Sports Structures for Delivering Sports Events: A Report of Sports Teams from São Paulo

Detalhes bibliográficos
Autor(a) principal: SILVA, Edson Coutinho
Data de Publicação: 2019
Outros Autores: Las Casas, A. L.
Tipo de documento: Artigo
Título da fonte: Biblioteca Digital de Teses e Dissertações da FEI
Texto Completo: https://repositorio.fei.edu.br/handle/FEI/3346
Resumo: The sports structure involves a complex set of actors to deliver a sports entertainment. This study aims to analyse the supporters view concerning the sports structure of the three teams from São Paulo and highlighting the similarities and difference among them according to their personal details. By and large, 704 questionnaires were administered in this exploratory study. The data collection was administered in nine matches. The report followed three steps: a report by chi-square tests from cross tables among four personal details; the selecting of the topic which achieved the significance; and mapping the supporters’ opinion. The results recognise that: Black Team’s supporters have a different view regarding the Green and Red Teams; income is a relevant detail for Black and Green Teams; the form of transport is the second more relevant for Black Team; sports venue is a crucial component for Black Team; and tournaments is a critical dimension.
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spelling Creative Commons "Este é um artigo publicado em acesso aberto sob uma licença Creative Commons (CC BY 3.0). Fonte: https://www.eajournals.org/wp-content/uploads/Sports-Structures-for-Delivering-Sports-Events.pdf. Acesso em: 30 set. 2021.info:eu-repo/semantics/openAccessSILVA, Edson CoutinhoLas Casas, A. L.https://orcid.org/0000-0002-9595-59632021-09-30T20:55:09Z2021-09-30T20:55:09Z2019-11-05SILVA, Edson Coutinho. Las Casas, A. L. Sports structures for delivering sports events: a report of sports teams from São Paulo. British Journal of Marketing Studies (BJMS), v. 7, n. 6, p. 21-35, 2019.2053-4051https://repositorio.fei.edu.br/handle/FEI/3346The sports structure involves a complex set of actors to deliver a sports entertainment. This study aims to analyse the supporters view concerning the sports structure of the three teams from São Paulo and highlighting the similarities and difference among them according to their personal details. By and large, 704 questionnaires were administered in this exploratory study. The data collection was administered in nine matches. The report followed three steps: a report by chi-square tests from cross tables among four personal details; the selecting of the topic which achieved the significance; and mapping the supporters’ opinion. The results recognise that: Black Team’s supporters have a different view regarding the Green and Red Teams; income is a relevant detail for Black and Green Teams; the form of transport is the second more relevant for Black Team; sports venue is a crucial component for Black Team; and tournaments is a critical dimension.762135British Journal of Marketing Studies (BJMS)sports structuresports teamssports marketingsports eventssupportersSports Structures for Delivering Sports Events: A Report of Sports Teams from São Pauloinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlereponame:Biblioteca Digital de Teses e Dissertações da FEIinstname:Centro Universitário da Fundação Educacional Inaciana (FEI)instacron:FEIhttps://www.eajournals.org/wp-content/uploads/Sports-Structures-for-Delivering-Sports-Events.pdfORIGINALCoutinho_pdfCoutinho_pdfapplication/pdf565004https://repositorio.fei.edu.br/bitstream/FEI/3346/1/Coutinho_pdfc6b04085240660514a5d98458ee4d156MD51TEXTCoutinho_pdf.txtCoutinho_pdf.txtExtracted texttext/plain64544https://repositorio.fei.edu.br/bitstream/FEI/3346/2/Coutinho_pdf.txt4b4ff84afe04f401b844f29c7298fbe1MD52THUMBNAILCoutinho_pdf.jpgCoutinho_pdf.jpgGenerated Thumbnailimage/jpeg1675https://repositorio.fei.edu.br/bitstream/FEI/3346/3/Coutinho_pdf.jpg7fe5ec8f9e708ff1ae5109d595fea1b7MD53FEI/33462021-10-01 03:00:29.697Biblioteca Digital de Teses e Dissertaçõeshttp://sofia.fei.edu.br/pergamum/biblioteca/PRI
dc.title.pt_BR.fl_str_mv Sports Structures for Delivering Sports Events: A Report of Sports Teams from São Paulo
title Sports Structures for Delivering Sports Events: A Report of Sports Teams from São Paulo
spellingShingle Sports Structures for Delivering Sports Events: A Report of Sports Teams from São Paulo
SILVA, Edson Coutinho
sports structure
sports teams
sports marketing
sports events
supporters
title_short Sports Structures for Delivering Sports Events: A Report of Sports Teams from São Paulo
title_full Sports Structures for Delivering Sports Events: A Report of Sports Teams from São Paulo
title_fullStr Sports Structures for Delivering Sports Events: A Report of Sports Teams from São Paulo
title_full_unstemmed Sports Structures for Delivering Sports Events: A Report of Sports Teams from São Paulo
title_sort Sports Structures for Delivering Sports Events: A Report of Sports Teams from São Paulo
author SILVA, Edson Coutinho
author_facet SILVA, Edson Coutinho
Las Casas, A. L.
author_role author
author2 Las Casas, A. L.
author2_role author
dc.contributor.authorOrcid.none.fl_str_mv https://orcid.org/0000-0002-9595-5963
dc.contributor.author.fl_str_mv SILVA, Edson Coutinho
Las Casas, A. L.
dc.subject.por.fl_str_mv sports structure
sports teams
sports marketing
sports events
supporters
topic sports structure
sports teams
sports marketing
sports events
supporters
description The sports structure involves a complex set of actors to deliver a sports entertainment. This study aims to analyse the supporters view concerning the sports structure of the three teams from São Paulo and highlighting the similarities and difference among them according to their personal details. By and large, 704 questionnaires were administered in this exploratory study. The data collection was administered in nine matches. The report followed three steps: a report by chi-square tests from cross tables among four personal details; the selecting of the topic which achieved the significance; and mapping the supporters’ opinion. The results recognise that: Black Team’s supporters have a different view regarding the Green and Red Teams; income is a relevant detail for Black and Green Teams; the form of transport is the second more relevant for Black Team; sports venue is a crucial component for Black Team; and tournaments is a critical dimension.
publishDate 2019
dc.date.issued.fl_str_mv 2019-11-05
dc.date.accessioned.fl_str_mv 2021-09-30T20:55:09Z
dc.date.available.fl_str_mv 2021-09-30T20:55:09Z
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dc.identifier.uri.fl_str_mv https://repositorio.fei.edu.br/handle/FEI/3346
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identifier_str_mv SILVA, Edson Coutinho. Las Casas, A. L. Sports structures for delivering sports events: a report of sports teams from São Paulo. British Journal of Marketing Studies (BJMS), v. 7, n. 6, p. 21-35, 2019.
2053-4051
url https://repositorio.fei.edu.br/handle/FEI/3346
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