TO WHOM IS WINTER A GREAT TIME? : ON A DIDACTICS OF THE CONSUMER CITIZEN

Detalhes bibliográficos
Autor(a) principal: Lazzarin, Luis Fernando
Data de Publicação: 2021
Tipo de documento: Artigo
Idioma: por
Título da fonte: Conhecimento Online
Texto Completo: http://periodicos.feevale.br/seer/index.php/revistaconhecimentoonline/article/view/2712
Resumo: This paper problematizes the strategies found in the institutional video publicized by RBS TV entitled “Winter is a great time”, which presents a version of contemporary cultural relationships mediated by consumption. It has searched for possibilities of creating alternative ways of approaching pedagogical education, which, from my point of view, is not only related to what has been instituted in and by the school, but also to what has been spread in other pedagogical settings. The aim is to question the ways that different sectors (especially the media and advertising) have produced citizens suitable for the market and consumption. In this sense, the analysis has led to an understanding of the way the narrative presented in the video, constructed through the articulation of images and song, addresses the viewer with its own didacticism, a model of desirable behavior for individuals that are supposed to know and legitimatize their place, both as active participants in the market and citizens that see themselves as morally justified in their role in society.
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spelling TO WHOM IS WINTER A GREAT TIME? : ON A DIDACTICS OF THE CONSUMER CITIZENPARA QUEM O “INVERNO É TUDO DE BOM”? SOBRE UMA DIDÁTICA DO CONSUMIDOR-CIDADÃO: ON A DIDACTICS OF THE CONSUMER CITIZENMedia Pedagogy. Citizenship. Consumption.Pedagogias da MídiaCidadaniaConsumoThis paper problematizes the strategies found in the institutional video publicized by RBS TV entitled “Winter is a great time”, which presents a version of contemporary cultural relationships mediated by consumption. It has searched for possibilities of creating alternative ways of approaching pedagogical education, which, from my point of view, is not only related to what has been instituted in and by the school, but also to what has been spread in other pedagogical settings. The aim is to question the ways that different sectors (especially the media and advertising) have produced citizens suitable for the market and consumption. In this sense, the analysis has led to an understanding of the way the narrative presented in the video, constructed through the articulation of images and song, addresses the viewer with its own didacticism, a model of desirable behavior for individuals that are supposed to know and legitimatize their place, both as active participants in the market and citizens that see themselves as morally justified in their role in society.Este artigo problematiza as estratégias presentes no vídeo institucional veiculado pela RBS TV e intitulado “Inverno é tudo de bom”, que apresenta uma versão das relações culturais contemporâneas mediadas pelo consumo. Busca possibilidades de criar modos alternativos de abordar a formação pedagógica, que dizem respeito não somente ao que está instituído na e pela escola, mas também ao que circula em outros espaços pedagógicos. O objetivo é questionar as formas como diferentes instâncias (principalmente a mídia e a publicidade) vêm produzindo cidadãos aptos para o mercado e para o consumo. Nesse sentido, a análise leva a entender como a narrativa apresentada no vídeo, constituída na articulação entre imagens e canção, endereça ao espectador, com um didatismo próprio, um modelo de comportamento desejável a um indivíduo que deve conhecer e legitimar seu lugar, simultaneamente como participante ativo do mercado e como um cidadão que se reconhece justificado moralmente em seu papel na sociedade.Universidade Feevale2021-10-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://periodicos.feevale.br/seer/index.php/revistaconhecimentoonline/article/view/271210.25112/rco.v3.2712Revista Conhecimento Online; v. 3 (2021): Setembro / Dezembro - Educação básica: desafios contemporâneos; 69-812176-8501reponame:Conhecimento Onlineinstname:Universidade Feevale (Feevale)instacron:Feevaleporhttp://periodicos.feevale.br/seer/index.php/revistaconhecimentoonline/article/view/2712/2943Copyright (c) 2021 LUIS FERNANDO LAZZARINhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessLazzarin, Luis Fernando2021-12-07T15:34:43Zoai:ojs.pkp.sfu.ca:article/2712Revistahttps://periodicos.feevale.br/seer/index.php/revistaconhecimentoonlineONGhttp://periodicos.feevale.br/seer/index.php/revistaconhecimentoonline/oaijacinta@feevale.br||mauricio@feevale.br2176-85012176-8501opendoar:2021-12-07T15:34:43Conhecimento Online - Universidade Feevale (Feevale)false
dc.title.none.fl_str_mv TO WHOM IS WINTER A GREAT TIME? : ON A DIDACTICS OF THE CONSUMER CITIZEN
PARA QUEM O “INVERNO É TUDO DE BOM”? SOBRE UMA DIDÁTICA DO CONSUMIDOR-CIDADÃO: ON A DIDACTICS OF THE CONSUMER CITIZEN
title TO WHOM IS WINTER A GREAT TIME? : ON A DIDACTICS OF THE CONSUMER CITIZEN
spellingShingle TO WHOM IS WINTER A GREAT TIME? : ON A DIDACTICS OF THE CONSUMER CITIZEN
Lazzarin, Luis Fernando
Media Pedagogy. Citizenship. Consumption.
