A SIMBIOSE DISCURSIVA ENTRE RELIGIÃO E MERCADO: Um estudo do discurso da Igreja Universal do Reino de Deus na perspectiva do consumo
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Tipo de documento: | Tese |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da METODISTA |
Texto Completo: | http://tede.metodista.br/jspui/handle/tede/1732 |
Resumo: | This research investigated the relationship between religion and the crystallized market in the discourse of the Universal Church of the Kingdom of God. Understanding the space of exchanges between buyers - which we call the market - is sustained by an avid consumption of goods and services, we anchor our perceptions in consumer theories in the contemporary world. Next, by the lenses of the Sciences of Religions, we investigate the bases of what is denominated religion and its adequacy to the logic of the consumer society. To investigate the discursive correspondence in which the meanings emerge, the research adopts the theoretical-methodological concepts of Discourse Analysis of the French School. The main objective of this study is to analyze the functioning and the process of production of meanings in the imbrication of two discursive fields - the religious and the market - finding in the regularities and differences the constitutive elements of the discourse of the Universal Church of the Kingdom of God. The corpus of the research is composed by testimonies of the faithful and the messages of the shepherds that the Church offers on their Youtube channel: IURD TV; and on its website: universal.org. The thesis that guides the discussions in this work is that religion and market establish a symbiotic relationship in which consumption appropriates the sacred and the sacred appropriates consumption. We adopt the biological metaphor of symbiosis to understand the life in common between these two institutions - religion and market - which, despite their different nature, cooperate with each other in the art of coexistence. We find that the discourse of the Universal Church builds a symbiosis between the market and the religious, making possible a sacralization of consumption and a marketization of the sacred. |
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Gonçalves, Elizabeth MoraesCunha, Magali do NascimentoGalindo, Daniel dos SantosRenó, Denis PortoMiklos , JorgeSOUZA, RONIVALDO MOREIRA DE2018-04-05T16:52:48Z2017-12-11SOUZA, RONIVALDO MOREIRA DE. A SIMBIOSE DISCURSIVA ENTRE RELIGIÃO E MERCADO: Um estudo do discurso da Igreja Universal do Reino de Deus na perspectiva do consumo. 2017. 233 folhas]. Tese( Comunicacao Social) - Universidade Metodista de Sao Paulo, São Bernardo do Campo.2017.http://tede.metodista.br/jspui/handle/tede/1732This research investigated the relationship between religion and the crystallized market in the discourse of the Universal Church of the Kingdom of God. Understanding the space of exchanges between buyers - which we call the market - is sustained by an avid consumption of goods and services, we anchor our perceptions in consumer theories in the contemporary world. Next, by the lenses of the Sciences of Religions, we investigate the bases of what is denominated religion and its adequacy to the logic of the consumer society. To investigate the discursive correspondence in which the meanings emerge, the research adopts the theoretical-methodological concepts of Discourse Analysis of the French School. The main objective of this study is to analyze the functioning and the process of production of meanings in the imbrication of two discursive fields - the religious and the market - finding in the regularities and differences the constitutive elements of the discourse of the Universal Church of the Kingdom of God. The corpus of the research is composed by testimonies of the faithful and the messages of the shepherds that the Church offers on their Youtube channel: IURD TV; and on its website: universal.org. The thesis that guides the discussions in this work is that religion and market establish a symbiotic relationship in which consumption appropriates the sacred and the sacred appropriates consumption. We adopt the biological metaphor of symbiosis to understand the life in common between these two institutions - religion and market - which, despite their different nature, cooperate with each other in the art of coexistence. We find that the discourse of the Universal Church builds a symbiosis between the market and the religious, making possible a sacralization of consumption and a marketization of the sacred.Esta pesquisa investigou a relação entre religião e mercado cristalizada no discurso da Igreja Universal do Reino de Deus. Por entender que o espaço de trocas entre compradores – ao qual denominamos mercado – se