“Only Zé Lador remembers them”: etos and new ways to make news

Detalhes bibliográficos
Autor(a) principal: da Silveira, Gustavo Estef Lino
Data de Publicação: 2019
Outros Autores: Arantes, Poliana Coeli Costa, Deusdará, Bruno
Tipo de documento: Artigo
Idioma: por
Título da fonte: Letras de Hoje (Online)
Texto Completo: https://revistaseletronicas.pucrs.br/ojs/index.php/fale/article/view/30943
Resumo: The new technologies, in particular, social networks have been playing a fundamental role in spreading news in interactive and virtual environments. Alongside this process, it can also be observed a growing concern of printed papers to take part in this space and imprint an interactive tone on their pieces of news. Some newspapers have been using the new platforms to broadcast their content and, therefore, soar their audience rankings beyond the printed papers. It is exactly this second movement that calls our attention to the analysis in the present article. In this sense, we aim at investigating the production of etos that the newspaper Extra (2015) builds by means of interaction between their readers and newspaper for the creation of news in the section “Services”. This section receives news from readers by the app “WhatsApp”, stating that the interaction between them is facilitated by this digital support. Our analysis was done with the use of the concept of etos in the studies of Maingueneau (1997, 2005, 2008, 2010, 2013). The corpus consists of three pieces of news published in 2015 and they showed that, at first, the newspaper tries to convey an etos of interaction and democratic space to the social cristicism sent by the readers due to the openness to interaction. However, behind these denunciations, the vehicle claims for itself, through its super-hero, a problem-solver role of public affairs, emptying, in this way, the citizens’ potential of organization to claim for their own demands.
id PUC_RS-19_ef9e20125fe681ff4832a8be8a8f2049
oai_identifier_str oai:ojs.revistaseletronicas.pucrs.br:article/30943
network_acronym_str PUC_RS-19
network_name_str Letras de Hoje (Online)
repository_id_str
spelling “Only Zé Lador remembers them”: etos and new ways to make news“Solo Zé Lador los recuerda”: etos y nuevas formas de producir noticias“Só o Zé Lador se lembra deles”: etos e novas formas de produzir notíciaEtos. Discourse analysis. Popular journalism. WhatsApp.Etos. Análisis del discurso. Periodismo popular. WhatsappEtos. Análise do discurso. Jornalismo popular. WhatsApp.The new technologies, in particular, social networks have been playing a fundamental role in spreading news in interactive and virtual environments. Alongside this process, it can also be observed a growing concern of printed papers to take part in this space and imprint an interactive tone on their pieces of news. Some newspapers have been using the new platforms to broadcast their content and, therefore, soar their audience rankings beyond the printed papers. It is exactly this second movement that calls our attention to the analysis in the present article. In this sense, we aim at investigating the production of etos that the newspaper Extra (2015) builds by means of interaction between their readers and newspaper for the creation of news in the section “Services”. This section receives news from readers by the app “WhatsApp”, stating that the interaction between them is facilitated by this digital support. Our analysis was done with the use of the concept of etos in the studies of Maingueneau (1997, 2005, 2008, 2010, 2013). The corpus consists of three pieces of news published in 2015 and they showed that, at first, the newspaper tries to convey an etos of interaction and democratic space to the social cristicism sent by the readers due to the openness to interaction. However, behind these denunciations, the vehicle claims for itself, through its super-hero, a problem-solver role of public affairs, emptying, in this way, the citizens’ potential of organization to claim for their own demands.Las nuevas tecnologías, en particular las redes sociales, han tenido un papel fundamental en la difusión de noticias en entornos virtuales e interactivos. Al lado de este proceso, también hay una creciente preocupación por los periódicos impresos para competir con este espacio e imprimir un tono interactivo en sus noticias. Algunos periódicos han utilizado las nuevas  plataformas para