Pedagogias da Mídia
Cidadania
Consumo
title_short TO WHOM IS WINTER A GREAT TIME? : ON A DIDACTICS OF THE CONSUMER CITIZEN
title_full TO WHOM IS WINTER A GREAT TIME? : ON A DIDACTICS OF THE CONSUMER CITIZEN
title_fullStr TO WHOM IS WINTER A GREAT TIME? : ON A DIDACTICS OF THE CONSUMER CITIZEN
title_full_unstemmed TO WHOM IS WINTER A GREAT TIME? : ON A DIDACTICS OF THE CONSUMER CITIZEN
title_sort TO WHOM IS WINTER A GREAT TIME? : ON A DIDACTICS OF THE CONSUMER CITIZEN
author Lazzarin, Luis Fernando
author_facet Lazzarin, Luis Fernando
author_role author
dc.contributor.author.fl_str_mv Lazzarin, Luis Fernando
dc.subject.por.fl_str_mv Media Pedagogy. Citizenship. Consumption.
Pedagogias da Mídia
Cidadania
Consumo
topic Media Pedagogy. Citizenship. Consumption.
Pedagogias da Mídia
Cidadania
Consumo
description This paper problematizes the strategies found in the institutional video publicized by RBS TV entitled “Winter is a great time”, which presents a version of contemporary cultural relationships mediated by consumption. It has searched for possibilities of creating alternative ways of approaching pedagogical education, which, from my point of view, is not only related to what has been instituted in and by the school, but also to what has been spread in other pedagogical settings. The aim is to question the ways that different sectors (especially the media and advertising) have produced citizens suitable for the market and consumption. In this sense, the analysis has led to an understanding of the way the narrative presented in the video, constructed through the articulation of images and song, addresses the viewer with its own didacticism, a model of desirable behavior for individuals that are supposed to know and legitimatize their place, both as active participants in the market and citizens that see themselves as morally justified in their role in society.
publishDate 2021
dc.date.none.fl_str_mv 2021-10-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://periodicos.feevale.br/seer/index.php/revistaconhecimentoonline/article/view/2712
10.25112/rco.v3.2712
url http://periodicos.feevale.br/seer/index.php/revistaconhecimentoonline/article/view/2712
identifier_str_mv 10.25112/rco.v3.2712
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv http://periodicos.feevale.br/seer/index.php/revistaconhecimentoonline/article/view/2712/2943
dc.rights.driver.fl_str_mv Copyright (c) 2021 LUIS FERNANDO LAZZARIN
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 LUIS FERNANDO LAZZARIN
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Feevale
publisher.none.fl_str_mv Universidade Feevale
dc.source.none.fl_str_mv Revista Conhecimento Online; v. 3 (2021): Setembro / Dezembro - Educação básica: desafios contemporâneos; 69-81
2176-8501
reponame:Conhecimento Online
instname:Universidade Feevale (Feevale)
instacron:Feevale
instname_str Universidade Feevale (Feevale)
instacron_str Feevale
institution Feevale
reponame_str Conhecimento Online
collection Conhecimento Online
repository.name.fl_str_mv Conhecimento Online - Universidade Feevale (Feevale)
repository.mail.fl_str_mv jacinta@feevale.br||mauricio@feevale.br
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