THE CRITICAL SUCCESS FACTORS AS SUPPORT OF A SYSTEM OF COMPETITIVE INTELLIGENCE: THE CASE OF ONE BRAZILIAN COMPANY

Detalhes bibliográficos
Autor(a) principal: Colauto, Romualdo Douglas
Data de Publicação: 2008
Outros Autores: Gonçalves, Caio Márcio, Beuren, Ilse Maria, dos Santos, Neri
Tipo de documento: Artigo
Idioma: por
eng
spa
Título da fonte: RAM. Revista de Administração Mackenzie
Texto Completo: https://editorarevistas.mackenzie.br/index.php/RAM/article/view/58
Resumo: The aim of competitive intelligence is to support decisions taken at a strategic and tactical level by organizations. Competitive Intelligence uses critical success factors in helping define executive and specialists needs when focusing on questions of strategy for their companies. In this sense, this work aims at identifying those critical success factors which give support to the system of competitive intelligence in a Brazilian company. As its methodology, this work was outlined as exploratory research with a case study, using a Brazilian compressor manufacturer as the subject of the research. Initially, a brief theoretical study concerning competitive intelligence and critical success factors is established. Following this, the company itself is presented as the object of the case study and, finally, a list of those success factors that the company considers critical. The research results show that competitive intelligence activity is integrated within the structural and operational model and that critical success factors help the company's strategic plan on focusing on the competitor.
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spelling THE CRITICAL SUCCESS FACTORS AS SUPPORT OF A SYSTEM OF COMPETITIVE INTELLIGENCE: THE CASE OF ONE BRAZILIAN COMPANYOs fatores críticos de sucesso como suporte ao sistema de inteligência competitiva: o caso de uma empresa brasileiraThe aim of competitive intelligence is to support decisions taken at a strategic and tactical level by organizations. Competitive Intelligence uses critical success factors in helping define executive and specialists needs when focusing on questions of strategy for their companies. In this sense, this work aims at identifying those critical success factors which give support to the system of competitive intelligence in a Brazilian company. As its methodology, this work was outlined as exploratory research with a case study, using a Brazilian compressor manufacturer as the subject of the research. Initially, a brief theoretical study concerning competitive intelligence and critical success factors is established. Following this, the company itself is presented as the object of the case study and, finally, a list of those success factors that the company considers critical. The research results show that competitive intelligence activity is integrated within the structural and operational model and that critical success factors help the company's strategic plan on focusing on the competitor.A inteligência competitiva tem como finalidade apoiar as decisões em nível estratégico e tático das organizações. Utiliza-se dos fatores críticos de sucesso para ajudar a definir as necessidades dos executivos e especialistas na focalização de questões estratégicas para as empresas. Neste sentido, o trabalho busca identificar os fatores críticos de sucesso que dão suporte ao sistema de inteligência competitiva em uma empresa brasileira. Como procedimentos metodológicos, o estudo foi delineado como uma pesquisa exploratória, por meio de um estudo de caso, tendo uma empresa brasileira fabricante de compressores como sujeito da pesquisa. Assim, inicialmente se estabelece uma breve fundamentação teórica sobre inteligência competitiva e sobre os fatores críticos de sucesso. Na seqüência, apresenta-se a empresa, objeto do estudo de caso, e, por fim, relacionam-se os fatores críticos de sucesso considerados pela empresa. Os resultados da pesquisa mostram que a atividade de inteligência competitiva está integrada ao modelo estrutural e operacional e que os fatores críticos de sucesso subsidiam o plano estratégico da organização com o foco no concorrente.PALAVRAS-CHAVE: Sistema de inteligência competitiva; Fatores críticos de sucesso; Estratégias competitivas.Editora Mackenzie2008-07-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/pdfhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/58Revista de Administração Mackenzie; Vol. 5 No. 2 (2004)Revista de Administração Mackenzie; Vol. 5 Núm. 2 (2004)Revista de Administração Mackenzie (Mackenzie Management Review); v. 5 n. 2 (2004)1678-69711518-6776reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEporengspahttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/58/58https://editorarevistas.mackenzie.br/index.php/RAM/article/view/58/2014https://editorarevistas.mackenzie.br/index.php/RAM/article/view/58/2015Copyright (c) 2015 Revista de Administração Mackenzieinfo:eu-repo/semantics/openAccessColauto, Romualdo DouglasGonçalves, Caio MárcioBeuren, Ilse Mariados Santos, Neri2011-01-14T19:02:37Zoai:ojs.editorarevistas.mackenzie.br:article/58Revistahttps://editorarevistas.mackenzie.br/index.php/RAM/PUBhttps://editorarevistas.mackenzie.br/index.php/RAM/oairevista.adm@mackenzie.br1678-69711518-6776opendoar:2024-04-19T17:00:24.573647RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)false
