Online Campaigning and Twitter: communicative interaction between campaigns and voters in 2010 Brazilian presidential election

Detalhes bibliográficos
Autor(a) principal: Aggio, Camilo de Oliveira
Data de Publicação: 2015
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista FAMECOS: Mídia cultura e tecnologia
Texto Completo: https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/22088
Resumo: Since 1996, researchers from around the world discusses, theoretically and empirically, about which democratic and strategic benefits derives from online direct communication between candidates, political parties and voters as well as how often and with what purpose direct communication is adopted. Specifically, this paper aims at evaluate the frequency of interactive features adoption by the three main candidates running for president of Brazil in 2010 on twitter using a methodological approach to distinguish real interactions between campaigns and voters from messages that contains interactive features but are not translated in real discursive exchanges. I conclude that the three main candidates interacted in significant levels. Notwithstanding, the direct interactions between the three main campaigns and Twitter users were not used to discuss ideas, plans and positions on political issues.
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spelling Online Campaigning and Twitter: communicative interaction between campaigns and voters in 2010 Brazilian presidential electionCampañas online y twitter: la interacción entre campañas y electores en las elecciones presidenciales brasileñas de 2010Campanhas online e twitter: a interação entre campanhas e eleitores nas eleições presidenciais brasileiras de 2010Online CampaigningElectionTwitterOnline CampaigningCampañas onlineEleccionesTwitterEleccionesCampanhas onlineEleiçõesTwitterCampanhas onlineSince 1996, researchers from around the world discusses, theoretically and empirically, about which democratic and strategic benefits derives from online direct communication between candidates, political parties and voters as well as how often and with what purpose direct communication is adopted. Specifically, this paper aims at evaluate the frequency of interactive features adoption by the three main candidates running for president of Brazil in 2010 on twitter using a methodological approach to distinguish real interactions between campaigns and voters from messages that contains interactive features but are not translated in real discursive exchanges. I conclude that the three main candidates interacted in significant levels. Notwithstanding, the direct interactions between the three main campaigns and Twitter users were not used to discuss ideas, plans and positions on political issues.Desde 1996, los investigadores se inclinan en torno a especulaciones de orden teórica y exámenes empíricos para reflexionar sobre cuáles son las ganancias democráticas y estratégicas de la interacción directa, vía tecnologías digitales, entre candidatos y partidos con los electores. Específicamente, la pesquisa aquí presentada pretende evaluar la frecuencia del uso de recursos interactivos, por parte de los candidatos a la presidencia de Brasil en 2010 en Twitter, además de proponer y aplicar una metodología que permita contrastar con precisión cuán efectivas fueron tales interacciones y con qué finalidades políticas y estratégicas fueron empleadas. Se concluye que los tres principales candidatos a presidente de Brasil en 2010, presentaron índices significativos de interacción. Sin embargo, la comunicación horizontal de las campañas no sirvió mayoritariamente a la discusión de ideas, posicionamientos y proyectos políticos.Desde 1996, pesquisadores se debruçam sobre especulações de ordem teórica e exames empíricos para refletir sobre quais os ganhos democráticos e estratégicos da interação direta, via tecnologias digitais entre candidatos e partidos com eleitoresEspecificamente, a pesquisa aqui apresentada pretende avaliar a frequência de uso de recursos interativos por candidatos à presidência do Brasil em 2010 no Twitter, além de propor e aplicar uma metodologia que permita aferir com precisão o quão efetivas foram tais interações e com quais finalidades políticas e estratégicas foram empregadas. Conclui-se que os três principais candidatos à presidente do Brasil em 2010 apresentaram índices significativos de interação. No entanto, a comunicação horizontal das campanhas não serviu majoritariamente à discussão de ideias, posicionamentos e projetos políticos.Editora da PUCRS - ediPUCRS2015-11-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/2208810.15448/1980-3729.2016.1.22088Revista FAMECOS; Vol. 23 No. 1 (2016); ID22088Revista FAMECOS; Vol. 23 Núm. 1 (2016); ID22088Revista FAMECOS; v. 23 n. 1 (2016); ID220881980-37291415-054910.15448/1980-3729.2016.1reponame:Revista FAMECOS: Mídia cultura e tecnologiainstname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSporhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/22088/13705Copyright (c) 2015 Revista FAMECOSinfo:eu-repo/semantics/openAccessAggio, Camilo de Oliveira2017-06-19T14:32:07Zoai:ojs.revistaseletronicas.pucrs.br:article/22088Revistahttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecosPRIhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/oai||revistafamecos@gmail.com1980-37291980-3729opendoar:2017-06-19T14:32:07Revista FAMECOS: Mídia cultura e tecnologia - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false
