Accessibility in fashion retail: barriers and possibilities in serving blind consumers

• Autor(a) principal: Oliveira Sousa, Jailson
• Data de Publicação: 2022
• Outros Autores: Babinski Júnior, Valdecir, da Rosa, Lucas, Silveira, Icléia
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Poliedro
• Texto Completo: https://periodicos.ifsul.edu.br/index.php/poliedro/article/view/2705
• topic: Fashion Retail; Acessibility; Blind Consumers; Varejo de moda; Acessibilidade; Consumidores cegos

The objective of the article is to verify the causes of the lack of accessibility of blind consumers in retail stores for the purchase of clothing. For this, a qualitative and descriptive research was carried out with the application of a questionnaire for 10 blind people in the city of Teresina (BR). The results indicated as obstacles: (I) the lack of signs written in Braille; (II) the presence of stairs without identification; (III) the disposition of aisles with unmarked obstacles; (IV) the difficulty of access to the physical store; (V) the absence of attendants to assist in the reading of clothing labels; and (VI) noncompliance with the norms in force. As possibilities, the following were listed (I) the creation of tactile labels; (II) the development of mobile applications; (III) the adaptation of physical spaces to humanize the access of people with disabilities; and (IV) the training and awareness of attendants, salespeople and professionals who deal with the general public.