difundir su contenido, aprovechando así su audiencia afuera de las páginas impresas. También se puede observar lo contrario, las redes ocupan las hojas de papel. Es precisamente este segundo movimiento el que nos importa en el análisis en este texto. En este sentido, buscamos investigar la producción de etos que el periódico Extra (2015) construye a través de la interacción entre lectores y periódico para la preparación de sus noticias en los “Servicios”. Esta sección recibe noticias de sus lectores a través del “WhatsApp”, indicando que la interacción entre ellos es facilitada por este soporte digital. Nuestro análisis se realizó utilizando el concepto de etos en los estudios de Maingueneau (1997, 2005, 2008, 2010, 2013). El corpus consta de tres noticias publicadas en el año 2015 y mostró que, en principio, el periódico trata de construir un ideal de interacción y espacio democrático para la crítica social enviada por el lector por su apertura a la interacción. Sin embargo, detrás de estas denuncias, el vehículo reclama para sí mismo, a través de su superhéroe, un papel de intermediario de los problemas de servicios públicos, agotando así el poder de la organización de ciudadanos para reclamar sus demandas.As novas tecnologias, em particular, as redes sociais têm desempenhado um papel fundamental na disseminação das notícias em ambientes virtuais e interativos. Junto a esse processo, observa-se também uma preocupação crescente dos jornais impressos de concorrerem com esse espaço e imprimirem um tom interativo às suas notícias. Alguns jornais vêm utilizando as novas plataformas para disseminar seus conteúdos e, com isso, alavancar sua audiência para além das páginas impressas. O contrário também pode ser observado, as redes ocupando as folhas de papel. É justamente esse segundo movimento que nos chama a atenção para a análise no presente artigo. Nesse sentido, buscamos investigar a produção de etos que o Jornal Extra (2015) constrói por meio da interação entre leitores e jornal para a elaboração de suas notícias na rubrica “Serviços”. Esta rubrica recebe notícias de seus leitores pelo aplicativo WhatsApp, afirmando que a interação entre ambos é facilitada por esse suporte digital. Nossa análise, foi feita utilizando-se o conceito de etos nos estudos de Maingueneau (1997, 2005, 2008, 2010, 2013). O córpus consta de três notícias publicadas no ano de 2015 e, mostraram que, em princípio, o jornal tenta construir um etos de interação e espaço democrático às críticas sociais enviadas pelo leitor por sua abertura à interação. Entretanto, por trás dessas denúncias, o veículo reivindica para si, através de seu super-heroi, um papel de intermediador de problemas de utilidade pública, esvaziando, desse modo, a potência da organização dos cidadãos para a reivindicação de suas demandas.Editora da PUCRS - ediPUCRS2019-12-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionLinguística; Análise do discurso.application/pdfhttps://revistaseletronicas.pucrs.br/ojs/index.php/fale/article/view/3094310.15448/1984-7726.2019.3.30943Letras de Hoje; Vol. 54 No. 3 (2019); 338-349Letras de Hoje; Vol. 54 Núm. 3 (2019); 338-349Letras de Hoje; v. 54 n. 3 (2019); 338-3491984-77260101-333510.15448/1984-7726.2019.3reponame:Letras de Hoje (Online)instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSporhttps://revistaseletronicas.pucrs.br/ojs/index.php/fale/article/view/30943/19325Copyright (c) 2020 Letras de Hojehttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessda Silveira, Gustavo Estef LinoArantes, Poliana Coeli CostaDeusdará, Bruno2021-04-27T20:20:38Zoai:ojs.revistaseletronicas.pucrs.br:article/30943Revistahttps://revistaseletronicas.pucrs.br/ojs/index.php/falePRIhttps://revistaseletronicas.pucrs.br/ojs/index.php/fale/oaieditora.periodicos@pucrs.br || letrasdehoje@pucrs.br1984-77260101-3335opendoar:2021-04-27T20:20:38Letras de Hoje (Online) - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false
dc.title.none.fl_str_mv “Only Zé Lador remembers them”: etos and new ways to make news
“Solo Zé Lador los recuerda”: etos y nuevas formas de producir noticias
“Só o Zé Lador se lembra deles”: etos e novas formas de produzir notícia
title “Only Zé Lador remembers them”: etos and new ways to make news
spellingShingle “Only Zé Lador remembers them”: etos and new ways to make news
da Silveira, Gustavo Estef Lino
Etos. Discourse analysis. Popular journalism. WhatsApp.