sustenta por um consumo ávido de bens e serviços, ancoramos nossas percepções nas teorias do consumo na contemporaneidade. Em seguida, pelas lentes das Ciências das Religiões, investigamos as bases do que se denomina religião e sua adequação à lógica da sociedade de consumo. Para investigar a correspondência discursiva na qual emerge as significações, a pesquisa adota os conceitos teórico-metodológicos da Análise do Discurso da Escola Francesa. O objetivo principal deste estudo é analisar o funcionamento e o processo de produção de sentidos nessa imbricação de dois campos discursivos – o religioso e o mercadológico –, encontrando nas regularidades e nas diferenças os elementos constitutivos do discurso da Igreja Universal do Reino de Deus. O corpus da pesquisa é composto dos testemunhos dos fiéis e das mensagens dos pastores que a Igreja disponibiliza em seu canal no Youtube: IURD TV; e em seu portal na internet: universal.org. A tese que norteia as discussões neste trabalho é que religião e mercado estabelecem uma relação de simbiose na qual o consumo se apropria do sagrado e o sagrado se apropria do consumo. Apropriamo-nos da metáfora biológica da simbiose para compreender a vida em comum entre estas duas instituições – religião e mercado – que, apesar da natureza diferente, cooperam entre si na arte da convivência. Constatamos que o discurso da Igreja Universal constrói uma simbiose entre o mercadológico e o religioso possibilitando uma sacralização do consumo e uma mercadologização do sagradoSubmitted by Noeme Timbo (noeme.timbo@metodista.br) on 2018-04-05T16:52:48Z No. of bitstreams: 1 Ronivaldo Moreira de Souza.pdf: 3322734 bytes, checksum: bbfa77721e4778d4feb968ccdeea1d96 (MD5)Made available in DSpace on 2018-04-05T16:52:48Z (GMT). No. of bitstreams: 1 Ronivaldo Moreira de Souza.pdf: 3322734 bytes, checksum: bbfa77721e4778d4feb968ccdeea1d96 (MD5) Previous issue date: 2017-12-11Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPESapplication/pdfporUniversidade Metodista de Sao PauloComunicacao SocialIMSBrasilComunicacao Social:Programa de Pos Graduacao em Comunicacao SocialComunicação; Consumo; Religião; Análise do Discurso; Igreja Universal do Reino de DeusCommunication; Consumption; Religion; Speech analysis; Universal Church of the Kingdom of GodCIENCIAS SOCIAIS APLICADAS::COMUNICACAOA SIMBIOSE DISCURSIVA ENTRE RELIGIÃO E MERCADO: Um estudo do discurso da Igreja Universal do Reino de Deus na perspectiva do consumoTHE SIMBIOSE DISCURSIVE BETWEEN RELIGION AND MARKET: A study of the discourse of the Universal Church of the Kingdom of God in the perspective of consumptioninfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesis4333470630449360357500500600600-7662988059372876986-40560210555028745732075167498588264571info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da METODISTAinstname:Universidade Metodista de São Paulo (METODISTA)instacron:METODISTAORIGINALRonivaldo Moreira de Souza.pdfRonivaldo Moreira de Souza.pdfapplication/pdf3322734http://tede.metodista.br/jspui/bitstream/tede/1732/2/Ronivaldo+Moreira+de+Souza.pdfbbfa77721e4778d4feb968ccdeea1d96MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://tede.metodista.br/jspui/bitstream/tede/1732/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51tede/17322018-04-05 13:52:48.693oai:tahbit.umesp.edu.dti: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Biblioteca Digital de Teses e Dissertaçõeshttp://tede.metodista.br/jspui/http://tede.metodista.br/oai/requestbiblioteca@metodista.br||erick.roberto@metodista.bropendoar:2018-04-05T16:52:48Biblioteca Digital de Teses e Dissertações da METODISTA - Universidade Metodista de São Paulo (METODISTA)false |
dc.title.por.fl_str_mv |
A SIMBIOSE DISCURSIVA ENTRE RELIGIÃO E MERCADO: Um estudo do discurso da Igreja Universal do Reino de Deus na perspectiva do consumo |
dc.title.alternative.eng.fl_str_mv |
THE SIMBIOSE DISCURSIVE BETWEEN RELIGION AND MARKET: A study of the discourse of the Universal Church of the Kingdom of God in the perspective of consumption |
title |
A SIMBIOSE DISCURSIVA ENTRE RELIGIÃO E MERCADO: Um estudo do discurso da Igreja Universal do Reino de Deus na perspectiva do consumo |
spellingShingle |
A SIMBIOSE DISCURSIVA ENTRE RELIGIÃO E MERCADO: Um estudo do discurso da Igreja Universal do Reino de Deus na perspectiva do consumo SOUZA, RONIVALDO MOREIRA DE Comunicação; Consumo; Religião; Análise do Discurso; Igreja Universal do Reino de Deus Communication; Consumption; Religion; Speech analysis; Universal Church of the Kingdom of God CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
A SIMBIOSE DISCURSIVA ENTRE RELIGIÃO E MERCADO: Um estudo do discurso da Igreja Universal do Reino de Deus na perspectiva do consumo |
title_full |
