Pink October and mammograms: when health communication misses the target
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , , , , , , , |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | Cadernos de Saúde Pública |
Texto Completo: | https://cadernos.ensp.fiocruz.br/ojs/index.php/csp/article/view/7769 |
Resumo: | Breast cancer is the most frequently diagnosed type of cancer and is the leading cause of death from cancer in the female population. Screening mammograms and early treatment are the most frequently used means to attempt to reduce this mortality and are promoted during Pink October, an annual awareness-raising campaign. However, recent studies have correlated the increase in screening with higher morbidity and mortality, due to overdiagnosis and overtreatment. The current study assessed searches related to breast cancer and mammogram in Google Trends from 2004 to 2019 in terms of trend, seasonality, and distribution in Brazilian states. The study also evaluatedH the correlation between the number of searches in Google Trends and the number of screening mammograms. The two series showed a seasonal pattern with peaks in October, and there was an excess in tests performed outside the recommended age bracket. Pink October transmitted and popularized health information and induced behaviors related to this information, which are three desirable aspects in health communication and education. However, the campaign also generated an excess in screening mammograms and did not encourage autonomy and free and informed consent. Pink October revealed both the potential of mass communication in health and the need for messages to be aligned with the best available scientific evidence. |
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Pink October and mammograms: when health communication misses the targetOutubro Rosa e mamografias: quando a comunicação em saúde erra o alvoMammographyBreast NeoplasmsCommunications MediaMamografiaCâncer de MamaMeios de ComunicaçãoBreast cancer is the most frequently diagnosed type of cancer and is the leading cause of death from cancer in the female population. Screening mammograms and early treatment are the most frequently used means to attempt to reduce this mortality and are promoted during Pink October, an annual awareness-raising campaign. However, recent studies have correlated the increase in screening with higher morbidity and mortality, due to overdiagnosis and overtreatment. The current study assessed searches related to breast cancer and mammogram in Google Trends from 2004 to 2019 in terms of trend, seasonality, and distribution in Brazilian states. The study also evaluatedH the correlation between the number of searches in Google Trends and the number of screening mammograms. The two series showed a seasonal pattern with peaks in October, and there was an excess in tests performed outside the recommended age bracket. Pink October transmitted and popularized health information and induced behaviors related to this information, which are three desirable aspects in health communication and education. However, the campaign also generated an excess in screening mammograms and did not encourage autonomy and free and informed consent. Pink October revealed both the potential of mass communication in health and the need for messages to be aligned with the best available scientific evidence.El cáncer de mama es el tipo de cáncer más diagnosticado y la principal causa de muerte por cáncer en la población femenina. Las mamografías de rastreo y el tratamiento precoz son generalmente los medios más utilizados en la tentativa de reducir esa mortalidad, y son incentivados en el Octubre Rosa, una campaña de divulgación anual. No obstante, estudios recientes han relacionado el aumento del rastreo con una mayor morbimortalidad, debido al sobrediagnóstico y al sobretratamiento. En el presente estudio se evaluaron las búsquedas relativas al cáncer de mama, y a la mamografía en Google Trends entre 2004 y 2019, en términos de tendencia, de estacionalidad y de su distribución en las Unidades Federativas brasileñas. Se evaluó también la correlación entre la cantidad de búsquedas en Google Trends y la cantidad de exámenes de rastreo