Internationalization Analysis: A Case Study of the Portuguese Textile Industry in the Brazilian Market
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Data de Publicação: | 2020 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Future Studies Research Journal: Trends and Strategies |
Texto Completo: | https://www.revistafuture.org/FSRJ/article/view/395 |
Resumo: | Objective of the study: To investigate the internationalization opportunities of the business group of the Portuguese textile industrial MoreTextile for the Brazilian market.Methodology/approach: A study of an applied nature with qualitative orientation was carried out through a single case.Originality/Relevance: The study is justified by the size and potential of the Brazilian market, associated with factors that facilitate this process, such as cultural similarities and the availability of raw materials necessary to manufacture the products, considering that Brazil is among the world's five largest cotton producers.Main results: The main positive aspects that justify the internationalization process of the Portuguese textile industry MoreTextile are: the opening of new markets guided by a more sustainable consumption and the availability of raw materials in Brazil. The negative aspects are: tariff barriers, high competitiveness, political instability, lack of qualified labor and logistics costs.Theoretical / methodological contributions: the study allowed to verify the opportunities and limitations in the internationalization process of the Portuguese textile industry for the Brazilian market. |
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Internationalization Analysis: A Case Study of the Portuguese Textile Industry in the Brazilian MarketAnálise da Internacionalização: Um Estudo de Caso da Indústria Têxtil Portuguesa no Mercado BrasileiroInternationalizationTextile industryStrategyLogisticsInternacionalizaçãoIndústria têxtilEstratégiaLogísticaObjective of the study: To investigate the internationalization opportunities of the business group of the Portuguese textile industrial MoreTextile for the Brazilian market.Methodology/approach: A study of an applied nature with qualitative orientation was carried out through a single case.Originality/Relevance: The study is justified by the size and potential of the Brazilian market, associated with factors that facilitate this process, such as cultural similarities and the availability of raw materials necessary to manufacture the products, considering that Brazil is among the world's five largest cotton producers.Main results: The main positive aspects that justify the internationalization process of the Portuguese textile industry MoreTextile are: the opening of new markets guided by a more sustainable consumption and the availability of raw materials in Brazil. The negative aspects are: tariff barriers, high competitiveness, political instability, lack of qualified labor and logistics costs.Theoretical / methodological contributions: the study allowed to verify the opportunities and limitations in the internationalization process of the Portuguese textile industry for the Brazilian market.Objetivo do estudo: Investigar as oportunidades de internacionalização do Grupo empresarial da industrial têxtil portuguesa MoreTextile para o mercado brasileiro.Metodologia/abordagem: Realizou-se um estudo de natureza aplicada de orientação qualitativa por meio de um caso único.Originalidade/Relevância: O estudo justifica-se pelo tamanho e potencial do mercado brasileiro, associado a fatores facilitadores de tal processo, tais como as semelhanças culturais e a disponibilidade das matérias-primas necessárias para fabricar os produtos, tendo em vista que o Brasil está entre os cinco maiores produtores mundiais de algodão.Principais resultado: Os principais aspectos positivos que justificam o processo de internacionalização da industrial têxtil portuguesa MoreTextile são: a abertura de novos mercados norteados por um consumo mais sustentável e a disponibilidade de matérias primas no Brasil. Os aspectos negativos são: as barreiras tarifárias, a alta competividade, a instabilidade política, a falta de mão-de-obra qualificada e os custos de logística.Contribuições teóricas/metodológicas: o estudo permitiu verificar as oportunidades e as limitações no processo de internacionalização da indústria têxtil portuguesa para o mercado brasileiro.Future Studies Research Journal: Trends and Strategies2020-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed Technical Reportapplication/pdfhttps://www.revistafuture.org/FSRJ/article/view/39510.24023/FutureJournal/2175-5825/2020.v12i1.395Future Studies Research Journal: Trends and Strategies; Vol. 12 No. 1 (2020): January/April; 203-222Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 12 n. 1 (2020): January - April; 203-2222175-5825reponame:Future Studies Research Journal: Trends and Strategiesinstname:Fundação Instituto de Administração (FIA)instacron:FIAporhttps://www.revistafuture.org/FSRJ/article/view/395/456Copyright (c) 2019 Future Studies Research Journal: Trends and Strategiesinfo:eu-repo/semantics/openAccessMannarelli Filho, TéucleBarbieri, Renatade Figueiredo, Paloma CardosoPrates, Glaucia AparecidaGalli, Lesley Carina do Lago Attadia2021-02-16T20:37:45Zoai:ojs.future.emnuvens.com.br:article/395Revistahttps://www.revistafuture.org/FSRJ/oai2175-58252175-5825opendoar:2021-02-16T20:37:45Future Studies Research Journal: Trends and Strategies - Fundação Instituto de Administração (FIA)false |
