Environmental change and strategic positioning in organizations: analyzing three higher education institutions

Detalhes bibliográficos
Autor(a) principal: Filho, José Campos de Andrade
Data de Publicação: 2003
Outros Autores: Machado-da-Silva, Clóvis L.
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista de Administração Pública
Texto Completo: https://periodicos.fgv.br/rap/article/view/6476
Resumo: This paper studies the relation between interpretive schemes and the strategic positioning of Alfa University, Mackenzie  Presbyterian University and the Adventist University Center — located in Greater São Paulo, Brazil —, considering the changes in Brazilian educational policy in the period between 1990 and 2000. Strategic positioning was evaluated by analyzing resource, product/service and marketing strategies. Interpretive schemes were identified based on the values and beliefs shared by the top executives. According to the comparative analysis of the three educational establishments, the interpretive schemes act as a filter that influences the way in which they evaluate their environment, mediating their strategic positioning and justifying the differences found among the strategies adopted by them under the same environmental constraints.
id FGV-4_fc44f4d7dfcaa095dc979a5bfd15592d
oai_identifier_str oai:ojs.periodicos.fgv.br:article/6476
network_acronym_str FGV-4
network_name_str Revista de Administração Pública
repository_id_str
spelling Environmental change and strategic positioning in organizations: analyzing three higher education institutionsMudança ambiental e posicionamento estratégico em organizações: análise de três instituições de ensinosuperiorchangestrategyhigher education establishments.mudançaestratégiainstituições de ensino superior.This paper studies the relation between interpretive schemes and the strategic positioning of Alfa University, Mackenzie  Presbyterian University and the Adventist University Center — located in Greater São Paulo, Brazil —, considering the changes in Brazilian educational policy in the period between 1990 and 2000. Strategic positioning was evaluated by analyzing resource, product/service and marketing strategies. Interpretive schemes were identified based on the values and beliefs shared by the top executives. According to the comparative analysis of the three educational establishments, the interpretive schemes act as a filter that influences the way in which they evaluate their environment, mediating their strategic positioning and justifying the differences found among the strategies adopted by them under the same environmental constraints.Este artigo busca verificar a relação entre os esquemas interpretativos e o posicionamento estratégico da Universidade Alfa, da Universidade Presbiteriana Mackenzie e do Centro Universitário Adventista — instituições situadas na Grande São Paulo — em face das mudanças na política educacional brasileira, no período 1990-2000. O posicionamento estratégico foi avaliadoa partir dos seguintes componentes: estratégias de recursos, de produtos/serviços e de mercado. Os esquemas interpretativos foram identificados com base nas crenças e valores compartilhados pelos dirigentes de nível estratégico das organizações em exame. A análise comparativa das três instituições permite afirmar que os esquemas interpretativos atuaram como fator mediador, influenciando a maneira como esses dirigentes percebem as mudanças ambientais, o que justifica as diferenças encontradas no posicionamento estratégico dessas instituições, diante das mesmas pressões contextuais.Fundação Getulio Vargas (FGV EBAPE)2003-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fgv.br/rap/article/view/6476Brazilian Journal of Public Administration; Vol. 37 No. 1 (2003); 51 a 74Revista de Administração Pública; Vol. 37 Núm. 1 (2003); 51 a 74Revista de Administração Pública; v. 37 n. 1 (2003); 51 a 741982-31340034-7612reponame:Revista de Administração Públicainstname:Fundação Getulio Vargas (FGV)instacron:FGVporhttps://periodicos.fgv.br/rap/article/view/6476/5060Filho, José Campos de AndradeMachado-da-Silva, Clóvis L.info:eu-repo/semantics/openAccess2021-11-17T21:00:41Zoai:ojs.periodicos.fgv.br:article/6476Revistahttps://ebape.fgv.br/publicacoes/rapONGhttps://old.scielo.br/oai/scielo-oai.php||rap@fgv.br1982-31340034-7612opendoar:2021-11-17T21:00:41Revista de Administração Pública - Fundação Getulio Vargas (FGV)false
dc.title.none.fl_str_mv Environmental change and strategic positioning in organizations: analyzing three higher education institutions
Mudança ambiental e posicionamento estratégico em organizações: análise de três instituições de ensinosuperior
title Environmental change and strategic positioning in organizations: analyzing three higher education institutions
spellingShingle Environmental change and strategic positioning in organizations: analyzing three higher education institutions
Filho, José Campos de Andrade
change
strategy
higher education establishments.
mudança
estratégia
instituições de ensino superior.
title_short Environmental change and strategic positioning in organizations: analyzing three higher education institutions
title_full Environmental change and strategic positioning in organizations: analyzing three higher education institutions
title_fullStr Environmental change and strategic positioning in organizations: analyzing three higher education institutions
title_full_unstemmed Environmental change and strategic positioning in organizations: analyzing three higher education institutions
title_sort Environmental change and strategic positioning in organizations: analyzing three higher education institutions
author Filho, José Campos de Andrade
author_facet Filho, José Campos de Andrade
Machado-da-Silva, Clóvis L.
author_role author
author2 Machado-da-Silva, Clóvis L.
author2_role author
dc.contributor.author.fl_str_mv Filho, José Campos de Andrade
Machado-da-Silva, Clóvis L.
dc.subject.por.fl_str_mv change
strategy
higher education establishments.
mudança
estratégia
instituições de ensino superior.
topic change
strategy
higher education establishments.
mudança
estratégia
instituições de ensino superior.
description This paper studies the relation between interpretive schemes and the strategic positioning of Alfa University, Mackenzie  Presbyterian University and the Adventist University Center — located in Greater São Paulo, Brazil —, considering the changes in Brazilian educational policy in the period between 1990 and 2000. Strategic positioning was evaluated by analyzing resource, product/service and marketing strategies. Interpretive schemes were identified based on the values and beliefs shared by the top executives. According to the comparative analysis of the three educational establishments, the interpretive schemes act as a filter that influences the way in which they evaluate their environment, mediating their strategic positioning and justifying the differences found among the strategies adopted by them under the same environmental constraints.
publishDate 2003
dc.date.none.fl_str_mv 2003-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.fgv.br/rap/article/view/6476
url https://periodicos.fgv.br/rap/article/view/6476
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.fgv.br/rap/article/view/6476/5060
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Fundação Getulio Vargas (FGV EBAPE)
publisher.none.fl_str_mv Fundação Getulio Vargas (FGV EBAPE)
dc.source.none.fl_str_mv Brazilian Journal of Public Administration; Vol. 37 No. 1 (2003); 51 a 74
Revista de Administração Pública; Vol. 37 Núm. 1 (2003); 51 a 74
Revista de Administração Pública; v. 37 n. 1 (2003); 51 a 74
1982-3134
0034-7612
reponame:Revista de Administração Pública
instname:Fundação Getulio Vargas (FGV)
instacron:FGV
instname_str Fundação Getulio Vargas (FGV)
instacron_str FGV
institution FGV
reponame_str Revista de Administração Pública
collection Revista de Administração Pública
repository.name.fl_str_mv Revista de Administração Pública - Fundação Getulio Vargas (FGV)
repository.mail.fl_str_mv ||rap@fgv.br
_version_ 1798943763383451648

Registros relacionados