mamográfico. Las dos series tuvieron un patrón estacional con picos en octubre, y hubo un exceso de exámenes realizados fuera de la franja etaria recomendada. Octubre Rosa transmitió información de salud, la popularizó e indujo a comportamientos relacionados con la información transmitida; tres aspectos deseables en la comunicación y educación en salud. Sin embargo, generó un exceso de mamografías de rastreo y no incentivó la autonomía y el consentimiento libre e informado. Octubre Rosa mostró el potencial de la comunicación en salud para las masas y la necesidad de que los mensajes estén alineados con mejores evidencias científicas.O câncer de mama é o tipo de câncer mais diagnosticado e a principal causa de morte por câncer na população feminina. As mamografias de rastreamento e o tratamento precoce são geralmente os meios mais utilizados na tentativa de reduzir essa mortalidade e são incentivados no Outubro Rosa, uma campanha de divulgação anual. Contudo, estudos recentes têm relacionado o aumento do rastreamento com uma maior morbimortalidade em razão do sobrediagnóstico e do sobretratamento. No presente estudo, avaliaram-se as buscas relativas ao câncer de mama e à mamografia no Google Trends, entre 2004 e 2019, em termos da tendência, da sazonalidade e da distribuição nas Unidades Federativas brasileiras. Avaliou-se também a correlação entre a quantidade de buscas no Google Trends e a quantidade de exames de rastreamento mamográfico. As duas séries tiveram um padrão sazonal com picos em outubro, e houve excesso de exames realizados fora da faixa etária recomendada. O Outubro Rosa transmitiu informações de saúde, as popularizou e induziu comportamentos relativos a informações transmitidas; três aspectos desejáveis na comunicação e na educação em saúde. Porém, gerou um excesso de mamografias de rastreamento e não incentivou a autonomia e o consentimento livre e esclarecido. O Outubro Rosa mostrou o potencial da comunicação em saúde para massas e a necessidade de que as mensagens sejam alinhadas com as melhores evidências científicas.Reports in Public HealthCadernos de Saúde Pública2021-11-22info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmltext/htmlapplication/pdfapplication/pdfhttps://cadernos.ensp.fiocruz.br/ojs/index.php/csp/article/view/7769Reports in Public Health; Vol. 37 No. 11 (2021): NovemberCadernos de Saúde Pública; v. 37 n. 11 (2021): Novembro1678-44640102-311Xreponame:Cadernos de Saúde Públicainstname:Fundação Oswaldo Cruz (FIOCRUZ)instacron:FIOCRUZengporhttps://cadernos.ensp.fiocruz.br/ojs/index.php/csp/article/view/7769/17360https://cadernos.ensp.fiocruz.br/ojs/index.php/csp/article/view/7769/17361https://cadernos.ensp.fiocruz.br/ojs/index.php/csp/article/view/7769/17362https://cadernos.ensp.fiocruz.br/ojs/index.php/csp/article/view/7769/17363Oswaldo Santos BaqueroElizabeth Angélica Salinas RebolledoAdeylson Guimarães RibeiroPatricia Marques Moralejo BermudiAlessandra Cristina Guedes PelliniMarcelo Antunes FaillaBreno Souza de AguiarCarmen Simone Grilo DinizFrancisco Chiaravalloti Netoinfo:eu-repo/semantics/openAccess2024-03-06T15:30:09Zoai:ojs.teste-cadernos.ensp.fiocruz.br:article/7769Revistahttps://cadernos.ensp.fiocruz.br/ojs/index.php/csphttps://cadernos.ensp.fiocruz.br/ojs/index.php/csp/oaicadernos@ensp.fiocruz.br||cadernos@ensp.fiocruz.br1678-44640102-311Xopendoar:2024-03-06T13:08:55.985039Cadernos de Saúde Pública - Fundação Oswaldo Cruz (FIOCRUZ)true |
dc.title.none.fl_str_mv |
Pink October and mammograms: when health communication misses the target Outubro Rosa e mamografias: quando a comunicação em saúde erra o alvo |
title |
Pink October and mammograms: when health communication misses the target |
spellingShingle |
Pink October and mammograms: when health communication misses the target Oswaldo Santos Baquero Mammography Breast Neoplasms Communications Media Mamografia Câncer de Mama Meios de Comunicação |
title_short |
Pink October and mammograms: when health communication misses the target |
title_full |
Pink October and mammograms: when health communication misses the target |
title_fullStr |
Pink October and mammograms: when health communication misses the target |
title_full_unstemmed |
