAJOROVIC, Jacques; HUERTAS, Melby Karina Zuniga; BOUERES, Juliana Alves; SILVA, Adilson Gonçalves da; SOTANO, Aloisio Sousa. Logística reversa; como as empresas comunicam o descarte de baterias e celulares?. RAE (Impresso), v. 52, n. 2, p. 165-178, 2012. 0034-7590 10.1590/S0034-75902012000200004 |
url |
https://repositorio.fei.edu.br/handle/FEI/3363 |
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RAE (Impresso) |
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info:eu-repo/semantics/openAccess |
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openAccess |
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