Dinâmica metodológica de um estúdio de design ao relacionar conceitos de projeto, propósito e cliente dentro de um mundo capitalista

• Autor(a) principal: Fonseca, Ana Caroline Figueiredo da
• Data de Publicação: 2023
• Outros Autores: Amaral, Gabriel Approbato do, Lopes, Rafaela Branco
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://repositorio.pucsp.br/jspui/handle/handle/40339; https://www.instagram.com/estudio.canguru/; https://www.behance.net/estudiocanguru
• topic: CNPQ::CIENCIAS SOCIAIS APLICADAS::DESENHO INDUSTRIAL::DESENHO DE PRODUTO; Design de interação; Dinâmica metodológica; Estúdio de design; Metodologia projetual; Interaction design; Methodological dynamics; Design studio; Project methodology

In the current design scenario, there is intense competition that drives agencies to expand their areas of activity in order to achieve profitability and financial stability. However, this focus can culminate in the dilution of the companies' initial mission within the artistic scene. This Interdisciplinary Course Completion Work (TICC), part of the Bachelor's Degree in Interaction Design at the Pontifical Catholic University of São Paulo (PUC-SP), aims to analyze the methodological dynamics of a Design Studio, investigating the relationship between project, purpose and customer in a capitalist environment. The methodological approach adopted consists of a case study, combining theoretical and practical analyses. Through bibliographical reviews and analyzes of agencies and startups operating in the Design market, the behaviors present in their trajectories and developments in the context of the capitalist system will be explored. The results of these analyzes will provide insights into successful practices and their impacts on the agency's purpose. The practical phase of the project seeks to create a Design Studio, applying the aspects identified as successful and of value in the market, both financially and socially