Study On The Configuration Of Distribution Channels For New Automobiles

• Autor(a) principal: Tortato, Ubiratã
• Data de Publicação: 2010
• Outros Autores: Marx, Roberto
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: JOSCM. Journal of Operations and Supply Chain Management
• Texto Completo: http://bibliotecadigital.fgv.br/ojs/index.php/joscm/article/view/11243
• topic: distribution channels; automotive sector; exclusive distribution

This paper proposes an explanatory model for the configuration of automobile distribution channels. A case study was developed, using two sources of information: 1) the literature on the distribution of specialty goods and on automobile distribution and 2) interviews conducted with dealers and automakers. The survey allowed the identification of three variables for the proposed model: dealer size, consumer behavior and the legal environment. The model comprises three possible organizational forms for the distribution business: isolated single-brand, single-brand group, and multi-brand group. This study is expected to contribute to a better understanding of the evolution of the sector, as well as to support the analysis of future auto distribution trends.