A SIMBIOSE DISCURSIVA ENTRE RELIGIÃO E MERCADO: Um estudo do discurso da Igreja Universal do Reino de Deus na perspectiva do consumo |
title_fullStr |
A SIMBIOSE DISCURSIVA ENTRE RELIGIÃO E MERCADO: Um estudo do discurso da Igreja Universal do Reino de Deus na perspectiva do consumo |
title_full_unstemmed |
A SIMBIOSE DISCURSIVA ENTRE RELIGIÃO E MERCADO: Um estudo do discurso da Igreja Universal do Reino de Deus na perspectiva do consumo |
title_sort |
A SIMBIOSE DISCURSIVA ENTRE RELIGIÃO E MERCADO: Um estudo do discurso da Igreja Universal do Reino de Deus na perspectiva do consumo |
author |
SOUZA, RONIVALDO MOREIRA DE |
author_facet |
SOUZA, RONIVALDO MOREIRA DE |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Gonçalves, Elizabeth Moraes |
dc.contributor.referee1.fl_str_mv |
Cunha, Magali do Nascimento |
dc.contributor.referee2.fl_str_mv |
Galindo, Daniel dos Santos |
dc.contributor.referee3.fl_str_mv |
Renó, Denis Porto |
dc.contributor.referee4.fl_str_mv |
Miklos , Jorge |
dc.contributor.author.fl_str_mv |
SOUZA, RONIVALDO MOREIRA DE |
contributor_str_mv |
Gonçalves, Elizabeth Moraes Cunha, Magali do Nascimento Galindo, Daniel dos Santos Renó, Denis Porto Miklos , Jorge |
dc.subject.por.fl_str_mv |
Comunicação; Consumo; Religião; Análise do Discurso; Igreja Universal do Reino de Deus |
topic |
Comunicação; Consumo; Religião; Análise do Discurso; Igreja Universal do Reino de Deus Communication; Consumption; Religion; Speech analysis; Universal Church of the Kingdom of God CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.eng.fl_str_mv |
Communication; Consumption; Religion; Speech analysis; Universal Church of the Kingdom of God |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
This research investigated the relationship between religion and the crystallized market in the discourse of the Universal Church of the Kingdom of God. Understanding the space of exchanges between buyers - which we call the market - is sustained by an avid consumption of goods and services, we anchor our perceptions in consumer theories in the contemporary world. Next, by the lenses of the Sciences of Religions, we investigate the bases of what is denominated religion and its adequacy to the logic of the consumer society. To investigate the discursive correspondence in which the meanings emerge, the research adopts the theoretical-methodological concepts of Discourse Analysis of the French School. The main objective of this study is to analyze the functioning and the process of production of meanings in the imbrication of two discursive fields - the religious and the market - finding in the regularities and differences the constitutive elements of the discourse of the Universal Church of the Kingdom of God. The corpus of the research is composed by testimonies of the faithful and the messages of the shepherds that the Church offers on their Youtube channel: IURD TV; and on its website: universal.org. The thesis that guides the discussions in this work is that religion and market establish a symbiotic relationship in which consumption appropriates the sacred and the sacred appropriates consumption. We adopt the biological metaphor of symbiosis to understand the life in common between these two institutions - religion and market - which, despite their different nature, cooperate with each other in the art of coexistence. We find that the discourse of the Universal Church builds a symbiosis between the market and the religious, making possible a sacralization of consumption and a marketization of the sacred. |
publishDate |
2017 |
dc.date.issued.fl_str_mv |
2017-12-11 |
dc.date.accessioned.fl_str_mv |
2018-04-05T16:52:48Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
format |
doctoralThesis |
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publishedVersion |
dc.identifier.citation.fl_str_mv |
SOUZA, RONIVALDO MOREIRA DE. A SIMBIOSE DISCURSIVA ENTRE RELIGIÃO E MERCADO: Um estudo do discurso da Igreja Universal do Reino de Deus na perspectiva do consumo. 2017. 233 folhas]. Tese( Comunicacao Social) - Universidade Metodista de Sao Paulo, São Bernardo do Campo.2017. |
dc.identifier.uri.fl_str_mv |
http://tede.metodista.br/jspui/handle/tede/1732 |
identifier_str_mv |
SOUZA, RONIVALDO MOREIRA DE. A SIMBIOSE DISCURSIVA ENTRE RELIGIÃO E MERCADO: Um estudo do discurso da Igreja Universal do Reino de Deus na perspectiva do consumo. 2017. 233 folhas]. Tese( Comunicacao Social) - Universidade Metodista de Sao Paulo, São Bernardo do Campo.2017. |
url |
http://tede.metodista.br/jspui/handle/tede/1732 |
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por |
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por |
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Universidade Metodista de Sao Paulo |
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