dc.title.none.fl_str_mv THE CRITICAL SUCCESS FACTORS AS SUPPORT OF A SYSTEM OF COMPETITIVE INTELLIGENCE: THE CASE OF ONE BRAZILIAN COMPANY
Os fatores críticos de sucesso como suporte ao sistema de inteligência competitiva: o caso de uma empresa brasileira
title THE CRITICAL SUCCESS FACTORS AS SUPPORT OF A SYSTEM OF COMPETITIVE INTELLIGENCE: THE CASE OF ONE BRAZILIAN COMPANY
spellingShingle THE CRITICAL SUCCESS FACTORS AS SUPPORT OF A SYSTEM OF COMPETITIVE INTELLIGENCE: THE CASE OF ONE BRAZILIAN COMPANY
Colauto, Romualdo Douglas
title_short THE CRITICAL SUCCESS FACTORS AS SUPPORT OF A SYSTEM OF COMPETITIVE INTELLIGENCE: THE CASE OF ONE BRAZILIAN COMPANY
title_full THE CRITICAL SUCCESS FACTORS AS SUPPORT OF A SYSTEM OF COMPETITIVE INTELLIGENCE: THE CASE OF ONE BRAZILIAN COMPANY
title_fullStr THE CRITICAL SUCCESS FACTORS AS SUPPORT OF A SYSTEM OF COMPETITIVE INTELLIGENCE: THE CASE OF ONE BRAZILIAN COMPANY
title_full_unstemmed THE CRITICAL SUCCESS FACTORS AS SUPPORT OF A SYSTEM OF COMPETITIVE INTELLIGENCE: THE CASE OF ONE BRAZILIAN COMPANY
title_sort THE CRITICAL SUCCESS FACTORS AS SUPPORT OF A SYSTEM OF COMPETITIVE INTELLIGENCE: THE CASE OF ONE BRAZILIAN COMPANY
author Colauto, Romualdo Douglas
author_facet Colauto, Romualdo Douglas
Gonçalves, Caio Márcio
Beuren, Ilse Maria
dos Santos, Neri
author_role author
author2 Gonçalves, Caio Márcio
Beuren, Ilse Maria
dos Santos, Neri
author2_role author
author
author
dc.contributor.author.fl_str_mv Colauto, Romualdo Douglas
Gonçalves, Caio Márcio
Beuren, Ilse Maria
dos Santos, Neri
description The aim of competitive intelligence is to support decisions taken at a strategic and tactical level by organizations. Competitive Intelligence uses critical success factors in helping define executive and specialists needs when focusing on questions of strategy for their companies. In this sense, this work aims at identifying those critical success factors which give support to the system of competitive intelligence in a Brazilian company. As its methodology, this work was outlined as exploratory research with a case study, using a Brazilian compressor manufacturer as the subject of the research. Initially, a brief theoretical study concerning competitive intelligence and critical success factors is established. Following this, the company itself is presented as the object of the case study and, finally, a list of those success factors that the company considers critical. The research results show that competitive intelligence activity is integrated within the structural and operational model and that critical success factors help the company's strategic plan on focusing on the competitor.
publishDate 2008
dc.date.none.fl_str_mv 2008-07-23
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/58
url https://editorarevistas.mackenzie.br/index.php/RAM/article/view/58
dc.language.iso.fl_str_mv por
eng
spa
language por
eng
spa
dc.relation.none.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/58/58
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/58/2014
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/58/2015
dc.rights.driver.fl_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
application/pdf
dc.publisher.none.fl_str_mv Editora Mackenzie
publisher.none.fl_str_mv Editora Mackenzie
dc.source.none.fl_str_mv Revista de Administração Mackenzie; Vol. 5 No. 2 (2004)
Revista de Administração Mackenzie; Vol. 5 Núm. 2 (2004)
Revista de Administração Mackenzie (Mackenzie Management Review); v. 5 n. 2 (2004)
1678-6971
1518-6776
reponame:RAM. Revista de Administração Mackenzie
instname:Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron:MACKENZIE
instname_str Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron_str MACKENZIE
institution MACKENZIE
reponame_str RAM. Revista de Administração Mackenzie
collection RAM. Revista de Administração Mackenzie
repository.name.fl_str_mv RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)
repository.mail.fl_str_mv revista.adm@mackenzie.br
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