dc.title.none.fl_str_mv |
Internationalization Analysis: A Case Study of the Portuguese Textile Industry in the Brazilian Market Análise da Internacionalização: Um Estudo de Caso da Indústria Têxtil Portuguesa no Mercado Brasileiro |
title |
Internationalization Analysis: A Case Study of the Portuguese Textile Industry in the Brazilian Market |
spellingShingle |
Internationalization Analysis: A Case Study of the Portuguese Textile Industry in the Brazilian Market Mannarelli Filho, Téucle Internationalization Textile industry Strategy Logistics Internacionalização Indústria têxtil Estratégia Logística |
title_short |
Internationalization Analysis: A Case Study of the Portuguese Textile Industry in the Brazilian Market |
title_full |
Internationalization Analysis: A Case Study of the Portuguese Textile Industry in the Brazilian Market |
title_fullStr |
Internationalization Analysis: A Case Study of the Portuguese Textile Industry in the Brazilian Market |
title_full_unstemmed |
Internationalization Analysis: A Case Study of the Portuguese Textile Industry in the Brazilian Market |
title_sort |
Internationalization Analysis: A Case Study of the Portuguese Textile Industry in the Brazilian Market |
author |
Mannarelli Filho, Téucle |
author_facet |
Mannarelli Filho, Téucle Barbieri, Renata de Figueiredo, Paloma Cardoso Prates, Glaucia Aparecida Galli, Lesley Carina do Lago Attadia |
author_role |
author |
author2 |
Barbieri, Renata de Figueiredo, Paloma Cardoso Prates, Glaucia Aparecida Galli, Lesley Carina do Lago Attadia |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Mannarelli Filho, Téucle Barbieri, Renata de Figueiredo, Paloma Cardoso Prates, Glaucia Aparecida Galli, Lesley Carina do Lago Attadia |
dc.subject.por.fl_str_mv |
Internationalization Textile industry Strategy Logistics Internacionalização Indústria têxtil Estratégia Logística |
topic |
Internationalization Textile industry Strategy Logistics Internacionalização Indústria têxtil Estratégia Logística |
description |
Objective of the study: To investigate the internationalization opportunities of the business group of the Portuguese textile industrial MoreTextile for the Brazilian market.Methodology/approach: A study of an applied nature with qualitative orientation was carried out through a single case.Originality/Relevance: The study is justified by the size and potential of the Brazilian market, associated with factors that facilitate this process, such as cultural similarities and the availability of raw materials necessary to manufacture the products, considering that Brazil is among the world's five largest cotton producers.Main results: The main positive aspects that justify the internationalization process of the Portuguese textile industry MoreTextile are: the opening of new markets guided by a more sustainable consumption and the availability of raw materials in Brazil. The negative aspects are: tariff barriers, high competitiveness, political instability, lack of qualified labor and logistics costs.Theoretical / methodological contributions: the study allowed to verify the opportunities and limitations in the internationalization process of the Portuguese textile industry for the Brazilian market. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-01-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Technical Report |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistafuture.org/FSRJ/article/view/395 10.24023/FutureJournal/2175-5825/2020.v12i1.395 |
url |
https://www.revistafuture.org/FSRJ/article/view/395 |
identifier_str_mv |
10.24023/FutureJournal/2175-5825/2020.v12i1.395 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.revistafuture.org/FSRJ/article/view/395/456 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2019 Future Studies Research Journal: Trends and Strategies info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2019 Future Studies Research Journal: Trends and Strategies |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Future Studies Research Journal: Trends and Strategies |
publisher.none.fl_str_mv |
Future Studies Research Journal: Trends and Strategies |
dc.source.none.fl_str_mv |
Future Studies Research Journal: Trends and Strategies; Vol. 12 No. 1 (2020): January/April; 203-222 Future Studies Research Journal: Trends and Strategies [FSRJ]; v. 12 n. 1 (2020): January - April; 203-222 2175-5825 reponame:Future Studies Research Journal: Trends and Strategies instname:Fundação Instituto de Administração (FIA) instacron:FIA |
instname_str |
Fundação Instituto de Administração (FIA) |
instacron_str |
FIA |
institution |
FIA |
reponame_str |
Future Studies Research Journal: Trends and Strategies |
collection |
Future Studies Research Journal: Trends and Strategies |
repository.name.fl_str_mv |
Future Studies Research Journal: Trends and Strategies - Fundação Instituto de Administração (FIA) |
repository.mail.fl_str_mv |
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