Estrat??gia de megaevento esportivo: impactos e legados do GP Brasil de F??rmula 1 para a cidade de S??o Paulo
Main Author: | |
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Publication Date: | 2016 |
Format: | Master thesis |
Language: | por |
Source: | Biblioteca Digital de Teses e Dissertações da Uninove |
Download full: | http://bibliotecatede.uninove.br/handle/tede/1562 |
Summary: | Sports mega-events are increasingly being adopted by government entities as a strategy to project an image of the country and generate a significant international exposure, indicating the development of a particular city or country. Sports mega-events are correlated to the major international competitions, with high media coverage by different countries and large capital investment that attracts a large number of visitors and are organized by governmental and non-governmental entities such as the F1 GP Brazil. This event was used by governors of the city of S??o Paulo as a strategic focus, aiming an international exhibition and economic development. Thus, the main objective of this study was to evaluate the impacts and the legacies triggered by this event in S??o Paulo city. Adopting a descriptive and exploratory research, by a qualitative method, municipal managers, event organizers and local population were interviewed. It was possible to establish that the event generates some impacts, such as: economic, infrastructure, socio-cultural, psychological and administrative. In large part, externalities, as the results of certain activities. As legacies, improvements have been identified in the infrastructure and new public facilities, knowledge and skills developed by the organizers and managers involved in the event, international exposure, improving the city's reputation, establishment of a network, legacies related to motor racing history and the automotive industry, and sports legacy. The contributions of this research refer to the management of sport insofar as it demonstrated that the impacts and legacies are generated taking into consideration a series of cultural, historical, economic factors, in addition to the characteristics and resources of the host city. Indeed, it was possible to demonstrate that events held annually in one place have peculiar characteristics that favor the identification with their host cities, unlike those itinerant mega-events, performed every four years in different places. This study opens perspectives for public managers aiming at better strategic planning before proposing the accomplishment of events of this magnitude. Thus, it becomes possible to develop a sustainable sport mega event that can offer the positive impacts, both for its participants, but mainly for those who inherit the legacy of these events. |
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Nassif, V??nia Maria JorgeNassif, V??nia Maria JorgeKubo, Edson Keiso de MirandaCardoso, Marcos HenriqueBorges Junior, Candido VieiraCosta, Benny Kramerhttp://lattes.cnpq.br/1142951384015901Varotti, Felipe de Pilla2017-01-26T18:53:42Z2016-12-06Varotti, Felipe de Pilla. Estrat??gia de megaevento esportivo: impactos e legados do GP Brasil de F??rmula 1 para a cidade de S??o Paulo. 2016. 122 f. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o do Esporte) - Universidade Nove de Julho, S??o Paulo.http://bibliotecatede.uninove.br/handle/tede/1562Sports mega-events are increasingly being adopted by government entities as a strategy to project an image of the country and generate a significant international exposure, indicating the development of a particular city or country. Sports mega-events are correlated to the major international competitions, with high media coverage by different countries and large capital investment that attracts a large number of visitors and are organized by governmental and non-governmental entities such as the F1 GP Brazil. This event was used by governors of the city of S??o Paulo as a strategic focus, aiming an international exhibition and economic development. Thus, the main objective of this study was to evaluate the impacts and the legacies triggered by this event in S??o Paulo city. Adopting a descriptive and exploratory research, by a qualitative method, municipal managers, event organizers and local population were interviewed. It was possible to establish that the event generates some impacts, such as: economic, infrastructure, socio-cultural, psychological and administrative. In large part, externalities, as the results of certain activities. As legacies, improvements have been identified in the infrastructure and new public facilities, knowledge and skills developed by the organizers and managers involved in the event, international exposure, improving the city's reputation, establishment of a network, legacies related to motor racing history and the automotive industry, and sports legacy. The contributions of this research refer to the management of sport insofar as it demonstrated that the impacts and legacies are generated taking into consideration a series of cultural, historical, economic factors, in addition to the characteristics and resources of the host city. Indeed, it was possible to demonstrate that events held annually in one place have peculiar characteristics that favor the identification with their host cities, unlike those itinerant mega-events, performed every four years in different places. This study opens perspectives for public managers aiming at better strategic