Pink October and mammograms: when health communication misses the target |
title_sort |
Pink October and mammograms: when health communication misses the target |
author |
Oswaldo Santos Baquero |
author_facet |
Oswaldo Santos Baquero Elizabeth Angélica Salinas Rebolledo Adeylson Guimarães Ribeiro Patricia Marques Moralejo Bermudi Alessandra Cristina Guedes Pellini Marcelo Antunes Failla Breno Souza de Aguiar Carmen Simone Grilo Diniz Francisco Chiaravalloti Neto |
author_role |
author |
author2 |
Elizabeth Angélica Salinas Rebolledo Adeylson Guimarães Ribeiro Patricia Marques Moralejo Bermudi Alessandra Cristina Guedes Pellini Marcelo Antunes Failla Breno Souza de Aguiar Carmen Simone Grilo Diniz Francisco Chiaravalloti Neto |
author2_role |
author author author author author author author author |
dc.contributor.author.fl_str_mv |
Oswaldo Santos Baquero Elizabeth Angélica Salinas Rebolledo Adeylson Guimarães Ribeiro Patricia Marques Moralejo Bermudi Alessandra Cristina Guedes Pellini Marcelo Antunes Failla Breno Souza de Aguiar Carmen Simone Grilo Diniz Francisco Chiaravalloti Neto |
dc.subject.por.fl_str_mv |
Mammography Breast Neoplasms Communications Media Mamografia Câncer de Mama Meios de Comunicação |
topic |
Mammography Breast Neoplasms Communications Media Mamografia Câncer de Mama Meios de Comunicação |
description |
Breast cancer is the most frequently diagnosed type of cancer and is the leading cause of death from cancer in the female population. Screening mammograms and early treatment are the most frequently used means to attempt to reduce this mortality and are promoted during Pink October, an annual awareness-raising campaign. However, recent studies have correlated the increase in screening with higher morbidity and mortality, due to overdiagnosis and overtreatment. The current study assessed searches related to breast cancer and mammogram in Google Trends from 2004 to 2019 in terms of trend, seasonality, and distribution in Brazilian states. The study also evaluatedH the correlation between the number of searches in Google Trends and the number of screening mammograms. The two series showed a seasonal pattern with peaks in October, and there was an excess in tests performed outside the recommended age bracket. Pink October transmitted and popularized health information and induced behaviors related to this information, which are three desirable aspects in health communication and education. However, the campaign also generated an excess in screening mammograms and did not encourage autonomy and free and informed consent. Pink October revealed both the potential of mass communication in health and the need for messages to be aligned with the best available scientific evidence. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-11-22 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://cadernos.ensp.fiocruz.br/ojs/index.php/csp/article/view/7769 |
url |
https://cadernos.ensp.fiocruz.br/ojs/index.php/csp/article/view/7769 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
https://cadernos.ensp.fiocruz.br/ojs/index.php/csp/article/view/7769/17360 https://cadernos.ensp.fiocruz.br/ojs/index.php/csp/article/view/7769/17361 https://cadernos.ensp.fiocruz.br/ojs/index.php/csp/article/view/7769/17362 https://cadernos.ensp.fiocruz.br/ojs/index.php/csp/article/view/7769/17363 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
text/html text/html application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Reports in Public Health Cadernos de Saúde Pública |
publisher.none.fl_str_mv |
Reports in Public Health Cadernos de Saúde Pública |
dc.source.none.fl_str_mv |
Reports in Public Health; Vol. 37 No. 11 (2021): November Cadernos de Saúde Pública; v. 37 n. 11 (2021): Novembro 1678-4464 0102-311X reponame:Cadernos de Saúde Pública instname:Fundação Oswaldo Cruz (FIOCRUZ) instacron:FIOCRUZ |
instname_str |
Fundação Oswaldo Cruz (FIOCRUZ) |
instacron_str |
FIOCRUZ |
institution |
FIOCRUZ |
reponame_str |
Cadernos de Saúde Pública |
collection |
Cadernos de Saúde Pública |
repository.name.fl_str_mv |
Cadernos de Saúde Pública - Fundação Oswaldo Cruz (FIOCRUZ) |
repository.mail.fl_str_mv |
cadernos@ensp.fiocruz.br||cadernos@ensp.fiocruz.br |
_version_ |
1798943394756558848 |