Online focus group: a possibility for the qualitative research in Administration

Detalhes bibliográficos
Autor(a) principal: Schröeder, Christine da Silva
Data de Publicação: 2009
Outros Autores: Klering, Luis Roque
Tipo de documento: Artigo
Idioma: por
Título da fonte: Cadernos EBAPE.BR
Texto Completo: https://periodicos.fgv.br/cadernosebape/article/view/5123
Resumo: The use of focal groups (focus groups) as a technique of research represents an interesting alternative to the development of qualitative studies. Normally, in the focus groups join from 6 to 10 persons together to discuss specific topics about some subject, being that the interaction between the members of the group also is had like fact of the research. Also, while it considers the influence of the technologies of information, specially of the internet, the technique can still be applied virtually – through online focus groups (OFGs) –, with use of tools like e-mail, chats and lists of discussion. But, through an analysis of the academic national (Brazilian) production in Administration, it is noticed that the use of focus group is still incipient, and in special in the online form. In this way, the present theoretical article has for objective, by the revision of the relevant literature, characterize the OFGs and to describe his form of driving, as well as to do mention of the possible advantages and disadvantages resulting from his job and, so, to suggest his use in qualitative research in Administration.
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spelling Online focus group: a possibility for the qualitative research in AdministrationOnline focus group: uma possibilidade para a pesquisa qualitativa em AdministraçãoThe use of focal groups (focus groups) as a technique of research represents an interesting alternative to the development of qualitative studies. Normally, in the focus groups join from 6 to 10 persons together to discuss specific topics about some subject, being that the interaction between the members of the group also is had like fact of the research. Also, while it considers the influence of the technologies of information, specially of the internet, the technique can still be applied virtually – through online focus groups (OFGs) –, with use of tools like e-mail, chats and lists of discussion. But, through an analysis of the academic national (Brazilian) production in Administration, it is noticed that the use of focus group is still incipient, and in special in the online form. In this way, the present theoretical article has for objective, by the revision of the relevant literature, characterize the OFGs and to describe his form of driving, as well as to do mention of the possible advantages and disadvantages resulting from his job and, so, to suggest his use in qualitative research in Administration.A utilização de grupos focais (focus groups) como técnica de pesquisa representa uma alternativa interessante ao desenvolvimento de estudos qualitativos. Normalmente, os focus groups envolvem de 6 a 10 pessoas que se reúnem para discutir tópicos específicos acerca de alguma temática, sendo que a interação entre os membros do grupo também é tida como dado da pesquisa. Ainda, ao se considerar a influência das tecnologias de informação, em especial da internet, a técnica pode ser aplicada virtualmente – através de online focus groups (OFGs) –, com auxílio de ferramentas como e-mail, chats e listas de discussão. Uma vez que, através de uma análise da produção acadêmica nacional em Administração, constata-se que a utilização da técnica de focus group parece ser ainda incipiente, e em especial na modalidade online, o presente ensaio teórico objetiva, a partir da revisão da literatura pertinente, caracterizar os OFGs e descrever sua forma de condução, bem como elencar as possíveis vantagens e desvantagens decorrentes de seu emprego e, assim, sugerir sua utilização em pesquisas qualitativas em Administração.Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas2009-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fgv.br/cadernosebape/article/view/5123Cadernos EBAPE.BR; Vol. 7 No. 2 (2009); 332 a 348Cadernos EBAPE.BR; Vol. 7 Núm. 2 (2009); 332 a 348Cadernos EBAPE.BR; v. 7 n. 2 (2009); 332 a 3481679-3951reponame:Cadernos EBAPE.BRinstname:Fundação Getulio Vargas (FGV)instacron:FGVporhttps://periodicos.fgv.br/cadernosebape/article/view/5123/3857Schröeder, Christine da SilvaKlering, Luis Roqueinfo:eu-repo/semantics/openAccess2016-10-10T17:20:01Zoai:ojs.periodicos.fgv.br:article/5123Revistahttps://periodicos.fgv.br/cadernosebapehttps://periodicos.fgv.br/cadernosebape/oaicadernosebape@fgv.br||cadernosebape@fgv.br1679-39511679-3951opendoar:2024-05-13T09:59:29.628342Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)true
dc.title.none.fl_str_mv Online focus group: a possibility for the qualitative research in Administration
Online focus group: uma possibilidade para a pesquisa qualitativa em Administração
title Online focus group: a possibility for the qualitative research in Administration
spellingShingle Online focus group: a possibility for the qualitative research in Administration
Schröeder, Christine da Silva
title_short Online focus group: a possibility for the qualitative research in Administration
title_full Online focus group: a possibility for the qualitative research in Administration
title_fullStr Online focus group: a possibility for the qualitative research in Administration
title_full_unstemmed Online focus group: a possibility for the qualitative research in Administration
title_sort Online focus group: a possibility for the qualitative research in Administration
author Schröeder, Christine da Silva
author_facet Schröeder, Christine da Silva
Klering, Luis Roque
author_role author
author2 Klering, Luis Roque
author2_role author
dc.contributor.author.fl_str_mv Schröeder, Christine da Silva
Klering, Luis Roque
description The use of focal groups (focus groups) as a technique of research represents an interesting alternative to the development of qualitative studies. Normally, in the focus groups join from 6 to 10 persons together to discuss specific topics about some subject, being that the interaction between the members of the group also is had like fact of the research. Also, while it considers the influence of the technologies of information, specially of the internet, the technique can still be applied virtually – through online focus groups (OFGs) –, with use of tools like e-mail, chats and lists of discussion. But, through an analysis of the academic national (Brazilian) production in Administration, it is noticed that the use of focus group is still incipient, and in special in the online form. In this way, the present theoretical article has for objective, by the revision of the relevant literature, characterize the OFGs and to describe his form of driving, as well as to do mention of the possible advantages and disadvantages resulting from his job and, so, to suggest his use in qualitative research in Administration.
publishDate 2009
dc.date.none.fl_str_mv 2009-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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format article
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dc.identifier.uri.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/5123
url https://periodicos.fgv.br/cadernosebape/article/view/5123
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/5123/3857
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
dc.source.none.fl_str_mv Cadernos EBAPE.BR; Vol. 7 No. 2 (2009); 332 a 348
Cadernos EBAPE.BR; Vol. 7 Núm. 2 (2009); 332 a 348
Cadernos EBAPE.BR; v. 7 n. 2 (2009); 332 a 348
1679-3951
reponame:Cadernos EBAPE.BR
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reponame_str Cadernos EBAPE.BR
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