planning before proposing the accomplishment of events of this magnitude. Thus, it becomes possible to develop a sustainable sport mega event that can offer the positive impacts, both for its participants, but mainly for those who inherit the legacy of these events.Os megaeventos esportivos est??o cada vez mais sendo utilizados por entidades governamentais como estrat??gia para projetar uma imagem e gerar uma exposi????o internacional significativa, demonstrando o desenvolvimento de uma determinada cidade ou pa??s. Megaeventos esportivos referem-se ??s principais competi????es internacionais, com cobertura de m??dia por diversos pa??ses, investimento de grande capital, que atraem grande n??mero de visitantes e s??o organizados por entidades governamentais em conjunto com entidades n??o governamentais, como o GP Brasil de F1. Este evento foi utilizado por governantes da cidade de S??o Paulo com um foco estrat??gico, visando uma exposi????o internacional e o desenvolvimento econ??mico. Desta forma, o objetivo principal deste estudo foi avaliar os impactos e os legados provocados por este evento para o munic??pio de S??o Paulo. Por meio de uma pesquisa descritiva e explorat??ria, de m??todo qualitativo, foram entrevistados gestores municipais, organizadores do evento e popula????o local. Identificou-se que o evento gera alguns impactos, tais como: econ??micos, infraestrutura, socioculturais, psicol??gicos e administrativos, em sua grande parte, externalidades, sendo resultados de determinadas atividades. Como legados, identificaram-se melhorias na infraestrutura e novas instala????es p??blicas, conhecimentos e habilidades desenvolvidas pelos organizadores e gestores envolvidos com o evento, exposi????o a n??vel internacional, melhorando a reputa????o da cidade, a rede de relacionamentos, legados relacionados ?? hist??ria do automobilismo e da ind??stria automobil??stica e legado esportivo. As contribui????es desta pesquisa remetem para a gest??o do esporte na medida em que demonstrou que os impactos e legados s??o gerados levando-se em considera????o uma s??rie de fatores culturais, hist??ricos, econ??micos, al??m das caracter??sticas e recursos do munic??pio sede. Demonstrou ainda que eventos realizados anualmente em um mesmo local possuem caracter??sticas peculiares que favorecem a identifica????o com suas cidades sedes, diferentemente daqueles megaeventos itinerantes, realizados a cada quatro anos em locais diferentes. Este estudo abre perspectivas para gestores p??blicos visando melhor planejamento estrat??gico antes de propor a realiza????o de eventos desta magnitude. Assim, torna-se poss??vel o desenvolvimento de um megaevento esportivo sustent??vel e que possa oferecer os impactos positivos, tanto para seus participantes, mas principalmente, para aqueles que herdam os legados desses eventos.Submitted by Nadir Basilio (nadirsb@uninove.br) on 2017-01-26T18:53:42Z No. of bitstreams: 1 Felipe de Pilla Varotti.pdf: 1349154 bytes, checksum: 1524c8132f7c8009e62174249c144673 (MD5)Made available in DSpace on 2017-01-26T18:53:42Z (GMT). No. of bitstreams: 1 Felipe de Pilla Varotti.pdf: 1349154 bytes, checksum: 1524c8132f7c8009e62174249c144673 (MD5) Previous issue date: 2016-12-06application/pdfporUniversidade Nove de JulhoPrograma de Mestrado Profissional em Administra????o - Gest??o do EsporteUNINOVEBrasilAdministra????omegaeventos esportivosestrat??gia de megaeventosimpactos de megaeventos esportivolegados de megaeventos esportivosGP Brasil de F??rmula 1Sports mega-eventsmega-events strategyimpacts of sports mega-eventslegacies of sports mega-eventsADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOSEstrat??gia de megaevento esportivo: impactos e legados do GP Brasil de F??rmula 1 para a cidade de S??o PauloSports mega-event strategy: impacts and legacies of F1 Brazil GP to S??o Paulo cityinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis-710462410973612412600info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da Uninoveinstname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEORIGINALFelipe de Pilla Varotti.pdfFelipe de Pilla Varotti.pdfapplication/pdf1349154http://localhost:8080/tede/bitstream/tede/1562/2/Felipe+de+Pilla+Varotti.pdf1524c8132f7c8009e62174249c144673MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://localhost:8080/tede/bitstream/tede/1562/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51tede/15622017-01-26 16:53:42.798oai:localhost: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Biblioteca Digital de Teses e Dissertaçõeshttp://bibliotecatede.uninove.br/PRIhttp://bibliotecatede.uninove.br/oai/requestbibliotecatede@uninove.br||bibliotecatede@uninove.bropendoar:2017-01-26T18:53:42Biblioteca Digital de Teses e Dissertações da Uninove - Universidade Nove de Julho (UNINOVE)false |
dc.title.por.fl_str_mv |
Estrat??gia de megaevento esportivo: impactos e legados do GP Brasil de F??rmula 1 para a cidade de S??o Paulo |
dc.title.alternative.eng.fl_str_mv |
Sports mega-event strategy: impacts and legacies of F1 Brazil GP to S??o Paulo city |
title |
Estrat??gia de megaevento esportivo: impactos e legados do GP Brasil de F??rmula 1 para a cidade de S??o Paulo |
spellingShingle |
Estrat??gia de megaevento esportivo: impactos e legados do GP Brasil de F??rmula 1 para a cidade de S??o Paulo Varotti, Felipe de Pilla megaeventos esportivos estrat??gia de megaeventos impactos de megaeventos esportivo legados de megaeventos esportivos GP Brasil de F??rmula 1 Sports mega-events mega-events strategy impacts of sports mega-events legacies of sports mega-events ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS |
