Investigating how consumer education and lifestyle influence the consumer empowerment: case in rural and urban areas, Indonesia
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Independent Journal of Management & Production |
Texto Completo: | http://www.ijmp.jor.br/index.php/ijmp/article/view/1395 |
Resumo: | This study aimed to analyze the difference of consumer education, lifestyle, and consumer empowerment in rural and urban areas, and to analyze the effect of consumer education and lifestyle on the consumer empowerment. This research used a cross-sectional design study with 120 housewives as the sample selected purposively. Data were analyzed using independent sample t-test, Mann-Whitney, and multiple linear regressions. There were significant differences (p<0.01) in consumer education, fulfilled lifestyle, believer lifestyle, and consumer empowerment index between the two regions, where the urban area scores were higher compared to the rural area. Consumer education and length of education affected positively and significantly (p<0.01) on the consumer empowerment index, while the lifestyle did not significantly affect the consumer empowerment index. The higher intensity of consumer education and higher education levels will increase the consumer empowerment index. |
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Independent Journal of Management & Production |
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Investigating how consumer education and lifestyle influence the consumer empowerment: case in rural and urban areas, Indonesiaconsumer education intensityconsumer empowermentlifestyleThis study aimed to analyze the difference of consumer education, lifestyle, and consumer empowerment in rural and urban areas, and to analyze the effect of consumer education and lifestyle on the consumer empowerment. This research used a cross-sectional design study with 120 housewives as the sample selected purposively. Data were analyzed using independent sample t-test, Mann-Whitney, and multiple linear regressions. There were significant differences (p<0.01) in consumer education, fulfilled lifestyle, believer lifestyle, and consumer empowerment index between the two regions, where the urban area scores were higher compared to the rural area. Consumer education and length of education affected positively and significantly (p<0.01) on the consumer empowerment index, while the lifestyle did not significantly affect the consumer empowerment index. The higher intensity of consumer education and higher education levels will increase the consumer empowerment index.Independent2021-08-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlhttp://www.ijmp.jor.br/index.php/ijmp/article/view/139510.14807/ijmp.v12i5.1395Independent Journal of Management & Production; Vol. 12 No. 5 (2021): Independent Journal of Management & Production; 1232-12492236-269X2236-269Xreponame:Independent Journal of Management & Productioninstname:Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)instacron:IJM&Penghttp://www.ijmp.jor.br/index.php/ijmp/article/view/1395/1820http://www.ijmp.jor.br/index.php/ijmp/article/view/1395/1821Copyright (c) 2021 Megawati Simanjuntakhttp://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessSimanjuntak, Megawati2021-08-01T16:55:22Zoai:www.ijmp.jor.br:article/1395Revistahttp://www.ijmp.jor.br/PUBhttp://www.ijmp.jor.br/index.php/ijmp/oaiijmp@ijmp.jor.br||paulo@paulorodrigues.pro.br||2236-269X2236-269Xopendoar:2021-08-01T16:55:22Independent Journal of Management & Production - Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)false |
dc.title.none.fl_str_mv |
Investigating how consumer education and lifestyle influence the consumer empowerment: case in rural and urban areas, Indonesia |
title |
Investigating how consumer education and lifestyle influence the consumer empowerment: case in rural and urban areas, Indonesia |
spellingShingle |
Investigating how consumer education and lifestyle influence the consumer empowerment: case in rural and urban areas, Indonesia Simanjuntak, Megawati consumer education intensity consumer empowerment lifestyle |
title_short |
Investigating how consumer education and lifestyle influence the consumer empowerment: case in rural and urban areas, Indonesia |
title_full |
Investigating how consumer education and lifestyle influence the consumer empowerment: case in rural and urban areas, Indonesia |
title_fullStr |
Investigating how consumer education and lifestyle influence the consumer empowerment: case in rural and urban areas, Indonesia |
title_full_unstemmed |
Investigating how consumer education and lifestyle influence the consumer empowerment: case in rural and urban areas, Indonesia |
title_sort |
Investigating how consumer education and lifestyle influence the consumer empowerment: case in rural and urban areas, Indonesia |
author |
Simanjuntak, Megawati |
author_facet |
Simanjuntak, Megawati |
author_role |
author |
dc.contributor.author.fl_str_mv |
Simanjuntak, Megawati |
dc.subject.por.fl_str_mv |
consumer education intensity consumer empowerment lifestyle |
topic |
consumer education intensity consumer empowerment lifestyle |
description |
This study aimed to analyze the difference of consumer education, lifestyle, and consumer empowerment in rural and urban areas, and to analyze the effect of consumer education and lifestyle on the consumer empowerment. This research used a cross-sectional design study with 120 housewives as the sample selected purposively. Data were analyzed using independent sample t-test, Mann-Whitney, and multiple linear regressions. There were significant differences (p<0.01) in consumer education, fulfilled lifestyle, believer lifestyle, and consumer empowerment index between the two regions, where the urban area scores were higher compared to the rural area. Consumer education and length of education affected positively and significantly (p<0.01) on the consumer empowerment index, while the lifestyle did not significantly affect the consumer empowerment index. The higher intensity of consumer education and higher education levels will increase the consumer empowerment index. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-08-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://www.ijmp.jor.br/index.php/ijmp/article/view/1395 10.14807/ijmp.v12i5.1395 |
url |
http://www.ijmp.jor.br/index.php/ijmp/article/view/1395 |
identifier_str_mv |
10.14807/ijmp.v12i5.1395 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://www.ijmp.jor.br/index.php/ijmp/article/view/1395/1820 http://www.ijmp.jor.br/index.php/ijmp/article/view/1395/1821 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2021 Megawati Simanjuntak http://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2021 Megawati Simanjuntak http://creativecommons.org/licenses/by-nc-sa/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf text/html |
dc.publisher.none.fl_str_mv |
Independent |
publisher.none.fl_str_mv |
Independent |
dc.source.none.fl_str_mv |
Independent Journal of Management & Production; Vol. 12 No. 5 (2021): Independent Journal of Management & Production; 1232-1249 2236-269X 2236-269X reponame:Independent Journal of Management & Production instname:Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP) instacron:IJM&P |
instname_str |
Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP) |
instacron_str |
IJM&P |
institution |
IJM&P |
reponame_str |
Independent Journal of Management & Production |
collection |
Independent Journal of Management & Production |
repository.name.fl_str_mv |
Independent Journal of Management & Production - Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP) |
repository.mail.fl_str_mv |
ijmp@ijmp.jor.br||paulo@paulorodrigues.pro.br|| |
_version_ |
1797220493435076608 |