dc.title.none.fl_str_mv Online Campaigning and Twitter: communicative interaction between campaigns and voters in 2010 Brazilian presidential election
Campañas online y twitter: la interacción entre campañas y electores en las elecciones presidenciales brasileñas de 2010
Campanhas online e twitter: a interação entre campanhas e eleitores nas eleições presidenciais brasileiras de 2010
title Online Campaigning and Twitter: communicative interaction between campaigns and voters in 2010 Brazilian presidential election
spellingShingle Online Campaigning and Twitter: communicative interaction between campaigns and voters in 2010 Brazilian presidential election
Aggio, Camilo de Oliveira
Online Campaigning
Election
Twitter
Online Campaigning
Campañas online
Elecciones
Twitter
Elecciones
Campanhas online
Eleições
Twitter
Campanhas online
title_short Online Campaigning and Twitter: communicative interaction between campaigns and voters in 2010 Brazilian presidential election
title_full Online Campaigning and Twitter: communicative interaction between campaigns and voters in 2010 Brazilian presidential election
title_fullStr Online Campaigning and Twitter: communicative interaction between campaigns and voters in 2010 Brazilian presidential election
title_full_unstemmed Online Campaigning and Twitter: communicative interaction between campaigns and voters in 2010 Brazilian presidential election
title_sort Online Campaigning and Twitter: communicative interaction between campaigns and voters in 2010 Brazilian presidential election
author Aggio, Camilo de Oliveira
author_facet Aggio, Camilo de Oliveira
author_role author
dc.contributor.author.fl_str_mv Aggio, Camilo de Oliveira
dc.subject.por.fl_str_mv Online Campaigning
Election
Twitter
Online Campaigning
Campañas online
Elecciones
Twitter
Elecciones
Campanhas online
Eleições
Twitter
Campanhas online
topic Online Campaigning
Election
Twitter
Online Campaigning
Campañas online
Elecciones
Twitter
Elecciones
Campanhas online
Eleições
Twitter
Campanhas online
description Since 1996, researchers from around the world discusses, theoretically and empirically, about which democratic and strategic benefits derives from online direct communication between candidates, political parties and voters as well as how often and with what purpose direct communication is adopted. Specifically, this paper aims at evaluate the frequency of interactive features adoption by the three main candidates running for president of Brazil in 2010 on twitter using a methodological approach to distinguish real interactions between campaigns and voters from messages that contains interactive features but are not translated in real discursive exchanges. I conclude that the three main candidates interacted in significant levels. Notwithstanding, the direct interactions between the three main campaigns and Twitter users were not used to discuss ideas, plans and positions on political issues.
publishDate 2015
dc.date.none.fl_str_mv 2015-11-10
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/22088
10.15448/1980-3729.2016.1.22088
url https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/22088
identifier_str_mv 10.15448/1980-3729.2016.1.22088
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/22088/13705
dc.rights.driver.fl_str_mv Copyright (c) 2015 Revista FAMECOS
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Revista FAMECOS
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
dc.source.none.fl_str_mv Revista FAMECOS; Vol. 23 No. 1 (2016); ID22088
Revista FAMECOS; Vol. 23 Núm. 1 (2016); ID22088
Revista FAMECOS; v. 23 n. 1 (2016); ID22088
1980-3729
1415-0549
10.15448/1980-3729.2016.1
reponame:Revista FAMECOS: Mídia cultura e tecnologia
instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron:PUC_RS
instname_str Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron_str PUC_RS
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reponame_str Revista FAMECOS: Mídia cultura e tecnologia
collection Revista FAMECOS: Mídia cultura e tecnologia
repository.name.fl_str_mv Revista FAMECOS: Mídia cultura e tecnologia - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
repository.mail.fl_str_mv ||revistafamecos@gmail.com
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