title_short |
Estrat??gia de megaevento esportivo: impactos e legados do GP Brasil de F??rmula 1 para a cidade de S??o Paulo |
title_full |
Estrat??gia de megaevento esportivo: impactos e legados do GP Brasil de F??rmula 1 para a cidade de S??o Paulo |
title_fullStr |
Estrat??gia de megaevento esportivo: impactos e legados do GP Brasil de F??rmula 1 para a cidade de S??o Paulo |
title_full_unstemmed |
Estrat??gia de megaevento esportivo: impactos e legados do GP Brasil de F??rmula 1 para a cidade de S??o Paulo |
title_sort |
Estrat??gia de megaevento esportivo: impactos e legados do GP Brasil de F??rmula 1 para a cidade de S??o Paulo |
author |
Varotti, Felipe de Pilla |
author_facet |
Varotti, Felipe de Pilla |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Nassif, V??nia Maria Jorge |
dc.contributor.referee1.fl_str_mv |
Nassif, V??nia Maria Jorge |
dc.contributor.referee2.fl_str_mv |
Kubo, Edson Keiso de Miranda |
dc.contributor.referee3.fl_str_mv |
Cardoso, Marcos Henrique |
dc.contributor.referee4.fl_str_mv |
Borges Junior, Candido Vieira |
dc.contributor.referee5.fl_str_mv |
Costa, Benny Kramer |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/1142951384015901 |
dc.contributor.author.fl_str_mv |
Varotti, Felipe de Pilla |
contributor_str_mv |
Nassif, V??nia Maria Jorge Nassif, V??nia Maria Jorge Kubo, Edson Keiso de Miranda Cardoso, Marcos Henrique Borges Junior, Candido Vieira Costa, Benny Kramer |
dc.subject.por.fl_str_mv |
megaeventos esportivos estrat??gia de megaeventos impactos de megaeventos esportivo legados de megaeventos esportivos GP Brasil de F??rmula 1 |
topic |
megaeventos esportivos estrat??gia de megaeventos impactos de megaeventos esportivo legados de megaeventos esportivos GP Brasil de F??rmula 1 Sports mega-events mega-events strategy impacts of sports mega-events legacies of sports mega-events ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS |
dc.subject.eng.fl_str_mv |
Sports mega-events mega-events strategy impacts of sports mega-events legacies of sports mega-events |
dc.subject.cnpq.fl_str_mv |
ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS |
description |
Sports mega-events are increasingly being adopted by government entities as a strategy to project an image of the country and generate a significant international exposure, indicating the development of a particular city or country. Sports mega-events are correlated to the major international competitions, with high media coverage by different countries and large capital investment that attracts a large number of visitors and are organized by governmental and non-governmental entities such as the F1 GP Brazil. This event was used by governors of the city of S??o Paulo as a strategic focus, aiming an international exhibition and economic development. Thus, the main objective of this study was to evaluate the impacts and the legacies triggered by this event in S??o Paulo city. Adopting a descriptive and exploratory research, by a qualitative method, municipal managers, event organizers and local population were interviewed. It was possible to establish that the event generates some impacts, such as: economic, infrastructure, socio-cultural, psychological and administrative. In large part, externalities, as the results of certain activities. As legacies, improvements have been identified in the infrastructure and new public facilities, knowledge and skills developed by the organizers and managers involved in the event, international exposure, improving the city's reputation, establishment of a network, legacies related to motor racing history and the automotive industry, and sports legacy. The contributions of this research refer to the management of sport insofar as it demonstrated that the impacts and legacies are generated taking into consideration a series of cultural, historical, economic factors, in addition to the characteristics and resources of the host city. Indeed, it was possible to demonstrate that events held annually in one place have peculiar characteristics that favor the identification with their host cities, unlike those itinerant mega-events, performed every four years in different places. This study opens perspectives for public managers aiming at better strategic planning before proposing the accomplishment of events of this magnitude. Thus, it becomes possible to develop a sustainable sport mega event that can offer the positive impacts, both for its participants, but mainly for those who inherit the legacy of these events. |
publishDate |
2016 |
dc.date.issued.fl_str_mv |
2016-12-06 |
dc.date.accessioned.fl_str_mv |
2017-01-26T18:53:42Z |
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Varotti, Felipe de Pilla. Estrat??gia de megaevento esportivo: impactos e legados do GP Brasil de F??rmula 1 para a cidade de S??o Paulo. 2016. 122 f. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o do Esporte) - Universidade Nove de Julho, S??o Paulo. |
dc.identifier.uri.fl_str_mv |
http://bibliotecatede.uninove.br/handle/tede/1562 |
identifier_str_mv |
Varotti, Felipe de Pilla. Estrat??gia de megaevento esportivo: impactos e legados do GP Brasil de F??rmula 1 para a cidade de S??o Paulo. 2016. 122 f. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o do Esporte) - Universidade Nove de Julho, S??o Paulo. |
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