Etos. Análisis del discurso. Periodismo popular. Whatsapp
Etos. Análise do discurso. Jornalismo popular. WhatsApp.
title_short “Only Zé Lador remembers them”: etos and new ways to make news
title_full “Only Zé Lador remembers them”: etos and new ways to make news
title_fullStr “Only Zé Lador remembers them”: etos and new ways to make news
title_full_unstemmed “Only Zé Lador remembers them”: etos and new ways to make news
title_sort “Only Zé Lador remembers them”: etos and new ways to make news
author da Silveira, Gustavo Estef Lino
author_facet da Silveira, Gustavo Estef Lino
Arantes, Poliana Coeli Costa
Deusdará, Bruno
author_role author
author2 Arantes, Poliana Coeli Costa
Deusdará, Bruno
author2_role author
author
dc.contributor.author.fl_str_mv da Silveira, Gustavo Estef Lino
Arantes, Poliana Coeli Costa
Deusdará, Bruno
dc.subject.por.fl_str_mv Etos. Discourse analysis. Popular journalism. WhatsApp.
Etos. Análisis del discurso. Periodismo popular. Whatsapp
Etos. Análise do discurso. Jornalismo popular. WhatsApp.
topic Etos. Discourse analysis. Popular journalism. WhatsApp.
Etos. Análisis del discurso. Periodismo popular. Whatsapp
Etos. Análise do discurso. Jornalismo popular. WhatsApp.
description The new technologies, in particular, social networks have been playing a fundamental role in spreading news in interactive and virtual environments. Alongside this process, it can also be observed a growing concern of printed papers to take part in this space and imprint an interactive tone on their pieces of news. Some newspapers have been using the new platforms to broadcast their content and, therefore, soar their audience rankings beyond the printed papers. It is exactly this second movement that calls our attention to the analysis in the present article. In this sense, we aim at investigating the production of etos that the newspaper Extra (2015) builds by means of interaction between their readers and newspaper for the creation of news in the section “Services”. This section receives news from readers by the app “WhatsApp”, stating that the interaction between them is facilitated by this digital support. Our analysis was done with the use of the concept of etos in the studies of Maingueneau (1997, 2005, 2008, 2010, 2013). The corpus consists of three pieces of news published in 2015 and they showed that, at first, the newspaper tries to convey an etos of interaction and democratic space to the social cristicism sent by the readers due to the openness to interaction. However, behind these denunciations, the vehicle claims for itself, through its super-hero, a problem-solver role of public affairs, emptying, in this way, the citizens’ potential of organization to claim for their own demands.
publishDate 2019
dc.date.none.fl_str_mv 2019-12-31
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Linguística; Análise do discurso.
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/fale/article/view/30943
10.15448/1984-7726.2019.3.30943
url https://revistaseletronicas.pucrs.br/ojs/index.php/fale/article/view/30943
identifier_str_mv 10.15448/1984-7726.2019.3.30943
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/fale/article/view/30943/19325
dc.rights.driver.fl_str_mv Copyright (c) 2020 Letras de Hoje
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Letras de Hoje
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
dc.source.none.fl_str_mv Letras de Hoje; Vol. 54 No. 3 (2019); 338-349
Letras de Hoje; Vol. 54 Núm. 3 (2019); 338-349
Letras de Hoje; v. 54 n. 3 (2019); 338-349
1984-7726
0101-3335
10.15448/1984-7726.2019.3
reponame:Letras de Hoje (Online)
instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron:PUC_RS
instname_str Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron_str PUC_RS
institution PUC_RS
reponame_str Letras de Hoje (Online)
collection Letras de Hoje (Online)
repository.name.fl_str_mv Letras de Hoje (Online) - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
repository.mail.fl_str_mv editora.periodicos@pucrs.br || letrasdehoje@pucrs.br
_version_ 1752127817325215744

Registros relacionados